Charlotte Smith Email & Phone Number

London Area, United Kingdom

United Kingdom

I develop tailored copy and communication strategies for diverse beauty and lifestyle clients, effectively engaging both B2B & B2C audiences. Notable clients include ARKIVE, ICONIC London, Hairburst, CURRENT BODY, Vita Liberata, Sensica, and others.Professional highlights include: Boosted brand awareness & engagement: Spearheaded compelling brand narratives and messaging: Created engaging Instagram Reel content for L’ABU Skin's Mother’s Day campaign, resulting in a 109% increase in organic views, driving greater new audience reach and brand visibility. Enhanced TikTok strategy for improved content performance. Led ARKIVE Headcare’s email marketing and blog campaign, achieving a 58.2% OR & 4% CTR, significantly improving audience engagement and conversion.Contributed to brand messaging and sales growth: Consulted for Brand Arkitekts, enhancing brand messaging and market positioning. Managed advertising & brand copy for SENSICA’s mini-site on Boots.com, driving sales growth. Led strategic ideation for NPD launches, crafting compelling product messaging: Secured prominent coverage in Grazia, Elle, Cosmopolitan, and Stylist for ICONIC London Sheer Blush. Contributed to multiple NPD launches for CRYSTAL CLEAR, leading to increased brand recognition and sales. Led NPD name ideation and blog strategy for Hairburst Minis, facilitating successful product launches.Client relationship building: Established and nurtured strong relationships, fostering trust in Char White Writes' ability to consistently deliver exceptional results. Crafted award-winning entries for SkinGenius Clinic founder, Martine, increasing industry authority and brand recognition. Leveraged influencer relationship with Beth Sandland to execute blog content for The Motherhood Edit, resulting in a notable 15% increase in affiliate marketing earnings.

London, United Kingdom

BRAND PORTFOLIO: Bondi Sands, Morphe & Morphe 2, Collection, Yes to, GOSH CopenhagenMorphe 2 sub-brand launch: Orchestrated the successful launch of Morphe 2, targeting a younger demographic. Crafted tailored brand language to attract new customer personas (as well as maintaining the original brand’s presence) and effectively positioned Morphe 2 within the competitive cosmetics landscape. Strategic Planning & NBD: Generated and implemented innovative strategies to maintain market-leadership. Successfully identified and pursued new business opportunities, securing new accounts for the agency. Dynamic leadership & event execution: Led efficient daily operations and workload management for a dynamic team. Conceptualised and executed media & influencer events domestically and internationally, overseeing all aspects from preparation to post-event reporting.Strategic Financial Management & Reporting: Maximised client budgets for optimal ROI, while maintaining agency profitability. Proficient in campaign analysis and reporting for actionable insights.Industry relationships: Secured best-in-class coverage through effective media relationship management and strategic pitching to maximise exposure for client brands.

London, United Kingdom

BRAND PORTFOLIO: Walgreens Boots Alliance - Boots UK & Global Consumer Brands including No7, Liz Earle, Botanics, YourGoodSkin.Launch of No7 Laboratories: Implemented the successful launch of No7 Laboratories skincare range, leveraging brand reputation and market position to drive consumer interest and commercial success, Achieved 16,000 sign-ups within three days for the hero product, marking the brand’s longest-ever waiting list to date.Boots Christmas campaigns: Executed high-profile Christmas campaigns, including ‘Christmas in July’ events for media and influencers. Secured national coverage for key initiatives, notably the Christmas TV advert, showcasng the agency’s ability to deliver impactful seasonal campaigns for major retail clients.YourGoodSkin brand launch: Played a pivotal role in press office management, sample seeding and launch activations establishing YourGoodSkin as a dominant force in the skincare industry under the Boots portfolio for the first time in 20 years.Strategic media & influencer engagement with account management: Orchestrated comprehensive strategies to secure top-tier coverage while efficiently managing daily coverage searches, journalist requests, client reporting, and promotional event coordination. Directed day-to-day operations for high-value accounts, maintaining direct stakeholder relationships and ensuring successful campaign execution.

London, United Kingdom

Strategically promoted cult beauty brands: Too Faced, KIKO MILANO, Laura Geller, PUR Cosmetics, diego dalla palma and many more. Managed all elements of press outreach, client reporting, event planning / set up / reporting and provided agency administrative support as needed.

Kings Cross, London

Actively promoted flagship accounts: Comic Relief & BBC Three (Havas Media), contributing to increased brand visibility, engagement, and market positioning.

London, United Kingdom

Contributed to a global ICCA case exceeding $5 billion, demanding meticulous attention to detail and the analytical ability to distill complex information into clear and persuasive narratives. Applied legal expertise to PR and copywriting by crafting compelling arguments, strategic messaging, and precise communication materials to engage audiences effectively and achieve desired outcomes.

London, United Kingdom

Efficiently sifted through extensive sources, distilling key insights concisely. Oversaw budget adherence, client file maintenance and provided concise internal target reporting demonstrating proficiency in financial management alongside legal responsibilities.

Bachelor Of Arts (Ba), History, 2:1

Activities and Societies: Elected onto the University Sports Committee as Fixtures Secretary for the Hockey club representing 6 squads.

Lpc, Law

Commendation Electives: International Commercial Law, International Intellectual Property, and Commercial Dispute Resolution.

Graduate Diploma In Law, Law, Pass

Education record

A Levels (2009): English (A), History (A), Politics (A) AS (2008): English (A), History (A), Politics (A), Art (A) A Grades achieved.