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Chas Cooper is an experienced high-tech executive with a strong background in SaaS, marketing agencies, Digital Marketing, Content Marketing and Product Marketing.As CEO of Luminos, Chas invests in small SaaS businesses with solid fundamentals.As CEO of Cooper, Chas founded and grew the marketing agency to become the premier SEO agency for technology companies.As CEO of Rising Star Reviews, Chas founded and grew the SaaS business to profitability and acquisition.As Meltwater's head of Marketing, Chas led all marketing initiatives worldwide, including the company's social media, SEO/SEM, web presence, digital marketing, content marketing and multilingual digital marketing in 12 languages.As Xignite's VP, Product Management, Chas marketed over 50 cloud service products serving 1,000 customers in over 40 countries. Chas also managed an enterprise PaaS and SaaS web platform product used by the largest names in the financial services industry, including NASDAQ, NYSE, and The CME Group. The SaaS platform product provided these enterprise customers with out-of-the-box digital marketing best practices for their own market data cloud services, including features for best-in-class SEO, self service freemium offerings, and inbound B2B lead generation.As Clear Crown's Founder and VP, Marketing, Chas started the company and grew it from inception to profitability. Chas drove all marketing initiatives, including digital marketing and SEM, to drive revenue and achieve profitability within 3 years.In prior roles, Chas held prominent Marketing and Product Marketing roles in Silicon Valley software startups, helping them achieve product/market fit, drive early marketing, generate initial revenue, and grow average deal sizes up to seven figures.Career Highlights:- SaaS Marketing executive with strong background in Digital Marketing, Content Marketing and Product Marketing- Marketed and managed enterprise software, SaaS, cloud APIs and consumer software products- Grew several startups from 0 customers to product/market fit and beyond- Achieved product superiority consistently, winning industry awards at multiple companiesSpecialties: Marketing, Digital Marketing, Content Marketing, PPC, SEO, SEM, Social Media, Product Marketing, Product Management, SaaS, PaaS, Internet, Cloud API
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CeoLuminos, LlcDenver, Co, Us -
AdvisorCooper Jul 2023 - PresentDenver, Colorado, United States -
CeoCooper May 2020 - Jun 2023Denver, Colorado, United StatesFounded an SEO agency dedicated exclusively to high tech companies. Established the agency's formal SEO methodology based on years of experience driving millions in sales bookings from 100% whitehat SEO and Content Marketing. Currently growing agency through a period of rapid growth. -
CeoLuminos, Llc Dec 2022 - PresentDenver, Colorado, United StatesFounded Luminos, LLC to invest in small SaaS businesses with solid fundamentals.
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Ceo & FounderRising Star Reviews Jul 2017 - Jan 2022San Francisco Bay AreaFounded SaaS business helping local businesses with the most important part of their digital marketing: online customer reviews on sites like Google, Yelp and Facebook.Grew business to profitability and ultimately a successful exit through acquisition.
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Co-Founder & CeoGeppetto Sep 2014 - Jun 2017San Francisco Bay AreaLed the development of artificial intelligence (AI) and robotics product, pursued venture funding, but ultimately decided to put the business on the "back burner" after deciding that the opportunity was far too early for the market. I continue to work on the technology while waiting for the market conditions to be right for the technology to have a viable market to pursue. -
Executive Director Of Marketing (Cmo / Vp Marketing)Meltwater Group Apr 2013 - Aug 2014San Francisco Bay AreaLed Marketing worldwide for a major SaaS company with over 20,000 customers in the social media and public relations SaaS markets. Focused on marketing driven by SEO/SEM, Digital Marketing, Content Marketing, Marketing Automation and Field Marketing for a global organization with Sales offices in 27 countries and digital marketing in 12 languages. -
Consultant - Product MarketingConsulting - Monetizing Data Through Cloud Api Products Jan 2013 - Mar 2013San Francisco Bay AreaHelped companies go to market with new API products. Advised on SaaS Marketing, Product Marketing, API design, profitable SaaS business models, Business Development, product pricing, and product launches. Trained Marketing teams on Digital Marketing, including SEO/SEM, Content Marketing, and web design.
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Vp, Product ManagementXignite 2009 - 2012San Francisco Bay AreaVP, Product Management for rapid-growth startup (Cloud API, Internet, SaaS, PaaS). Marketed over 50 cloud API products with 1,000 customers in over 40 countries, as well as a PaaS web platform and SaaS solution for managing the cloud API businesses of major financial services firms, including NADSAQ, NYSE, and The CME Group. Built digital marketing best practices into the platform product. Advised customers on go-to-market strategy, and trained customers' Marketing teams on cutting-edge digital marketing pracitces, including SEO/SEM and Content Marketing. -
Founder And Vp, MarketingClear Crown, Inc. 2003 - 2009San Francisco Bay Area- Founded consumer interactive entertainment company and led Marketing - Grew company from $0 to 7-figure annual bookings - Achieved profitability within 3 years of company launch - Established sales channels through all top-tier U.S. game retailers - Launched product that reached #4 on the "Top 10 Most Popular" rankings on the world's top gaming site - Led Marketing, including Digital Marketing, SEM, advertising and consumer Marketing
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Sr. Product ManagerIpedo 2001 - 2003San Francisco Bay Area- Led product strategy and product marketing for top XML database company - Grew revenues from $0 to 6-figure average deal sizes by actively selling all early customers - Won best-of-breed product awards for product leadership -
Product ManagerEvoke Software 1999 - 2001San Francisco Bay Area- Marketed enterprise product that defined a new product category (data profiling & mapping) and remained at the top of the product category, despite competitors entering the market- Created product marketing collateral to support solution selling, growing average deal sizes from $400k to $2.1 million
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Manager, Management Consulting PracticeErnst & Young 1995 - 1999Greater Atlanta Area- Helped Fortune 100's with new product development and go-to-market launches- Sold $23 million in new projects personally- Started a major project for an account resulting in $60 million in new revenue for the firm
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Frequently Asked Questions about Chas Cooper
What company does Chas Cooper work for?
Chas Cooper works for Luminos, Llc
What is Chas Cooper's role at the current company?
Chas Cooper's current role is CEO.
What is Chas Cooper's email address?
Chas Cooper's email address is ch****@****pad.com
What is Chas Cooper's direct phone number?
Chas Cooper's direct phone number is +141572*****
What schools did Chas Cooper attend?
Chas Cooper attended University Of Georgia - Terry College Of Business.
What are some of Chas Cooper's interests?
Chas Cooper has interest in Cloud Infrastructure, Mobile, Social Media, Space Travel, B2b, Human Resources, Cloud Management, Cloud Data Services, Consumer Internet, Enterprise Software.
What skills is Chas Cooper known for?
Chas Cooper has skills like Saas, Product Management, Start Ups, Enterprise Software, Product Marketing, Cloud Computing, Lead Generation, Strategy, Go To Market Strategy, Content Marketing, Business Development, Online Marketing.
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