- Created and led a team to build the company marketing department via personal network and Upwork.- Worked with a developer to create a new WP site for Howe Roofs. With a more refined direction, advanced tracking, and stayed on budget.- Increased Google My Business phone traffic by 35% over 4 months. Call volume in our "slow season" (winter) is currently at an all-time high.- Increased organic traffic to the website while reducing irrelevant keywords and improving brand profile.- Increased Google CTR by 1.3% in 2 months, while improving average search position by 6.7 on average.- Increased Bing Impressions by 57%, resulting in 30% more traffic and a 53% improvement in CTR.- Optimized lead form experience (front and back end) on site to increase sales qualified leads by 300%.- Drove over 61 new leads from Google Ads over 4 months utilizing traditional search and performance max ads. This is about a 10% increase MoM.- Worked with the management team to revamp the current call intake system to maximize the effectiveness of marketing efforts.- Customized mailer campaign to ensure seasonal mailers were delivered to ideal clients over the course of 6 months.- Oversaw 150+ construction projects ranging from $30K-$250K, managed three crews with up to four installers simultaneously, and served as the point of contact for client stakeholders.- Negotiated and coordinated with officials from a television show filming in the same location to ensure the mutual success of both respective projects.

- Managed relationships for a portfolio of client accounts valued at $650K, planned and executed digital marketing campaigns, developed strategies for clients, managed KPI’s to ensure customer success.- Performed site audits to improve page speed, content use, and internal link structure.- Oversaw content development, PPC, social media, reporting for marketing initiatives.- Served as the point of contact and consultant for the client, managed a team of four to support client projects, developed strategic vision for content, and ensured alignment with client requirements.- Managed a project for a law firm client in Florida to improve organic traffic following a name change and developed strategies to enhance SEO, which resulted in first overall Google rankings for keywords.- Analyzed site traffic issues for a health spa client following a Google Medic update, analyzed competitive trends and external companies to develop client strategy, and regained all lost traffic within three months. - Led an initiative to improve SEO traffic for a New York law firm, identified issues following the Panda update, and increased conversions and traffic by 100% over 12 months. - Oversaw the optimization of content and all on-page elements, including identifying keyword choices, performing title tag optimization, and providing recommendations to management. - Coordinated with team members to achieve organizational objectives and ensure alignment with budgets.- Managed reporting and monitored SEO campaigns to develop strategies and create action plans for reverse engineering webpages.

- Management of multiple clients ranging from legal firms to assisted living communities- Knowledge of HTML & CSS with a base understanding of XML, Robots.txt, and PHP- Utilize Google Analytics, Rank Ranger, SEM Rush, and ahrefs to advise content teams, developers, and clients- Identify link building opportunities by reverse engineering web presence of client competition- Perform site audits to improve pagespeed, content use, and internal link structure- Implementation and usage of Google Search Console

- Management of various accounts & clients. - Handle client requests & communications. - Create and relay complex marketing strategies to clients.- Development of client web pages via WordPress themes. - Shortcode - Basic HTML & CSS- Managed various client Pay-Per-Click campaigns. - Google, Facebook, &LinkedIn.- Web page audits & SEO.- Campaign Management and Marketing Automation through Hubspot.

- Preparation and transport of all tour assets and premiums.- Management of onsite staff.- Control of consumer experience.- Troubleshooting of onsite assets and technology.

Manage and operate the "Road to Sochi" tour, promoting the United States Winter Olympic Team.

- Traveling Manager- Assisted in the planning of all lodging and travel for tour managers- Trained new Brand Ambassadors, and volunteers at each event stop- Managed staff during each activation- Acted as the liaison between event coordinators and USTA Team

Assist with Sports Director with all day to day tasks, including but not limited to: - Filming, Editing - Script writing - Research, Interviews - Anchoring

Assist the active Student Programming Board Directors in the day to day work and activities. - Summer Programming director (June and July) - Fall adviser (8/2011-12/2011)

- Inherited, along with two other interns, several of the responsibilities of the Marketing Manager while the position was vacant (2/2010 – 7/2010) - During the spring of 2011, signed a new account, the Alpha Tau Omega fraternity, to Aramark services worth nearly $40,000 dollars annually

Planned all musical talent and other events twice weekly, and helped in the planning of a $70,000 concert featuring the Goo Goo Dolls