Chase Arvanitis Ms Email & Phone Number

Baltimore, Maryland, United States

• Lead the demand generation and performance marketing in crafting and executing growth strategies in the US for the CreditXpert SaaS Platform • Accountable for the marketing and advertising budget, establishing strategic and tactical programs to achieve market leadership, identify new growth opportunities, optimize lead generation efforts, and drive significant business growth.• Plan and execute data-driven performance marketing strategies, measuring and reporting performance against data-driven performance KPIs, metrics, and ROI, and monitor performance to measure SEO impact across stakeholder teams, including PR, SEM, Brand, Product• Develop and execute social marketing strategies to expand various financial verticals and curate high-performing campaigns across the LinkedIn, Facebook/Meta, Twitter/X, and YouTube platforms, including increasing LinkedIn followers by 44%.• Responsible for website management and initiatives, including SEO optimization, A/B testing procedures for landing pages, and working with the UX/UI design team to validate User Interface designs to improve the performance of the company website and optimize lead generation and conversion.• Build out the content strategy and creative processes to enhance brand content and media exposure, and create SEO-optimized and enhanced content for webinars, ebooks, white papers, videos, events, advertising campaigns, and sales collateral (350+ pieces crafted to date).• Direct and develop product strategies throughout the consumer funnel, focusing on process and communication improvements.

• Spearheaded optimized multichannel campaigns, resulting in a 122% increase in lead generation and a 37% improvement in lead conversion rate• Oversaw SEO initiatives leading to a 34% increase in monthly sustained organic traffic and increased total organic keywords by 182% YoY, with over 200 organic keywords now ranked on page one• Built out a full HubSpot solution that improved marketing targeting by 76%• Planned and executed 8 tradeshows, overseeing all aspects from initial concept to final execution, including budgeting, vendor coordination, and on-site management

• Oversaw ScienceLogic’s North America (NA) digital and web marketing strategies, strategically promoting the SLPlatform and enhancing brand visibility across digital, SEO, web marketing, and PPC channels to target technology, banking, transportation, and large supply chain companies with AI and Machine Learning solutions.• Developed and executed comprehensive, scalable demand generation programs and performance marketing strategy, enhancing awareness, generating interest, achieving pipeline growth, and capturing pipeline conversions.• Drove campaign strategy development and execution across integrated teams, including gated product tours, the addition of a contact us page, and SEO page optimization to drive leads to service pages, increase overall lead generation, deliver organic web conversions, boost efficiencies and enhance the company's growth trajectory.• Coordinated content and messaging strategies with company stakeholders, from executives to sales and product marketing teams, and implemented best practices to expand awareness of the company's offerings and partnership benefits.• Built out the entire web development process and development schedule and facilitated the use of Hotjar, UserTesting, and other UX/UI tools to optimize the website and user experience.• Analyzed campaign data, including MQL conversion rates and ROI performance, to support data-driven executive decision-making and participated in sales pipeline meetings, providing insights and analytics to bridge the gap between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).• Acted as a data steward, establishing key marketing segmentation fields, identifying data gaps, and implementing automated cleansing and standardization programs.• Supported APAC and EMEA regions with webinars, virtual events, digital and email marketing, social engagement, agency partnerships, and ABM strategies.

• Spearheaded 6 regional events resulting in grew brand awareness, increased speediness to close by 17%, and reduced churn by 11% • Launched successful ABM digital marketing campaigns increasing lead engagement by 30%+• Identified and realized a cost reduction in paid digital marketing by focusing on optimizing qualified leads rather than all leads.

Reston, Va

• Managed the NA online and web marketing strategies for a rapidly growing tech start-up focused on building brand recognition, differentiating products, increasing high-quality website traffic, and generating sales leads and contacts.• Championed the corporate site re-launch, managing strategy, information architecture, content, branding updates, SEO, and development, and led vendor management with external agencies, vendors, and technology partners, including agencies to work through the full rebrand of the business and website and back-end development teams.• Designed, managed, and optimized, targeted demand generation programs to acquire new leads for specific technologies, verticals, and personas.• Enhanced website performance through continuous Conversion Rate Optimization (CRO), utilizing A/B testing and qualitative research to refine layout, design, and copy, building and creating web graphics and landing pages, and driving accessible upgrades, including the menu and chatbot, to enhance the site experience and improve conversion rates.• Championed technical SEO, SEM, and content strategies to enhance keyword identification, link building, landing page development, Google AdWords, and other online advertising efforts to increase organic traffic and significantly improve the bounce rate.• Created landing pages for paid search campaigns, achieving an increase in YoY web conversions, and deployed conversion rate optimization strategies to boost trial sign-ups through A/B and multivariate testing on landing pages, forms, and confirmation emails.

• Developed funnel analysis from PPC to pipeline, A/B tested different PPC landing pages resulting in a 60% increase in conversions• Optimized website content for improved search engine rankings and increased web traffic by 12%• Utilized A/B testing methods, increasing organic website leads by 26%

Reston, Va

• Designed and executed sales, marketing, and content programs for direct and digital marketing strategies, including web, video, and email contact, to drive revenue growth for the ScienceLogic platform and the launch of SL1 across North America.• Managed marketing activities with agility and precision, including planning, cross-company collaboration, content creation, and demand generation campaigns, leading to record revenue growth.• Developed and executed go-to-market strategies, messaging, and promotions for ScienceLogic solutions across various markets and industries, ensuring alignment of outcome-driven positioning across campaigns, channels, partners, and sales enablement efforts.• Implemented comprehensive full-funnel messaging and technical content to enhance sales enablement and support both internal and external evangelism.• Crafted digital assets and marketing content for all stages of the funnel and collateral materials, including blog posts, new website pages, explainer videos, fact sheets, prospect questions, sales decks, win-loss analyses, customer interviews, sales collateral, video, website, and event collateral.• Conducted competitive product evaluations and provided SWOT analysis for internal teams and external partners.• Enhanced core website pages to improve engagement, promote related content, and guide customer journeys.• Oversaw customer advocacy, competitive intelligence, and partner marketing activities, along with working on the ScienceLogic Symposium, a user conference, to enhance brand identity.• Created and implemented messaging and positioning templates to support marketing teams in delivering impactful sales content and generating pipeline.• Conducted comprehensive market channel analysis, exploring market streams and pathways to optimize reach and effectiveness.

Washington, Dc

• Developed and executed marketing strategies to acquire and retain small to medium business advertisers on the Apartments.com network and transformed the company’s product marketing strategy by integrating data-driven customer insights, leading to consistent YoY revenue growth and exceedance of forecast goals.• Oversaw the $3M direct mail and client gift marketing budgets, working with procurement and vendors to balance the budget monthly, and engaged with executives and senior management to ensure that product initiatives remained aligned with business objectives.• Built out the entire company store platform and ordering process for the entire sales organization, working with the sales team and customers to stay informed about product awareness, market needs, perspectives, and objections to enhance the overall platform performance.• Worked cross-functionally teams in design, legal, brand, sales, engineering, product, and marketing to strategize messaging, consumer touchpoints, and market implementation to meet business KPIs. • Created marketing content utilizing customer testimonials, case studies, sales force feedback, and product usage and sales reports.• Started with the company as a Research Analyst and Marketing Project Coordinator, before moving into the Senior Product Marketing Specialist role in October 2015.

• Developed and managed the Power Broker Awards, including the website, email and celebratory events, which recognized top performers in commercial real estate from all over the United States• Spearheaded the “Free Rent for Life” sweepstakes, a weekly drawing that picked a random winner from the US that used the Apartments.com platform to find their apartment.

Washington D.C.

Alexandria, Va

Herndon, Va

Master Of Science - Ms, Data Marketing

Bachelor Of Arts, Communication Studies; Leadership Studies

Activities and Societies: Sigma Alpha Epsilon Chapter Correspondent and Social Event Planner