Chase Burns Email & Phone Number

Linköping, SE

• Lead the development and execution of performance marketing campaigns across various digital channels, including paid search,paid social, and email marketing (Marketo), focusing on achieving growth metrics and ROI for.
• Spearhead efforts to reveal and correct major best practice & operational issues across channels, such as conversion tracking,Marketo program workflows, intent-based target audience list building, and negative keyword.
• Tailor ad content, targeting, and budgets relative to highly specialized industry & technical product goals by advising industrycampaign managers on digital best practices across Google Ads, LinkedIn Ads, DemandBase.
• Interview & curate potential agency partners and manage relationships with those partners to ensure production quality andadequate education on the company’s target market and product offerings

New York, New York, US

• Managed roughly $500k monthly spend for RetailMeNot’s affiliate marketing paid search campaigns, owning the full process of generating product ideas, landing page optimization, campaign building, data analysis.
• Played an integral role in bringing the RetailMeNot account into profitability after inheriting the account at around -150% Gross Margin by utilizing various automated bidding strategies and grouping campaigns into.
• Assisted in generating content on landing pages in the form of product reviews, descriptions, and callouts, prioritizing based on our internally created landing page grading tool
• Collaborated with product managers of various internally-developed tools, such as a landing page generating tool and a campaign building tool, on identifying opportunities for improvement

Austin, Texas, US

• Channel owner for 120+ B2C paid search campaigns run through Google Ads for banks & credit unions, including the creation, optimizing, and testing of all ad copy, targeting settings, bidding strategies, keyword.
• Organized a new program type centered around loans campaigns (primarily auto, mortgage, and personal) from the ground up and collaborated with other channel owners on the launch of the program
• Worked heavily in Excel, Salesforce, and JIRA for internal data reporting for accounting & BI teams, as well as for bulk campaign maintenance
• Served as the primary point of contact for all client-facing team members for client questions and requests, consistently executing a swift turnaround on communication

Austin, TX, US

• Managed external client communication and strategy for company’s SEO consulting services for brands such as JBL, OSIsoft, and TricorBraun, as well as internal project management using Asana
• Produced monthly data reports in Microsoft Excel using Google Analytics to track KPIs such as MoM & YoY progress, keyword success & opportunities, and website technical performance (site speed, broken pages, etc.)
• Edited and QA'd all content created for client backlinking efforts as well as for internal marketing efforts; also curate the company's internal lead database to ensure that leads are current and accurate
• Created and designed individualized SEO report card presentations for pitching to prospects highlighting technical SEO errors on their site by using tools such as Screaming Frog, Ahrefs, and Google Analytics

Austin, Texas, US

• Produced, maintained, and reported on email engagement programs in Marketo and Salesforce, using Airtable to manage these projects
• Worked with content and demand generation teams to create email strategies that address top of funnel leads through a monthly newsletter
• Collaborated with operations team members in establishing new metric naming conventions to ensure data reporting accuracy following the company’s merger
• Conducted market research and reviews of past campaign performance to establish benchmarks for future programs

Austin, Texas, US

• Utilized Illustrator to design shirts, a pitch deck, and other sales & marketing materials used by the sales team for the purpose of winning new business.
• Created custom email signatures comprised of an animated GIF created in Photoshop.
• Managed delivery of materials by communicating with print shops, custom clothing distributors, and other services used for producing design assets.

Austin, TX, US

• Developed website optimization strategies for major brands, using tools like Screaming Frog and SEMRush to audit how sites could be improved on technical, content, and outreach levels.
• Reported on and maintained paid search campaigns on Facebook, LinkedIn, and Google Ads for large companies, checking for areas that could be better optimized through keyword research
• Responsible for forming SEO strategy on an internal team focused on redesigning the company website, ensuring that best practices were part of the design, development, and content aspects of the project.
• Formulated and presented an educational PowerPoint for the company covering introductory and advanced SEO concepts.

Culver City, CA, US

• Effectively managed 7-9 web development and digital marketing client projects concurrently using Basecamp for e-commerce retail, consumer brand, financial services, and education clients, communicate with clients and.
• Assisted in conducting SEO audits of client websites and manage communication of the process & presentation of the report, as well as email marketing targeting qualified leads.
• Scoped projects, created schedules, and got client buy-off on schedule, approval and change process for revisions and changes
• Created site maps, reviewed wireframes, made edits as needed to BigCommerce (completed training on BigCommerce platform)
• Conducted client training on BigCommerce, web hosting, or other topics needed for clients to successfully run and maintain site

• Started online private labeling business to test digital marketing strategies and tactics
• Conducted market research to determine initial products to sell and private label; purchased 150 portable kitchen scales and personal juicers
• Created Amazon product listings, testing different SEO page optimizations, analyzing revenue results
• Explored Zapier to integrate Mailchimp and Gmail, have a curiosity and drive to learn and optimize digital processes

Milwaukee, WI, US

• Created own prospect list, cold called contacts to market life, health, long-term care and disability insurance
• Targeted young professionals ages 22-35, educated prospects on importance of savings, retirement, investments, and minimizing taxes, achieved 5% hit rate, stayed longer than other 5 interns as it was 100% commission
• Created marketing materials and ran personalized financial reports to highlight the benefits of saving early
• Acquired general health and life insurance certification and long-term care certification after passing exams

Zurich, CH

• Created and sent email pieces and mailers to potential clients in Snook county and followed up with calls
• Planned and executed seminars for advisors and client prospects, developed marketing materials and event logistics
• Analyzed potential client accounts and earnings for UBS advisors to determine client portfolio net worth
• Created and filed quarterly reports for accounts held by UBS, used Excel extensively to complete projects

• Mentored and supervised 13 elementary-age children, focused on physical, emotional, and spiritual development
• Developed meaningful relationships with each camper, followed up with each child after leaving camp
• Provided significant hours of manual labor to improve camp aesthetics, fix items on the maintenance list