Efficient, charismatic, hard working, and witty digital marketing professional with experience across world renown luxury and CPG clients. Started in agency and jumped to the client side in 2020. Currently learning the complicated and exciting world of the Juvenile space while being a new mom myself!Specifically proficient in e-retailers, media designed around conversions, and navigating the omni-retail space both internally and with the tangled web of the relationships inside the retailer channels. And most importantly being a champion for seamless customer experience paired with retailer excellencePassionate about the ever changing world of digital media and educating teams to speak digital fluently and feel empowered in doing so. Continually curious about the evolving world of Shopper & Commerce MarketingCurrent: Lead Omnichannel marketing strategy and paid media for the US. Inclusive of all brands, all retail partners (Walmart, Amazon, Target, Sam’s Club, Nordstrom, Babylist,etc.) across all paid media channels (shopper, display, search,social, influencer) Strategist turned story teller. Always pushing boundaries and trying new ways to drive sales and brand growth 🚀Getting out of the way so my team can do their job Past: Manage all digital and media strategy in store and online (across designated portfolio of business) for multiple large CPG clients with a retailer specific/shopper marketing lens. How it started: Managed all digital display executions across 5+ brands among 30+ partners on a given week for the Neiman Marcus Group Skills currently/previously utilized: strategist turned story teller Retailer/Merchant facing, Client partner, Media strategy, media planning, media buying, keeping up with digital trends, point person on all cross functional teams for digital and media expertise, client facing on a daily basis, Vendor/Client/Team communication, providing weekly recommendation to client, researching first to market opportunities, programatic media buying, negotiating, schedule meetings with tenure and new partners to make sure our client has a robust presence in the digital space. Provide weekly and daily reporting, analyzing weekly/monthly/quarterly results, working with display partners daily to optimize display programs to drive more revenue and increase ROI as we continue to drive extreme YOY growth across all brands managed.