Director Of Digital Marketing
CurrentGray Malin is a fine art photographer and New York Times bestselling author turned internationally recognized brand by the same name. The company sells limited edition photography, home decor, stationery, and more — both online and in brick and mortar stores worldwide.As the Director of Digital Marketing, I oversee all aspects of the company’s digital marketing. This includes planning and managing paid advertising campaigns via Instagram, Pinterest, Google and other digital platforms. I employ data by assisting in the creation of the weekly organic social media calendar and managing both ongoing email marketing and influencer marketing initiatives. I also work with in-house graphic designers to develop marketing assets, and report internally the findings from paid and organic digital campaigns.