Creative Director And Producer
My primary role for the WhatsApp Payments marketing team consists of creative and production management, agency management, contract negotiations and management of the global marketing budget for all; product launches, advertising campaigns, celebrity influencer campaigns, partner and co marketing programs for Brazil and India.Oversee all creative campaign production and in app marketing readiness for payments platform product launch in Brazil (175M+ Users) and India (550M+ Users) and Singapore (85M+ Users).Manage growth and social campaigns creative production for payments in Brazil (175M+ Users) and India (550M+ Users).Partner Marketing Manager for co marketing guidelines, resource tools and reviews for payments platform supporting both sellers and buyers in Brazil, India and Singapore.Lead the design development of the SMB Marketplace for 25,000 WhatApp business merchants in Brazil.