I'm an award winning designer with a broad creative background, holding over 10 years of experience in graphic design and visual story telling. I contribute a unique perspective to any team by discovering and strategically incorporating insights that enhance user workflows and connect with people.Intention is at the heart of my work. From icon design to complex system design, I understand that there is no room for details without purpose. My work is supported by a curiosity that leads to the most important question; why? The result is a progressive take on appropriate design solutions for clients and end users alike.With career foundations in marketing and public relations from my time at Thorpe Marketing, I pivoted to his strength of design with a position at Primal Wear Inc. There, I quickly promoted from an Associate to Senior Design position as I streamlined workflows, acted as the liaison between the design team and clients, and planned seasonal releases for Primal Wear’s apparel lines.Upon leaving Primal Wear, I co-founded my media company, Chasing Jo, founded my graphic design company, Willie Creative, and connected with Powell Design to leverage my experience in story telling and graphic design to create impactful User Experience Design.