•Accountable for managing global customer and contact databases with over 1MM records across multiple CRM and ERP systems. •Consult and advise global sales and marketing teams on GDPR compliant practices related to outbound sales processes, web form design, and the management of DSAR and RTBF requests. •Created a Customer Data Retention Policy in collaboration with the data privacy officer and manage the ongoing processes of inactivating and archiving customer and contact data.•Research and recommend vendors for customer data cleansing and enrichment to senior managers.•Design and manage the process of populating firmographic data into a CRM system for customers and prospects which is then mapped to industry categories and account potential scoring models developed in collaboration with category managers.•Created customer data quality metrics using Tableau to measure data completeness and accuracy. Sales initiatives to drive engineering and design contact acquisition were driven from these metrics.•Designed and implemented an ETL process using Alteryx and Azure Data Factory to regularly move data from a primary CRM system into a CRM utilized for opportunity management and e-mail to case management.

• Accountable for managing a team of 10 marketing analysts, graphic designers, and digital specialists responsible for the execution of print and digital marketing plans for North America.•Partnered with cross-functional departments to develop/implement weekly, monthly, and annual marketing plans and programs for products. Regularly delivered presentations to senior management.•Developed and implemented lead marketing programs, identified and provided high potential prospects to sales teams, and utilized customer lifecycle marketing approach/methodologies to tailor marketing messages and timing.•Forecasted, developed, and administered budgets, approved marketing pieces, determined appropriate marketing mix based on conversion and ROI, managed and negotiated with vendors.•Created systems of metrics and effectiveness monitoring utilizing Cognos BI, ODBC queries, and Microsoft Access. Applied knowledge in Business Intelligence utilizing databases within various ERP/CRM platforms.•Maintained a lead database of over one million records and populated firmographic data into the CRM system for customers and prospects. Managed printing of 1000 plus page master catalog, mini-logs and direct mail.•Monitored website performance, worked closely with IT to resolve any issues, and specified UX improvements to increase conversions and revenue. Achieved double digit growth in new customers in 2012 and 2013.•Oversaw pricing including full implementation of annual price increase activities including internal and external communication.•Contributed to business strategies and operational success by evaluating programs, analyzing feedback, and tracking results to advance the marketing plan, cultivate sales, and support customer retention and loyalty.•Maximized the impact of new media marketing and advertising, upheld brand integrity and awareness, maintained knowledge of marketing trends, and created and implemented sound strategies that delivered desired results.

• Managed four person business development team• Developed key performance metrics• Utilized COGNOS BI tool to identify declining accounts as well as cross selling and margin improvement opportunities• Managed manufacturer's representatives focused on developing business within the automotive sector• Outside salesman for key OEM accounts

• Responsible for the 4 P’s across five major product groups. • Revolutionized pricing practices by creating volume price structures on over 5000 products.• Published an article in the May 2003 issue of Electrical Contracting and Engineering News on the proper use of cable ties.