o Manage, develop and execute PR programs that increase brand awareness, traffic and conversions for ecoATM, Gazelle.com and globally for ecoATM kiosks in the UK and Germanyo Manage wide range of communication needs, including crisis and issues management, strategic communications, PR strategy development and media relationso Pitch and secure press coverage with a variety of media verticals, including CE, business and lifestyleo Manage PR plan development and execute select consumer programs for lines of business that include regional launch activitieso Develop corporate and consumer press releases with an eye toward SEO, by-lined and contributed articles, FAQs and scripts to support programso Conduct research and develop media briefings/messaging documentso Host media interviews; act as brand spokesperson, work with internal spokespeopleo Manage media center on corporate website and maintain media assets including b-roll, photography, fact sheets, etc.o Develop Corporate Social Responsibility program/thought leadership program to elevate corporate story and garner recognition for the company/brando Manage and collaborate with external PR agency and vendor relationships including wire, clipping and reporting services; manage internal reporting and dashboardso Collaborate and work closely with Social Media Manager on viral creative campaigns and content; manage and vet influencer partnerships

o Manage public relations for Algenist, pitching top-tier lifestyle, beauty and skincare media, with a focus on new product launches, product line, executive features and the technology and history of the brando Prepare, draft and deliver media materials, including press releases, talking points, key messagingo Conduct press trips for the brand, including desksides with editors at top-tier publications, acting as brand spokesperson alongside executiveso Brainstorm and create strategic public relations and communications plans, directly targeted at meeting KPIs and focused on garnering greater brand awareness per quarter/year-over-yearo Compile reports recapping press and social media coverage on a monthly basis, presenting to executiveso Play a vital role in all new product launch activations, developing PR and social media strategieso Assist in managing and maintaining social media content marketing – daily calendars, campaigns, and partnerships across all channels, with the objectives of strengthening engagement and driving traffico Build relationships with existing influencers, as well as seeking out new relationshipso Plan and execute influencer campaigns, which funnel into larger brand initiatives to drive brand awareness, channel growth and engagement

o Social media management across Facebook, Twitter, and Instagram platforms, drafting creative copy and scheduling of content to target audience of the Dwight community. o Develop and implement public relations and social media strategies and plans that facilitate and are integrated with Dwight’s strategic goals.o Report on insights to monitor success/analytics. o Draft and manage feature stories, highlighting the advancement of students, faculty, and staff on campus.o Draft and manage weekly newsletter, formulating creative copy sent to campus community weekly.o Production and disbursement of communications sent to campus community on a daily basis.o Brainstorm strategic communications initiatives to be initiated throughout the school year. o Point person to department intern, monitoring assignments, assigning deadlines, and providing feedback on quality of work.

o Write press releases/media alerts for clients pertaining to events and company announcements. o Communicate with clients on upcoming events and strategic planning for marketing and public relations campaigns. o Client pitching to publications/media on a daily basis to ensure top placements.o Prepare presentation decks, develop branding content, plan and execute events.o Social media management in conjunction with community engagement on client accounts.

The Student Recreation Center is a 138,000 square foot facility for exercise and leisure activity that promotes lifelong health and wellness to the California State University, Northridge campus. The eco-friendly facility is strategically completed with the most modern, up-to-date equipment, a friendly and welcoming staff, and an abundance of school spirit.o Responsible for growth and development of 46 Membership Services Assistants.o Implement and execute customer service department trainings.o Oversee the department and in charge as the acting upper management during shifts.o Assigned special projects focused on the opening of the Student Recreation Center’s grand opening in January of 2012. o Promoted to Membership Services Supervisor in April of 2012 after eight months of work.

o Write press releases/news releases for clients pertaining to events, and company announcements. o Communicate with clients on upcoming events and strategic planning for marketing.o Prepare presentations, manage social media for client accounts, plan and implement events, assist with blogs and business proposals, pitch to publications/media, office organization. o Manage internship program, spearheading all hiring, training and supervising of new hires. o Attend client meetings, brainstorm creative ideas to meet goals.