Chase Beach Email & Phone Number

Redlands, Ca, Us

Cary, North Carolina, United States

I built this e-commerce third-party Amazon seller from scratch and eventually sold it to a private third-party. I led a P&L of $8M in annual business, a 10-member team, and all aspects of business planning, operations, leadership, marketing, projects, and continuous improvement.BUSINESS STRATEGY❏ I grew annual revenue 31% YoY and took the company through multiple strategic pivots.❏ After Amazon signed an exclusive deal with my primary supplier, I rebounded with 600% revenue growth by expanding SKUs and cross-docking products.❏ Following a later loss of 2 primary suppliers to exclusive deals with Amazon, I quadrupled revenue and raised profitability through a strategic and operational transformation that enabled wider margins, exclusive product contracts, dynamic pricing, and sales through new channels.OPERATIONS❏ I operationalized the company, hired the team, maintained 87.5% employee retention, and minimized overhead through cross-training.❏ Through a complex operations strategy, I raised our seller rating, shrank order cancellations 60%, and sped item processing by 1 day.❏ I created a Sales Inventory & Operation Planning forecasting process, leveraging analytics to increase the in-stock rate 14% and decrease the inventory days on hand 25%.❏ Saving $125K annually, I applied inventory relevance analysis to eliminate 1K+ obsolete SKUs.❏ Applying Lean Six Sigma strategies, I drove 99.8% year-end inventory accuracy across 2K SKUs.PROJECT MANAGEMENT❏ I implemented an enterprise order management system integrated with suppliers, improving pricing competitiveness, fulfillment speed, revenue 12%, and costs.MARKETING❏ I steered the full marketing strategy, including SEO and web content.❏ Producing a 5,000% marketing ROI, I delivered $500K in annual revenue on a single SKU through a $10K ad spend.❏ By pioneering a behavioral listening system for site messaging, I diminished cart abandonment 20%.

Cary, North Carolina, United States

Partnering with my co-founder, I established and took this thriving e-commerce, SaaS-based invitation editing and printing business from zero to $2M in annual revenue in 3 years. The private-party sale produced a 400% ROI. I headed the development of the technology capability, the go-to-market strategy, a $150K marketing budget, and strategic projects.PROJECT MANAGEMENT❏ Leading an outsourced team, I steered the innovation of the company’s digital platform and user experience.❏ I improved PPC customer conversion 300%+ by managing customer-driven product enhancements.❏ For stronger competitiveness, I built one of the largest curated invitation design collections in the world. I also led an on-site crowdsourcing design competition, overseeing submission storage and processing and commissions.❏ I deployed the company’s technology suite for managing orders, inventory, and customer relationships.OPERATIONAL IMPROVEMENT❏ Cutting labor requirements for proofing 60%, I implemented custom J-Query improvements.BUSINESS STRATEGY❏ I established the company business plan and secured $250K in private equity seed funding.❏ Boosting profitability 11%, I revamped the pricing strategy.❏ Applying a loss leader strategy, I grew repeat business to 33%, order value by 42%, and the customer LTV.MARKETING & SALES❏ I maintained marketing costs far below the business plan with a 15.5% customer acquisition cost vs. 25% pro forma.❏ Through a Google AdWords campaign, I produced 50% of customer traffic. I also widened margins by shifting to niche markets.❏ Growing overall revenue 21%+, I implemented upsell/cross-sell opportunities on each invitation.❏ For differentiation, I integrated “unlimited free proofing” and “low price guarantee” into the value proposition.❏ I increased revenue from cohort targeting campaigns 26% through a referral source acquisition system.❏ To optimize on-site search, I applied testing, semantic and intelligent results, and product value tags.

Raleigh, North Carolina, United States

Oversaw the operations of 11 retail convenience stores and 2 quick service restaurants, I managed a $70M+ P&L, 28 management personnel, and 80 associates. I was also selected as 1 of 20 leaders to create organizational standards, advise executives on field concerns, generate solutions, and plan strategic company initiatives.❏ I propelled the EBITDA 25.37% in 1 year despite intensified competition in the market and increased same store merchandise sales 1.62% and gasoline sales 1.47%.❏ Key projects included staffing and overseeing the opening of 3 new locations.❏ Through a performance-driven and growth-oriented culture, I maintained sales associate turnover 63% below the company average and manager turnover 124% below the company average.❏ I filled all management positions with internal candidates through succession planning.❏ I reduced the cash loss percentage of sales by 0.4% and exceeded the goal for minimizing inventory shrink.

Bachelor'S Degree, Business Administration And Management, General

Concentration in Marketing, Minor in Economics

Bachelor'S Degree, Real Estate, 4.0