I'm an alcohol industry founder & consultant with a penchant for clever product development. I believe firmly that good business is honest business; the best results are achieved via critical thinking, clear communication, and intellectual humility. Words matter, groupthink sucks, and speaking up is integrity. I currently serve as Founder & GM of Halfday Draft Cocktails. Halfday unlocks premium cocktails at scale for high volume hospitality operations by dropping barriers around speed of service, consistency, staff training and profitability. You can also find me moonlighting on a few special projects at Feel Goods Company, a full definition innovation studio building beverage brands with feeling.Drop me a line to chat about the alcohol industry, the definition of ethical commerce, or why "entrepreneur" is my least favorite word.Cheers,Chase