Chase Burkhalter Email & Phone Number

Atlanta, Georgia, United States

Utilizing data to provide actionable insights from digital products to guide business decisions, measure engagement, understand user behavior, and boost revenue and retention.

Atlanta, Georgia, United States

• Spearheaded data analytics initiatives as the sole analyst supporting cross-functional teams including sales, finance, marketing, product, engineering, and customer support.• Orchestrated a successful transition from proprietary visualization tools to Superset, resulting in annual cost savings exceeding $100k.• Managed administration of data and analytics tools such as Segment, Amplitude, Superset, Google Analytics, Snowflake, dbt, Fivetran, Hightouch, and Pendo.• Leveraged first and third-party data sources to develop robust reporting models in dbt, driving insights for finance, sales, marketing, customer support, and product teams.• Designed and implemented reporting dashboards in Superset and Amplitude to monitor key performance indicators including revenue, retention metrics, behavioral funnels, and marketing attribution.• Collaborated with multiple teams to standardize event tracking processes, enhancing self- serve analysis of customer behavior in the web application for stakeholders.

Atlanta, Georgia, United States

• Managed core analytics tools including Segment, Amplitude, Tableau, Braze, and Extole, facilitating data-driven decision-making for the executive team.• Analyzed ~3 billion transactions by financial institutions and fraud indicators to rebuild our data aggregator management, resulting in $1.4M of annualized savings for the business while minimizing data loss.• Developed reporting and visualizations in Amplitude and Tableau to assess revenue impact, user attribution, and marketing campaign performance for business and growth teams.• Implemented data governance protocols and maintained source-of-truth tables in Snowflake via dbt for reporting visualizations in Tableau.

Atlanta, Georgia, United States

• Implemented robust data governance plans for event tracking, facilitating analysis of new product features and A/B testing.• Created dashboards in Amplitude and Tableau to inform business decisions regarding feature implementation and UX/design changes.• Supported the launch of new products by setting up tracking plans and measuring feature performance, contributing to business growth and innovation.

Dothan, Alabama Area

• Started and operated a small event catering business that also provided prepared meals for local individuals and families.• Developed a website, created marketing campaigns, and streamlined an online ordering process through the use of Mailchimp, Google Forms, and Shopify, increasing sales 3x than before.

Dothan, Alabama Area

Bachelor Of Science (B.S.), Biology/Biochemistry

Activities and Societies: Alpha Epsilon Delta, Biology Student Association

Bachelor Of Science (Bs), Biology/Pre-Medicine/Pre-Medical Studies

Associate Of Science (As), Biology/Biological Sciences, General

Activities and Societies: American Chemistry Society, Secretary/Treasurer; Rotaract Club