Amazon Books

Hennessy US, TikToK Creators, BlackTikTok, and TurboTax

Social Media Manager on the Hennessy US account. Responsible for managing all social platforms including Instagram, Facebook, and Twitter. Engaged with audience on all platforms Coordinating with the Hennessy US influencers (Team Hennessy) with ongoing campaigns. Developed and maintained social content calendar and worked with strategy team to strategize future posts. Helped develop social copy for all platformsSupported accounts team with communicating with internal… Show more Social Media Manager on the Hennessy US account. Responsible for managing all social platforms including Instagram, Facebook, and Twitter. Engaged with audience on all platforms Coordinating with the Hennessy US influencers (Team Hennessy) with ongoing campaigns. Developed and maintained social content calendar and worked with strategy team to strategize future posts. Helped develop social copy for all platformsSupported accounts team with communicating with internal team and clients Monitored social channels for social trends, and to identify strategic opportunities and flag potential issues.Worked with analytics team to develop insights to further enhance social posts and future performance. Show less

Documentary series on the Oprah Winfrey Network Scheduling content across social media platforms through scheduling outlet such as, Hootsuite and Later.comCurating,creating, and captioning content across social media platforms Track, measure and report social media data/analyticsMonitor/engage/report social media trends Influencer outreach

Being the first line of communication for students in the program Creating newsletters and infographicsOversee and develop content for social media

Supported agency in ongoing executions for the I Am Life campaignSupported agency in the development of two new campaigns "Nothing Beats a Healthy Heart" and " Different Smokes Same Strokes"Assisted in secondary and competitive research and media outreachProvided assistance in a new business development proposal

The ICAN Wine campaign is about strategically creating a campaign that would break through the clutter in the canned wine category. My team and I successfully developed a campaign around the education of canned wine and the freedom of using canned wine anywhere and everywhere, specifically ICAN Wine.