Leader for 3 individual regional based American Honda Motor Company marketing groups spanning the NE and SE United States. Lead on all strategic marketing and account service needs. Responsible for the successful execution of all media with the ultimate goal of driving consumers to stores and exceeding vehicle sale projections month to month and across the fiscal year. Previously led holistic media strategy for the Wine & Spirits division of Constellation Brands Inc. Facilitated all media strategy needs for 10 individual brands across their fiscal year, while also ensuring cross-team alignment on weekly, monthly, and quarterly deliverables for over 100 brands within portfolio.• Oversaw and maintained synergies between both media and brand clients. Worked in tandem with various agency subsetsincluding creative, digital and video investment, programmatic, analytics, search and social.• Responsible for the continued growth and development of all junior staff members and direct reports.• Annually coordinated the onboarding and initial media training of over a dozen new hires acting as a mentor within theMedia 101 training program and competition.

Led the holistic media strategy of regional based funds for Subaru of America. Directly oversaw all media needs and responsibilities for the West Region, while also supervising over the Central and East Regional efforts. Cultivated programmatic initiatives across multiple markets, resulting in the enactment of digital campaigns consisting of video, display, and CTV. Successfully launched and managed programmatic digital media strategy for Subaru Corporate's multicultural efforts. Helped further promote Subaru Spanish Language initiatives by overseeing the launch of their first linear Spanish radio endorsement campaign.

Implemented and maintained the strategic media approach for multiple HCA healthcare divisions and facilities spanning across multiple demographic footprints. Direct day to day contact for all traditional media client needs pertaining to assigned divisions. Responsible for the training, growth, and mentorship of junior staffing. Evaluated and assessed media performance to ensure the original media objectives and strategies were accomplished.

Responsible for the development and execution of media strategies and plans for the Hospital Corporation of America. Strategically planned and executed traditional media across HCA’s 177 hospitals and 119 freestanding surgery centers located in 20 U.S. states and the United Kingdom. Worked hand in hand with client, account directors and various media departments within Zenith to provide holistic media approach.

Managed and helped develop and execute strategic traditional, digital, and social media campaigns for over 400 Shoe Carnival brick and mortar locations nationwide. Managed paid digital and social campaigns on a daily basis, including communicating approved plans to agency buying partners, in order to drive sales both online and in-store. Lead on planning/tactic approach for new store openings. Responsible for ongoing support and mentorship in daily tasks for as many as two assistants in order to grow their knowledge base and expand individual management skills.

Directly involved in developing strategic media plans consistent with the approved strategy of AT&T Entertainment and Internet Services. Managed daily tasks for stewarding approved plans while training and mentoring Associates in media fundamentals, policies/procedures and computer systems. Gathered and analyzed data to provide sound, strategic, consumer-insights driven media recommendations for AT&T U-verse, Broadband Services, and DirecTV.

Provided support to Account Executives and Managers by stewarding orders from initial placement to paid invoice. Includes order entry and tracking, reports, communications with agency buyers, sales managers and traffic. Directly involved in planning and creating presentations for both new and repeat business primarily through traditional and digital media sponsorships, features and elements, and on-air presence with the MLB, NBA, and NHL.

Implemented and maintained media campaigns across multiple channels for the O’Reilly Auto Parts account. Responsible for running and maintaining competitive spending reports and executing baseline assessments of data. Directly contributed to preparation, development, execution, and monitoring of traditional and digital media plans to ensure maximization of client ROI. Managed relationships with clients as well as external client vendors.

Assisted with the largest media buy transfer in history with General Motors. Ordered schedules, obtained and checked schedule confirmations, and was responsible for discrepancy resolution for all clients including the Bloomin’ Brands, The Home Depot, Macy’s, Disney, and Captain D’s among others. Handled makegoods in accordance to client guidelines, revised and maintained schedules as needed, maintained client budget levels for multiple markets.

Planned, organized, activated and controlled the day-to-day process for Tier 3 automotive accounts including strategy development and the execution of creative to increase month to month sales goals. Worked with clients on competitive and market analysis, new creative launches, traditional and social media, market and promotional opportunities, value-added product sales and services, billing and collections, and communication enhancement.

Traveled as part of promotional tour for Fruit2o Water reaching over 30 million consumers at grassroots festivals and sporting events across the country directed at the clients target demographic. Engaged and interacted with consumers, managed and trained Brand Ambassadors, and ensured success in overall execution of each days’ events.

Worked with heads of Production and Advertising departments to create new print ads and flyers for speculative clients, in-house projects, and other affiliates with The Red & Black or University of Georgia.

Responsible for hiring and teaching new employees all policies and procedures relating to equipment checkout, equipment use, equipment set up and maintenance. Responsible for generating staff schedules, hours of operation, and working with supervisors on replacing old equipment with new.

Worked in creative, production, account service, and interactive at the agency. Participated in client and internal meetings, assisted with creative strategy, copywriting, and media planning.