Chase Fuller Email & Phone Number

Boston, Ma, Us

Goleta, California, Us

☑ 𝑺𝑪𝑶𝑷𝑬: Managed all aspects of marketing and branding for a remote team of marketing representatives from Virginia to Maine.💎 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Successfully planned and executed multiple high-impact marketing initiatives in NYC, resulting in substantial earned media coverage and a significant boost in brand awareness.• Formulated and executed a comprehensive marketing plan that was pivotal in successfully launching the first HOKA retail store in August 2021.• Orchestrated strategic collaborations with notable brands like Finback Brewery, which garnered coverage in renowned publications like Runners World during the NYC Marathon week.𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲, 𝐄𝐪𝐮𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧:• Actively oversee and champion Diversity, Equity, and Inclusion efforts and initiatives, fostering an inclusive environment within the marketing team and the communities we serve.• Empower marketing representatives to embrace diversity, equity, and inclusion principles, resulting in a more inclusive and representative approach to marketing strategies.𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧:• Collaborate closely with Omni, Social, PR, Sales, and Product Teams to share vital information and collaboratively solve complex marketing challenges, ensuring seamless coordination across the organization.𝐓𝐞𝐚𝐦 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:• Recruit, train, and develop marketing representatives, nurturing their growth into marketing owners and fostering a continuous improvement and excellence culture.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧:• Played a pivotal role in expanding HOKA from three to five US regions, demonstrating proficiency in effectively scaling marketing strategies and operations.

Goleta, California, Us

💎 𝑫𝑬𝑳𝑰𝑽𝑬𝑹𝑬𝑫 𝑹𝑬𝑺𝑼𝑳𝑻𝑺:𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐫𝐚𝐧𝐝-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: • Spearheaded the development of game-changing, brand-focused field marketing ideas and strategies across diverse industry access points within the Eastern Region. These initiatives consistently amplified brand visibility and resonance.𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐓𝐨𝐩-𝐋𝐢𝐧𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: • Masterminded efforts that led to the consistent achievement of top-line growth targets. Launched new products effectively, driving sell-through and bolstering revenue streams within the region.𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐓𝐨𝐩-𝐋𝐢𝐧𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: • Played a central role in ensuring that brand-first strategies were at the forefront of marketing efforts within the Eastern Region. This emphasis on brand awareness contributed significantly to market penetration and brand loyalty.𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: • Conceptualized and designed innovative and engaging content that vividly brought the HOKA brand to life. These creative initiatives resonated with our target audience and contributed to heightened brand recognition.

Goleta, California, Us

𝑺𝑪𝑶𝑷𝑬: Led comprehensive efforts to deliver extensive product knowledge to staff at over 130 accounts across various channels, including run specialty, outdoor, and better footwear markets.💎 𝐃𝐄𝐋𝐈𝐕𝐄𝐑𝐄𝐃 𝐑𝐄𝐒𝐔𝐋𝐓𝐒:𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬:• Cultivated large-scale opportunities by collaboratively engaging with key growth accounts. Partnered closely with regional account executives, retail teams, and the go-to-market team to execute key activations around prestigious events like the 2018 and 2019 Boston Marathon. These efforts significantly elevated brand presence and fostered lasting relationships.Market Expansion: • Successfully spearheaded the brand's expansion into fitness and lifestyle markets, including partnerships with prestigious establishments such as Equinox, Life Time Athletic, and Orange Theory Fitness. This expansion extended HOKA's reach and solidified its presence in new consumer segments.Compelling Brand Messaging: • Designed and introduced highly effective brand messaging strategies that strategically positioned HOKA at the forefront of the marketplace. These initiatives ensured that the brand resonated deeply with consumers, increasing brand awareness and loyalty.Marketing Ownership and Brand Engagement:• As a marketing owner, I actively engaged with new consumers, supporting wholesale accounts, and raising brand awareness across diverse channels.• Leveraged a multifaceted marketing approach, adapting strategies to connect with audiences in the run specialty, outdoor, and lifestyle sectors.𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧:• Collaborated closely with regional account executives, retail partner teams, and the go-to-market team to ensure seamless execution of marketing initiatives.• Played a pivotal role in aligning marketing efforts with the broader organizational goals and brand strategy, enhancing overall brand consistency.

Denver, Co, Us

• Responsible for all aspects of store management including: product training, payroll, inventory management, scheduling, recruiting, merchandizing, community engagement, marketing, HR, and events management• Created local group run with minimal support• Lead a team of up to six employees• Observed a 20% increase in comp sales

Denver, Colorado, Us

• Oversaw all operational tasks including: payroll, inventory and sales audits, loss prevention, HR issues, and SWOT analysis• Trained and onboarded every new employee. This included multiple breakout product sessions, and operational, HR, and communication best practices• Managed staff size of up to 50 employees• Helped train, merchandize, and organize new store opening• Approximate store volume: 4MM• Received "Store of the Year" (group) and "Never Stop Exploring" (individual) awards

Los Angeles, California, Us

• Assisted with all operational and support aspects for location, including: supply ordering, work order requests, charge sends, and inventory• Implemented new ideas and processes that transformed store client program into one of the most successful in the company• Assumed store manager’s responsibilities when absent• Observed numerous increases across most KPIs compared to LY, and met or exceeded some of 2014's plan goals• Facilitated or participated in routine visual upkeep in order to stay on top of trends and seasonal preferences• Assisted in the recruiting, interviewing, and hiring process, and was responsible for onboarding employees• Managed team of up to ten employees• 2014 actual sales beat 2013 sales numbers, overcame 9% deficit since joining• Excellent LP and shrink performance: 1) removed store from high shrink list (August 2014), 2) every inventory audit as manager bested company average (August 2014, February 2015)

Los Angeles, California, Us

• Routinely communicated with the chief executive officer, vice presidents of retail and operations, and district manager regarding store performance• Responsible for implementing visual merchandizing concepts and standards• Trained employees on policy, procedure, visual, and behavioral standards• Analyzed daily, weekly, monthly, quarterly, and yearly key performance indicators in order to evaluate past behavior and shape future behavior• Communicated and enforced policy and procedure for each department of responsibility• Processed and oversaw point-of-sale transactions and required daily paperwork

Gardena, California, Us

• Consistently outperformed other sales associates during this period in almost every important metric• Assisted management team carry out necessary tasks to ensure each area of responsibility was up to standard• Developed a deep familiarity of premium denim terminology and product knowledge• Routinely fielded customer inquiries relating to fit, sizing, and materials• Ensured store cleanliness during shifts

Boston, Ma, Usa, Us

• Processed detailed financial paperwork• Networked with other financial planners, representatives, and clients in order to facilitate our office’s goals• Corresponded with external and internal parties on a day-to-day basis, both verbally and written• Ordered office supplies as needed• Worked with team members to achieve strategic objectives

Washington, Dc, Us

• Managed defense and administrative law sections of Marine Corps Air Station Miramar• Performed legal research for: defense, investigations, airplane mishaps, insurance claims, and other functions of Administrative Law• Received four years of leadership training• Assisted in revising, editing, and proofreading legal documents• Consistently interfaced with clients and ensured litigating attorneys’ schedules were in order• Acted as liaison to judicial circuit entities, including Navy and Marine Corps units in Southern California• Place supply requisitions, organized attorneys' paperwork, and performed general office upkeep as needed

Bachelor Of Arts (B.A.), Philosophy

Certification Of Legal Studies, Military Law

Boot Camp

Education record