Connecting aspiring brands with pro-athletes in a secure & trusted marketplace to reach new opportunities.

-Identifying, leveraging, researching, selecting, contracting, training, managing, and marketing key individual athletes for and in the Red Bull roster.-Cross-functional retail marketing campaigns with athletes and third party sponsors-Won Snowboarder Magazine "Webisode Series of the Year"-Red Bull Daily Grind nominated for an EX Award-Created and executed a project with snowmobile athlete Levi Lavalle -10 million views in 7 days -Most shared Facebook post in Red Bull's history

- Provide product direction and leadership to transition the company’s consumer facing product.- Responsible for evaluating user data and trends in order to determine new product direction. - Process included social media assessment, impact and strategy to increase relevance within target market. -Phase one deployment resulted in a 5X increase in social media engagement, 3X increase in trial and a 2X increase in monthly usage. - New application included personalization and socialization features designed to make repeat usage fast, convenient and easy as well as incorporating game mechanics and community sharing.

• Signed 6 top athletes in first year• Sports represented: -Supercross/Motocross -Surfing -Wakeboarding -Snowboarding• Represented and negotiated all sponsorships and endorsements• Signed Matt Boni to Hart & Huntington • Created and executed social and marketing plan