One core memory I have as a child is working with my father on hot Summer day to clean and organize our barn. He expressed to me the importance of having each tool hung in its designated place, and to have my dirt bike and toys in clean; working order. Not long after, I would reward myself with running through the sprinkler in our yard. I treat every project I am involved with like my toys as a child. Capturing the essence of a brand or idea through creative direction is what I really enjoy. This is something I do in my personal time, and what I strive to practice everyday. Delivering a product that genuinely showcases peoples ideas and what they practice is extremely rewarding. Each video, graphic, or campaign I hope can do justice in telling someone's story. With my passion for creative strategy growing everyday, my goal is to provide value to everyone's ideas that I work with. My hope is that I also learn from, and continue to develop more skills and opportunities with each project. Strong communication and clear goals are what I believe to be most effective when building on a brand's identity. Often I study my past experiences and the work of others in order to leverage my expertise in video production, content creation, graphic design, and overall brand-management. I truly love to understand the nitty-gritty details of what makes a creative campaign successful and apply those on work to come.