Symbolik® is a financial analytics platform built to help personal and professional traders navigate the markets with advanced charting, technical analysis and exclusive access to third-party add-ons like the DeMARK® Indicators.

Trusona is the pioneer and leader in passwordless authentication. Stolen or weak passwords are responsible for over 80% of breaches, and Trusona’s mission is to eliminate the risk associated with the most common cyber attack vector of compromised credentials.• Ran and tracked large-scale, B2B/B2C demand generation initiatives to meet revenue goals, increasing lead flow by 93%, sales pipeline by 145%• Implemented and managed full stack of digital marketing channels, including search engine optimization, PPC/display advertising and automated email marketing campaigns• Led all content marketing efforts for SaaS tech company, producing audience-first content assets including white papers, blog posts, ad copy, email campaigns, webinars, landing pages and social posts• Developed and owned content calendar and overall content strategy to drive thought leadership, brand awareness and generate pipeline growth

eVisit is an innovative, industry-leading SaaS company transforming the way healthcare providers deliver high quality care to their patients by bridging the gap between technology and treatment. • Grew annual recurring revenue 260%, increasing lead flow 193% while reducing CPA • Increased organic traffic 162% in first year of tenure (the principal customer-driving lead source), securing top rankings for most competitive industry keywords using SEO best practices• Built automated, revenue-driving sales conversion funnels that significantly improved lead quality andquantity, fueling consistent month-over-month pipeline growth and sales bookings• Led all facets of marketing and demand generation initiatives including content creation, email/socialmedia campaigns, PPC advertising, website management and conversion rate optimization

97th Floor is an award-winning, MOZ-recommended agency that offers comprehensive digital marketing and consulting services. I've had the opportunity to work with nationally-recognized brands like Discover, Adobe, and Intuit. Responsibilities included:• Led a team of digital marketers, graphic designers, developers and content writers to elevate clients’ web presence and raise brand awareness• Responsible for creating a tailored strategy for enterprise-level clients, ensuring successful execution within respective campaigns and reporting on key performance indicators• Conducted ideation and promotion of strategic content, including infographics, interactive material, videos, website copy, blog posts and social media management• Provided technical, on-page digital marketing consultation for businesses to ensure a smooth transition during comprehensive site migrations and redesigns

• Helped clients improve their online visibility through organic search engine optimization, targeted content marketing, reputation management and effective social media engagement • Conducted competitor analysis, exhaustive keyword research and identified areas for on-page/mobile device optimization• Engaged in extensive inbound marketing, including link building and content creation as well as prospecting for targeted, high-authority websites/publications and other individual influencers to establish long-term relationships• Well-versed in an array of SEO tools including Moz, BuzzStream, Ahrefs, Link Research Tools, SEMrush and Screaming Frog

• Founded an online music magazine dedicated to cross-genre musical discovery and current cultural trends, successfully carving out a niche in a competitive market• Spearheaded the strategic direction, content, design, production and promotion of the magazine, which reached over 150,000 national readers using effective SEO strategies• Mentored 8-10 staff members, with lead responsibility for all training and editing, helping launch careers into major publications including BuzzFeed, The Washington Post and CNN• Developed and maintained relationships with key figures, press, news outlets and associated publications

• Pitched, reported and wrote stories as well as short items for the magazine, closely adhering to publication’s mission statement and aimed at the appointed target demographic• Researched, fact-checked and proofread editorial assignments to ensure quality and accuracy, searching reputable, tested databases for reliable and applicable information• Conducted interviews, handled editorial requests and provided various other assistance to lead editors and contributors

• Covered news for both city/enterprise team covering religion, politics and cultural trends • Wrote about local events as well as broad themes to appeal to a national audience • Worked with editors, pitching weekly ideas and collaborating with fellow reporters

• As member of senior editorial staff, helped manage operations and editorial content of one of the nation’s top campus newspapers • Helped reporters develop sound journalistic skills and produce effective writing • Gained experience assigning, editing and publishing stories for a daily newspaper, with general circulation of 20,000