Chase Mohney Email & Phone Number

Los Angeles, Ca, Us

New York, Us

Menlo Park, Ca, Us

I managed a team of senior individual contributors focused on leading Meta's creative and emerging tech partnerships with the agency community. This included leading development and evangelization of positioning and strategy, developing performance metrics, and evolving the roles of direct reports to bring the newly-created team's approach into alignment with evolving company needs.

Menlo Park, Ca, Us

Led key agency & holding company exec relationships to create and oversee implementation of annual enterprise partnership planning, strategic initiatives, and innovation opportunities that drove profitable revenue growth for Meta, agency partners, and our shared clients with a particular focus in Technology, Entertainment, Automotive, Healthcare, and Financial Services. Helped support and mentor a group of 30+ account-based FTEs to advance strategic priorities and grow revenue from agency clients.Selected areas of focus and key successes:* Ad tech and measurement subject matter expert: Sold through and project-managed implementation of Omnicom’s first Advanced Analytics (AA) instance, which identified x-brand growth opportunities for a major, enterprise entertainment client and established AA as a global measurement priority for OMG.* New product activation: Top seller of a new, premium video product during first year in the market. Co-led product rollout to OMG US investment leaders. Identified West Coast prospects and secured first test campaigns, playing a key role in OMG signing the largest US endeavor (2019) and driving consistent year over year growth.* Product strategy: Convened and led an internal, cross-functional task force dedicated to improving go-to-market materials for agencies and improving product fit for agency use cases. Key early success included aggregating agency feedback on a critical process and using segmentation based on revenue risk to drive short and long-term product and process improvements.* Agency media and finance operations: Identified opportunities to better align Meta and Agency collection and remittance processes. Partnered with Meta's North America Collections team, agency CFOs, and agency operations leadership to create a new process that significantly reduced persistent quarter-end balance for OMG and was rolled out across all major North America agency partnerships.Clients: OMG, Horizon Media, Canvas Worldwide, RPA

Menlo Park, Ca, Us

Led Facebook's advertising relationships with more than 200 Democratic and left-leaning campaigns, causes, and organizations including presidential campaigns, national committees, federal and state campaigns, and major advocacy organizations. Owned day-to-day work with presidential campaigns, national groups, and major agencies while supporting two Client Solutions Managers and one Account Manager working with smaller entities. Also led scaled outreach via live trainings, conference presentations, and on-the-record appearances.Consulted with cross-functional team including Public Policy, Legal, Communications, Global Business Marketing, Marketing Science, Product Management, Product Marketing, Ad Tech, Creative Shop, and Solutions Engineering to architect, align, and deliver a holistic advertising and technology strategy for 2016 election.Delivered 124% of quota for the 2016 election cycle and won the largest share of wallet of any single media platform.Selected areas of focus and key successes:* Performance marketing: Created a direct response strategy for Hillary for America that increased daily conversion volume by 114% and lowered CPA by 8% — driving an almost 40% increase in investment from H1 to H2 2016. Developed Bernie 2016 direct response fundraising approach credited with driving 290% return on ad spend and 13% of total campaign revenue.* Brand and persuasion marketing: Led measurement and creative partnerships for Bernie 2016 resulting in actionable learnings on the persuasive impact of different creative mixes and The New York Times coverage of the first use of Facebook Instant Experiences in politics.* Global, cross-functional subject matter expert on politics and campaigns: Identified as a leading cross-functional collaborator in NA based on educational program for congressional chiefs of staff about the value of Facebook Advertising built in partnership with Public Policy. Advertising SME for global campaigns and elections.

Menlo Park, Ca, Us

Owned Facebook's day-to-day relationships with key government, nonprofit, and Democratic political clients such as major party committees, federal and statewide campaigns, AARP, and ALSAC/St. Jude Children’s Research Hospital. Collaborated with Client Partner to strengthen client relationships and grow their investment in both brand and performance marketing solutions. Delivered product training and education, created consultative media solutions, and helped clients achieve and measure strong business results. Owned all product communications and triage with clients, including coordinating internal, cross-functional work with teams like Ad Operations, Product Support, Product Marketing, and Product Management.Selected areas of focus and key successes:* Measurement subject matter expert: Led three key measurement case studies on Facebook media’s impact on political and nonprofit fundraising. Two studies resulted in media coverage in The New York Times and the third — the first-of-its-kind — was subject of a Facebook IQ piece on the power of video and sequenced storytelling called “Creative Combinations That Work.”* Cross-functional collaboration: Co-authored bipartisan, vertical SWOT analysis and strategy for the 2016 elections that secured incremental head count investment from cross functional partners like Marketing Science, Ads and Business Product, and Ad Technology.

Us

Led development, implementation, and operation of comprehensive digital marketing programs for high-profile political, non-profit, and public affairs clients including US senators, governors, members of Congress, and major nonprofit and advocacy organizations. Owned day-to-day top level relationships and frequently oversaw the work of 2-3 FTEs and/or contractors.Selected areas of focus and key successes:* Advertising strategy and measurement: Led groundbreaking 2012 digital advertising study in collaboration with MoveOn, Analyst Institute, Workers’ Voice, and Facebook to measure the impact of online advertising on political persuasion.* Fundraising and performance marketing: Owned message development, data analysis, technology strategy, and production work on fundraising programs for email marketing lists in excess of 1MM members. Led programs raising more than $12.6 million in small-dollar contributions.* Design and development project management: Led client brief development and project managed website and technology design and development, including award-winning projects like the Gold Pollie-winning website for Jay Inslee's 2012 WA gubernatorial campaign.* Training and industry development: Frequent presenter and trainer at major industry events and bodies including Rootscamp, Netroots Nation, Analyst Institute, and NOI Bootcamp.

Blackrock Associates is an online marketing consulting firm focused on serving Democratic political campaigns & causes and non-profit organizations. Among other political and non-profit clients, Blackrock Associates is currently working with the political action committees or campaign committees of Senator Barbara Boxer, Senator Patrick Leahy, Senator Dick Durbin, Senator Jim Webb, and General Wesley Clark.