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I’m Chase Murdock, a Salt Lake City-based entrepreneur and CEO of Decada Group.We're in the business of acquiring and stewarding local small businesses — making good companies great and great companies legendary.Once hell-bent on high growth and flashy exits, I’ve since pivoted to a more community-centered, deliberate approach to company building.Quick bucks and moonshots have made way for craftsmanship and longevity.Intrigued by the art of crafting businesses that stand the test of time? Dive into my newsletter, Local Legends — your roadmap to building a legacy, not just a balance sheet. Each issue shares insights on building a business soulfully crafted to endure.For small business owners looking to connect, share challenges, and grow, our team also runs Durable — a community where owners come together to learn, collaborate, and thrive. If you're ready to build a stronger, more resilient business, join us at Durable: https://www.builddurable.co/community.Subscribe to Local Legends: https://locallegends.beehiiv.comhttps://www.chasemurdock.com/
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CeoDecada Group 2020 - PresentSalt Lake City, Utah, UsDecada Group is a Salt Lake City-based holding company committed to acquiring, growing, and stewarding small businesses for the long haul. We acquire great companies with untapped potential, driving strategic growth and operational excellence to create lasting value in our community.As a self-funded holding company, we’re independent and free from outside pressures—allowing us to place beloved community businesses on a long-term path without the constraints of short-term financial goals. Our mission is clear: to preserve and elevate exceptional businesses in Utah. -
OwnerDurable 2024 - PresentDecada Group's de novo startup, Durable, is dedicated to building a thriving small business community in Utah.By night, we host a range of curated events — from educational workshops and panel discussions to private dinners and socials for business owners.By day, we are an end-to-end small business growth partner, providing expertise in finance, digital marketing, operations, and leadership. We facilitate curated peer groups and advisory coaching to help small businesses accelerate growth and build a better-run, more profitable company. -
Board Of Directors, TreasurerGreenbike 2020 - PresentGREENbike is a nonprofit bike-share program dedicated to promoting sustainable transportation and reducing air pollution in Salt Lake City. As Treasurer, my role is to oversee financial strategy and ensure the organization’s long-term fiscal health. -
OwnerNorthern Electric Company 2021 - PresentNorthern Electric is a trusted electrical contractor with nearly three decades of experience powering residential and commercial projects. Since joining Decada Group in 2021, we’ve been focused on honoring its legacy while raising the bar for industry standards and delivering top-tier service to our community. -
OwnerBuilt By Design Construction 2021 - PresentSalt Lake City, Utah, UsBuilt By Design Construction is a luxury builder, specializing in sustainable passive homes and custom ADUs that are shaping Utah’s housing future. Acquired by Decada Group in 2021, we’re focused on driving long-term growth while elevating the standards of craftsmanship and innovation in the trades. -
OwnerWorkshop Slc 2021 - PresentWorkshop SLC is a thriving community art school, offering thousands of students hands-on classes in watercolor, acrylics, oil painting, drawing, ceramics, and more. Since joining Decada Group in 2021, we’ve been on a mission to expand our reach and ignite creativity and artistic growth within our community. Our mission is simple: to create a space where artists of all levels can dive into their craft, push their boundaries, and find their voice. -
OwnerTailor Cooperative 2016 - PresentSalt Lake City, Utah, UsTailor Cooperative is a luxury clothier built for those who value craft. TC specializes in custom suits, shirts, raw and selvedge denim, and handcrafted shoes and boots, along with a curated selection of sartorial goods.What started in 2016 as a passion project has become a durable, thriving business. This success laid the groundwork for the launch of Decada Group in 2020, where we apply the same playbook of dedication and precision to scaling small business. -
Board Member, TreasurerUtah Independent Business Coalition 2021 - 2024The Utah Independent Business Coalition (formerly Vest Pocket) is a collaborative association of locally owned businesses committed to strengthening Utah’s unique local economy.As its Treasurer, I help advance UIBC’s mission by overseeing financial health, while also supporting strategic initiatives that empower local entrepreneurs and foster a stronger independent business community.
Chase Murdock Skills
Frequently Asked Questions about Chase Murdock
What company does Chase Murdock work for?
Chase Murdock works for Decada Group
What is Chase Murdock's role at the current company?
Chase Murdock's current role is company builder.
What is Chase Murdock's email address?
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What is Chase Murdock's direct phone number?
Chase Murdock's direct phone number is +180136*****
What skills is Chase Murdock known for?
Chase Murdock has skills like Start Ups, Leadership, Management, Strategy, Sales, Social Entrepreneurship, Entrepreneurship, Public Speaking, Crm, Customer Insight, Brand Development, New Business Development.
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