- Leadership & Autonomy: Sole creative strategist for 40+ sales team members, 70+ clients, and $100M+ revenue annually.- New Business Development: successful implementation of channel-specific brand strategy and coaching of internal sales partners, external client teams, and excellence in cross functional collaboration resulted in the activation of x6 child accounts of top advertiser over a 16-month period resulting in a 178% YOY investment increase.- Thought Leadership: Created platform and product narratives both independently and collaboratively to aid in client comprehension of creative best practices for the platform, unlock revenue opportunities, and solve for partnership roadblocks to execute full-funnel brand campaigns on Pinterest.- C-Suite External Consultations: Led and appropriately resourced cross-functional partners for client initiatives based on client need, expertise required, audience (typically executives and agency partners) for deep-dive sessions focused on unlocking platform-specific campaign dollars and first-to-market ideation. - Go-To-Market Strategy: Developed creative standards for new ad products in conjunction with Product Marketing and strategically deployed internally and externally via keynotes, webinars, and trainings to prepare partners at scale.

- Create go-to-market strategies for new, native Pinterest products inclusive of creative and content bestpractices. - Provide thought leadership via webinars and 1:1 client summits to inspire better ads on platforminclusive of moments, on- and off-platform trends, and thinking Pinterest-first for creative and media.- Responded to creative briefs, provided consultative services, and supported both current + new business partnerships with Canadian and US clients.- Collaborated internally across functions to deliver holistic solutions to Pinterest ad partners that incorporated insights, trends, data, and cultural observations- Build strategies and gain creative campaign buy-in from C-Suite executives across the world’s largeste-commerce and speciality retailers (clients within home, jewelry, crafting, fitness and health categoriesamong strongest relationships).- Lead cross-functional working groups comprised of product marketers, production, consumer marketers, analysts, and creative/influencer agency partners to ideate and execute campaigns. - Synthesize qualitative and quantitative data to inform bespoke partnership growth strategies. - Promote Pinterest's forward-thinking insights, user trends, Creator network, and diversified ad format catalogue into performant and inspiring campaigns for our partners that - at their best - feel endemic to the platform.

- Creative Strategy: Developed creative assets to run as web, print, e-mail and Meta advertisements. Led brainstorms for creative concepts relevant to activations and campaigns. Informed production briefs for radio, TVC, and online video. - Influencer and Creator: Informed briefs to scout relevant talent. Developed and packaged research briefs on emerging channels (ex. TikTok) to amplify digital strategy.- PR and Messaging: Drafted messaging points for brands and pitch materials, alongside bespoke media target lists.

- New Business Development: Worked with cross-functional team to showcase agency strengths to potential new clients in RFP responses—inclusive of design and creative, social media trends, cultural strategy, key messaging points, and media strategy—resulting in won revenue by pitching directly to client executives.- Stakeholder Management: Managed internal and external key points-of-contact to achieve campaign goals, discover incremental opportunities, and set expectations on delivery (Ex. Client day-to-day contact, media contacts, internal cross-functional teams, etc)- Crisis Communications: Drafted key messaging points on behalf of major brands in response to the COVID-19 pandemic safety measures and resulting economic turbulence.

While working full-time, I completed my Master's education at the Savannah College of Art & Design (SCAD) in Luxury & Fashion Brand Management. This program expanded my skillset as it applies to brand strategy, culture marketing, supply chain, and creative direction. The luxury playbook applies beyond fashion and retail as it has become more relevant across categories as customers increasingly buy-in to storytelling and human elements of branding (e.g. creators & influencers, experiential partnerships) over traditional marketing.

- Brand Strategy: Led the development grassroots social marketing strategy, messaging, media strategy and community activations for nonprofit organization to establish foothold in the local community.- Social Creative Direction: Partnered cross-functionally to produce influencer, media and content strategy across platforms and channels—this was inclusive of net-new production shoots for social channels.- Community Engagement: Galvanized local community support on behalf of client through strategic local activations that resulted in increased membership, donations, and achievement of client awareness objectives. - Entry to management and mentorship experience for more junior team members

- Production support: Assisted in the execution of event production, media shoots, and creative development through set design, set-up/tear-down, greeting, and other essential duties.- Graphic design: Designed graphic collateral for social media, event fliers, brochures, logo lock-ups, and other print assets.- Clerical & Administrative: Created post-event recaps inclusive of any photo/press pickup, printed and designed mailers, organized meeting minutes, among other foundational responsibilities.