✔ Formulate annual tax planning strategies for corporate clients; analyze and forecast future tax liabilities and cash flow considerations to reduce the tax burden while increasing cash flow.✔ Research and advise manufacturer controllers on the taxability of ecommerce transactions, economic nexus thresholds, and new tax laws impacting direct-to-consumer type businesses. ✔ Conduct yearly training sessions with startups to use basic accounting principles and book-to-tax reconciliation.✔ Analyze sales tax data from digital ordering systems to ensure proper product classification, accurate state and local tax (SALT) compliance reporting and register state tax permits.

Leadership & key accomplishments:✔ Leader of executive management team for a start-up product manufacturer & marketer of luxury lifestyle products (CPG). Leading the business initiatives for new product development and strategic digital marketing strategies. Analyze KPIs (key performance indicators) and performance metrics to identify trends, generate sales growth and maximize conversion rates to ensure accurate financial budgeting while thriving for continuous business process improvement with extensive analytical testing.✔ Produced 40% month over month growth, through out the year with strategic planning, merchandising strategies and implementing a digital marketing strategy with online marketplace selling via Amazon Seller Central, Amazon Vendor Central, Jet.com, Walmart & eBay✔ Attained 8.2% ACoS of digital advertising campaign budget tied to revenue growth within 3 months of launching the advertising campaign. Planned, and managed the execution of Amazon Marketing Services (AMS), Amazon Sponsored Products, Product Display Ads, Headline Search Ads & Amazon SEO.✔ Launched 5 new product categories (CPG product development life-cycle) in 3 months and Amazon awarded "hot new release" and "amazon choice" for each product category (outdoor living, luxury beauty, health daily living)✔ Built a high performing team of over 12 (FTE, contractors and agencies) product management & marketing/ecommerce management professionals in Los Angeles, CA & Orange County California who work with development teams to execute on our new product vision, digital marketing strategy and deliver on key objectives of acquiring and retaining customers, building brand loyalty, and driving revenue. ✔ Responsible for all company's merchandising & e-commerce strategy aspects including e-commerce technology integration with online marketplaces, inventory & fulfillment management, vendors, A/B testing, customer service, forecasting, content development, pricing strategies, P&L ownership

Leadership & key accomplishments:✔ Serve as a key influence member of the executive management team accountable with devising business development initiatives, strategic planning and quantifying the cost/benefit of end-to-end user experience projects in a consumers environment. Concurrent project management (use Agile & Waterfall), supervises day-to-day operations & hands-on product manager with full ecommerce SaaS lifecycle. ✔ Delivered over 10+ weekly business B2B demo appointments in (Los Angeles CA, & Orange County, California) contributing to 40% increase in revenue by creating B2B marketing of cold email campaigns (data collection, analysis, subject/body content development, optimize & performance metrics)✔ Produced a 28% increase in corporate strategic growth by launching an innovative product development & digital media channel campaign (Amazon Seller 1P & 3P), & conduct training sessions with vendors in Orange County, CA & Los Angeles✔ Reduced e-commerce development/implementation time 60% by overhauling the online retail store technology infrastructure (SaaS ecommerce technology), mobile commerce software & creative responsive design and creating accountability with consistent policies and procedures (Agile)✔ Spearheaded & implemented a successful on-page Local SEO with keyword development and paid search management plan to build and launch 35 local retail store digital marketing campaigns within 12 months, ($3.6M annual PPC advertising budget) Developed core metrics, researched competitive activity, analyzed customer demographics, & determined appropriate marketing strategies. (Google Adwords Campaigns & Google Analytics reporting)✔ Utilized strategic planning (product owner, software development) methodologies and goal setting to manage 2 designers, 2 engineers & 2 marketing specialist to build & launch DataLink, a (eCommerce SaaS technology) 65,000 product merchandising data management system for online retail stores and fulfillment centers

Founded Duramed Wholesale in 2014. The company was acquired by Medbrook in 2015.