Nicole Chasin Email and Phone Number
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Equal parts Strategist, Marketer, Product Owner and Analyst, with a dash of Data Engineer, I transform business visions into concrete product strategies and digital initiatives, including SEO, owned media, web / app development, paid media and analytics.I nerd out on SQL and connect the dots throughout the funnel to drive (sustainable) repeatable growth. 12 years Hands-On Experience:— Paid Media (Social, Search, Email, Display, Affiliate, Mobile)— Email Marketing & Automation (ActiveCampaign, MailChimp, Bronto, HubSpot, GetResponse, etc)— Partner Marketing Platforms (Cake, Hitpath, HasOffers, Everflow.io)8+ years Hands-On Experience: — Leading internal teams and external agencies— eCommerce & Retail (Shopify, Amazon, WooCommerce, Squarespace, Magento)— CRO (HotJar, ClickFunnels, Instapage, Unbounce, LeadPages)— Messaging (Intercom, Help Scout, Front)— Analytics (Google Analytics, HubSpot, Mixpanel, Tableau, Funnel, Looker, KissMetrics)Proficiencies and Skills:HTML, CSS, JavaScript, PHP, SQL, RESTful APIs; Understanding of web and app fundamentals and frameworks. Familiarity with: JSON, XML, Python, C#, .NET, Google Apps Script, Excel VBA, OS X and Command LineSpecialties: Marketing Strategy, Performance Marketing, Lead Generation, Email Marketing;Marketing Operations and Automation, Landing Page Development and Optimization, Database Marketing & Management, Data Segmentation, Analytics and Attribution.Tool Experience:- Customer Data & Analytics: Segment, Amplitude, Mixpanel, Pendo, Google Analytics- Marketing Automation: Intercom, MailChimp, Active Campaign, Sendgrid, Marketo, Hubspot- CRM: Salesforce, Pipedrive- Design: Adobe Photoshop, Figma, Sketch, Zeplin, InDesign- Tag Management: Google Tag Manager- CMS: WordPress, Webflow, Drupal, Hubspot- Testing tools: Google Optimize, Optimizely- Landing page tools: Unbounce, Instapage, Leadpages, ClickFunnels- eCommerce tools: Shopify, WooCommerce, Magento, Squarespace
World Dodgeball Federation
View- Website:
- worlddodgeballfederation.com
- Employees:
- 11
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President, North America And The CaribbeanWorld Dodgeball FederationMankato, Mn, Us -
Director Program ManagementAleran SoftwareMankato, Mn, Us -
Senior Director, Product MarketingWild Alaskan Company Sep 2024 - PresentHomer, Alaska, Us -
Consultant, Growth & Product MarketingWild Alaskan Company Jan 2024 - Sep 2024Homer, Alaska, UsThe Wild Alaskan Company offers an online direct-to-consumer membership service for premium wild-caught, sustainably harvested seafood from top Alaskan and Pacific Northwest fisheries.I am responsible for the development, execution and alignment of WAC's Digital Product Marketing strategy to enhance product adoption, drive revenue growth, and increase market share. I also own the planning and prioritizing of growth experiments that influence the product roadmap, strategy, and pricing. -
Board MemberUsa Dodgeball Sep 2024 - PresentWest Hollywood, Ca, Us -
Vice President, DigitalMainland Oct 2022 - Dec 2023Chicago, Il, UsMainland is reinventing the definition of content marketing by connecting storytelling with technology and data. We are comprised of No Limit Agency (nolimitagency.com); 1851 Franchise (1851franchise.com); ESTATENVY (estatenvy.com); Room 1903 (room1903.com); and StacheCow (stachecow.com). Mainland is where we research, create insights and develop your brand strategy; No Limit Agency is where we create the design, digital development and content; and the platforms are the active newsroom for your brand, where we tie everything together. I am responsible for leading overall Digital Strategy, Product Management, Design, Paid Media, SEO, CRO, and Analytics -
Co-Founder & Principal ConsultantChasin Group Llc Sep 2018 - Feb 2023Chasin Group identifies your needs and proposes solutions to enhance your company's revenue and digital strategies in accordance with your overall brand messaging and business objectives, while delivering an engaging digital customer experience. We recommend strategies to improve sales (including advertising, content, customer programs, SEO (Search Engine Optimization), social promotion, competitor benchmarking, and price adjustments, help you launch your products online, and work with you to monitor key performance indicators (KPI's) in order to maximize your growth and revenue potential.Responsible for evaluating clients’ ongoing marketing efforts & surfacing opportunities to improve performance and growth. Work cross-functionally across Marketing, Operations, Product, and Engineering teams to implement tools, processes & frameworks to launch or optimize growth channels.
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Head Of GrowthChipper Dec 2021 - Aug 2022Austin, TxChipper is the first (B2B2C & B2C) payments and rewards platform that allows student loan borrowers to rapidly chip away their debt through everyday transactions. Reporting to the Founder / CEO; leading Strategic Partnerships, Data Analysis & CRO, Paid Media, SEO, Product & Lifecycle Marketing. Responsible for leading the company’s strategy and execution of user acquisition, engagement, retention, and monetization including all related Marketing and Product functions. — Partnered with Engineering to optimize the framework for attribution and better measure the efficacy of marketing initiatives that was accessible across the organization— Owned all paid media across mobile and web traffic & affiliate channels— Owned all organic media across SEO, ASO, and conversion rate optimization -
Vice President, Head Of GrowthWonderful Wonderful Apr 2021 - Jan 2022Developers of CUSP: the astrology app for love; and LOLO: the dating app with icebreaker games.Reporting to the Co-Founder / CEO; leading Data Analysis & CRO, Paid Media, Product & Lifecycle Marketing. Responsible for the strategy, implementation, and measurement (including subscription funnel data) of multi-channel marketing initiatives for company’s mobile apps: LOLO (dating) & CUSP (astrology), to acquire users and grow subscribers. Worked closely with product team on feature testing and UX optimization.— Cross-functional leader across user support, marketing, design, product and analytics — Oversaw development and optimizations of company websites & apps -
Digital Strategist, Product Strategy & Innovation, Corporate VenturesCie Jan 2020 - Apr 2021Irvine, California, UsCie is an innovation accelerator for large enterprises and a growth accelerator for emerging startups. We create leading digital solutions, serve as an innovation lab for a variety of prominent global brands, and act as a platform to develop and turn ground-breaking ideas into new technology ventures.Some of our startups include: Nativo, ASAP Tire, Titan School Solutions, Cie Games (acquired by Glu Mobile)Reporting to Chief Strategy Officer;Responsible for supporting agency initiatives to develop and execute mid- and enterprise-level clients’ GTM product strategy, leveraging quantitative & qualitative data to identify & test emerging growth opportunities.— Led phased beta test program for 6 connected device concepts that resulted in (1) winning B2C product going to market and client IPO— Conducted quantitative and qualitative research (POC, Beta testing) to validate market fit and inform investment decisions. -
Director, Marketing - Ecommerce & RetailCie May 2019 - Jan 2020Irvine, California, UsReporting to the COO; leading eCommerce & User Acquisition efforts for a retail brand in Health/Wellness category.Architect of e-Commerce and Paid Media programs across digital channels (search, social, display, email, and affiliate) to drive new customer acquisition for category leading retail brands. Responsible for oversight of all aspects of media investment, as well as defining & optimizing clients’ growth & retention strategies across paid, organic, and lifecycle marketing efforts for category leading retail brands.— Collaborated with clients to align Brand, Retail, & Digital messaging across the customer journey— Supported (two) clients’ ESP platform migrations: Bronto to HubSpot, & Mailchimp to ActiveCampaign -
Board Member, Executive ChairWorld Dodgeball Federation Oct 2017 - Oct 2019Edmonton, Alberta, CaFormed in 2012, and headquartered in Edmonton, Canada, WDBF is the international governing body for the sport of Dodgeball. Since its inception, the main objective of the Federation has been to improve dodgeball by promoting the sport globally with the principles of unifying educational, cultural, and humanitarian values and focusing on youth development programs.The WDBF is active on 6 continents and more than two dozen countries. It strives to strengthen the bonds of friendship between national federations around the world. -
Director, Data - ReachstudiosSynan Holdings May 2016 - May 2019ReachStudios is a portfolio company of Synan Holdings and provider of data profiling and hygiene services. Leveraging deep insights into consumer behavior histories, ReachStudios enables advertisers to disposition raw data according to risk, build custom targeting profiles, and curate data sets to maximize advertising yield.Reporting to the CEO; leading Affiliate Partnerships, Database Administration, Data Licensing & List Management, List Hygiene, Email Marketing, and Compliance.Responsible for the design, development, implementation, and maintenance of our marketing databases, including email data deliverability. — Ensured the efficient and secure storage, retrieval, hygiene, and utilization of customer data, enabling our marketing partners to execute targeted campaigns and deliver personalized experiences to their customers.— Led the selection and implementation of centralized database solution, reducing operating costs by 14% -
Director, EcommerceSynan Holdings Jul 2014 - May 2019Venture Capital & Private Equity | Synan provides businesses at an inflection point in their growth or product development with the capital and infrastructure required to maximize strategic positions and opportunities to scale.Reporting to the Founder / Principal; leading Affiliate Partnerships, Data Analysis & CRO, Paid Media & SEO, as well as Product Development, Sales Operations, and Supply Chain. Responsible for the strategy, development, and measurement of e-Commerce and Marketing aspects of Synan’s (B2C) portfolio companies. Cross-functional leader of e-Commerce operations, including supply chain, customer support and fulfillment. Day-to-day management of paid and organic media efforts across all eCommerce customer touchpoints to accelerate profitable revenue growth.— Led the digital transformation of two brick-and-mortar brands -
Manager, Email - AdrevolutionTactara Jul 2013 - Jul 2014Los Angeles, California, UsAdRevolution was acquired by Tactara (http://www.tactara.com) in 2012 to combine Tactara's large audience with AdRevolution's precise targeting and optimization capabilities.Reporting to the Director of Data; leading Affiliate Partnerships, Email Marketing and compliance, as well as supporting Email Deliverability, and List Hygiene.Responsible for team management of Specialists, as well as the retention & growth of AdRevolution’s (B2B) email marketing and data management customers, working with product & engineering teams to maximize campaign delivery, including audience segmentation, compliance, and reporting.— Contributed 30% of revenue through our List Management platform service by leveraging our behavior-based targeting & personalization tool -
Creative Specialist, EmailTactara Jan 2012 - Jul 2013Los Angeles, California, UsTactara, LLC was an AdTech company that pioneered innovative infrastructure and reputation management technologies for email publishers, and provided online advertisers with intelligent, targeted campaign development and management. Tactara’s publishing services improved visibility to key characteristics within consumer audiences, and leveraged market insights and ROI through sophisticated data capture capabilities, marketing and awareness tools, and conversion analysis.Reporting to Campaign Manager, List Management; Responsible for day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging, deployment, and analysis of (B2B) customer campaigns; as well as optimizations of owned & managed web properties, email deliverability, and the enforcement of CAN-SPAM compliance. -
Frontend Web DeveloperFreelance Jan 2011 - Jul 2013Responsible for building microsites for marketing campaigns using CMS platforms and HTML, CSS, JavaScript - Web designer and front end developer for small websites and email campaigns. - HTML, CSS, Adobe Photoshop, open-source systems (WordPress, Drupal, Joomla, OpenCart)
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Executive Administrative Assistant, Technical OperationsNbcuniversal May 2010 - Jan 2012New York City, Ny, Us*formerly known as Comcast Entertainment Group. Responsible for providing administrative support to the Vice President of Technical Operations, including budget planning, tracking & managing purchase requisitions, as well as facilitating collaboration of interdepartmental teams & managed vendor relationshipsLeadership: Membership co-Chair, Asian Pacific Americans at NBCUniversal (APA@NBCUniversal) -
Post Production AssistantComcast Apr 2009 - May 2010Philadelphia, Pa, UsResponsible for organizing transcribing production footage, collaborating with editors & story producers to identify key plot points & story lines, and assisting script supervisors with finding dramatic bites for each cut -
Professional DevelopmentCareer Break Dec 2004 - Mar 2009
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Executive Administrative AssistantPali Capital Jul 2003 - Nov 2004UsPali Capital, Inc. was a boutique investment banking firm that offers financial advisory and brokerage services. The firm provided merger and acquisition, divestiture, buyout, strategy, joint venture, and options valuation and fairness services. Additionally, it offered security trading, fixed income brokerage, equity research, video conferencing, and market database services.
Nicole Chasin Skills
Nicole Chasin Education Details
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Pace UniversityEnglish
Frequently Asked Questions about Nicole Chasin
What company does Nicole Chasin work for?
Nicole Chasin works for World Dodgeball Federation
What is Nicole Chasin's role at the current company?
Nicole Chasin's current role is President, North America and the Caribbean.
What is Nicole Chasin's email address?
Nicole Chasin's email address is nc****@****.com.mx
What schools did Nicole Chasin attend?
Nicole Chasin attended Pace University.
What are some of Nicole Chasin's interests?
Nicole Chasin has interest in Writing, Digital Media, Lifestyle Brands, Technology, Culture Publications, Dodgeball, Online Media.
What skills is Nicole Chasin known for?
Nicole Chasin has skills like Email Marketing, Online Marketing, Digital Media, Online Advertising, Digital Marketing, Content Management, Social Media Marketing, Lead Generation, Social Media, Marketing, Mobile Marketing, Account Management.
Who are Nicole Chasin's colleagues?
Nicole Chasin's colleagues are Carlos Andres Ramírez Torres.
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