Chasity Rossi Email & Phone Number

California, United States

Bentonville, Arkansas, Us

San Jose, Ca, Us

● Managing a high performing team responsible for agile testing, personalization, and customer journey within email, with a focus on continuous growth and optimization that delivers on conversion and retention goals. ● Responsible for developing the yearly roadmap as well as quarterly plans for email testing including opportunity sizing, resource needs, test design and prioritization. ● Identifying segmentation and targeting opportunities for the channel to drive customer growth and retention. ● Partnering cross‐functionally with product, engineering, operations, and execution teams to drive personalization at scale in email. ● Developing strategic lifecycle and triggered campaigns leveraging data and model‐driven capabilities for targeting and logic. Analyzing campaign performance to drive results and optimization. ● Presenting program results and analysis with confidence to executive level audience. ● Proactive thought partner with a keen eye for problem‐solving and identifying opportunities. ● Coaching and mentoring direct reports and extended team members to develop and retain talent, as well as fostering culture and collaboration.

San Jose, Ca, Us

● Developed batch and triggered email program for co‐branded Lifetouch + Shutterfly efforts to drive new customer growth and cross‐brand trial. ● Analyzed and reported out on campaign performance, driving campaign optimization and efficiencies. ● Oversaw campaign execution, managing workflow with creative, promo and operations teams. ● Developed complex campaign targeting and logic based on data and performance history. ● Responsible for campaign reporting and forecasting, as well as post mortem analysis. ● Served as team lead for personalized content strategy and execution within batch campaigns. ● Managed product content and messaging priorities for the photo book category within batch campaigns.

San Jose, Ca, Us

● Managed day‐to‐day execution across creative, production, operations, and QA for assigned campaigns and projects. ● Experienced in writing detailed, organized, and logical creative briefs for various types of campaigns. ● Ensured campaigns are designed & executed to meet overall strategic goals as well as segmentation and testing requirements. ● Reviewed all emails and campaigns for quality to ensure flawless execution

• Utilizing knowledge of business objectives and market characteristics to identify, develop and evaluate marketing strategy.• Developing pricing strategies by balancing firm objectives and customer satisfaction to strengthen brand loyalty.• Developing and evaluating all e-commerce, email and social media marketing strategies and campaigns, implementing online promotions and working with the art department to create digital marketing materials. • Managing the design, production and implementation of all direct mail marketing campaigns including renewal letters, promotional postcards/flyers, and annual merchandise catalog.• Successfully developed marketing strategies for new product launches.• Hiring, training and evaluating marketing and sales staff.• Negotiating short-term and long-term contracts with domestic and international vendors.• Managing all aspects of trade show exhibits, including staffing, vendor exchanges and creating marketing materials.

• Formulating, directing and coordinating marketing activities and policies to promote products.• Coordinating and participating in promotional activities and trade shows, and consumer car shows. • Increased online sales by 22% in 12 months, by implementing a weekly email newsletter program.• Preparing promotional plans, sales literature, media kits, and sales contracts.• Collaborating with advertising clients to market products or services.• Preparing and delivering sales proposals to new and existing clients to sell new advertising programs, and to protect and increase existing advertising. Provide clients with estimates of costs, and recommendations regarding ad design.

• Representing company at trade shows and consumer car shows to promote and sell products.• Scheduling and executing subscriber renewal letter series to maintain renewal rate near 80%.• Planning and executing promotions and sales in order to achieve overall marketing goals.• Writing and distributing press releases regarding new products for publication in various print and online media.

• Customer Service, including, proving product information, creating and canceling accounts, taking orders and keeping records of inquiries and complaints from inception to resolution.• Handle multi-line phone system, direct calls as necessary.