Chasity Rossi Email & Phone Number

California, United States

Bentonville, Arkansas, US

San Jose, CA, US

• Managing a high performing team responsible for agile testing, personalization, and customer journey within email, with a focus on continuous growth and optimization that delivers on conversion and retention goals.
• Responsible for developing the yearly roadmap as well as quarterly plans for email testing including opportunity sizing, resource needs, test design and prioritization.
• Identifying segmentation and targeting opportunities for the channel to drive customer growth and retention.
• Partnering cross‐functionally with product, engineering, operations, and execution teams to drive personalization at scale in email.
• Developing strategic lifecycle and triggered campaigns leveraging data and model‐driven capabilities for targeting and logic. Analyzing campaign performance to drive results and optimization.
• Presenting program results and analysis with confidence to executive level audience.

San Jose, CA, US

• Developed batch and triggered email program for co‐branded Lifetouch + Shutterfly efforts to drive new customer growth and cross‐brand trial.
• Analyzed and reported out on campaign performance, driving campaign optimization and efficiencies.
• Oversaw campaign execution, managing workflow with creative, promo and operations teams.
• Developed complex campaign targeting and logic based on data and performance history.
• Responsible for campaign reporting and forecasting, as well as post mortem analysis.
• Served as team lead for personalized content strategy and execution within batch campaigns.

San Jose, CA, US

• Managed day‐to‐day execution across creative, production, operations, and QA for assigned campaigns and projects.
• Experienced in writing detailed, organized, and logical creative briefs for various types of campaigns.
• Ensured campaigns are designed & executed to meet overall strategic goals as well as segmentation and testing requirements.
• Reviewed all emails and campaigns for quality to ensure flawless execution

• Utilizing knowledge of business objectives and market characteristics to identify, develop and evaluate marketing strategy.
• Developing pricing strategies by balancing firm objectives and customer satisfaction to strengthen brand loyalty.
• Developing and evaluating all e-commerce, email and social media marketing strategies and campaigns, implementing online promotions and working with the art department to create digital marketing materials.
• Managing the design, production and implementation of all direct mail marketing campaigns including renewal letters, promotional postcards/flyers, and annual merchandise catalog.
• Successfully developed marketing strategies for new product launches.
• Hiring, training and evaluating marketing and sales staff.

• Formulating, directing and coordinating marketing activities and policies to promote products.
• Coordinating and participating in promotional activities and trade shows, and consumer car shows.
• Increased online sales by 22% in 12 months, by implementing a weekly email newsletter program.
• Preparing promotional plans, sales literature, media kits, and sales contracts.
• Collaborating with advertising clients to market products or services.
• Preparing and delivering sales proposals to new and existing clients to sell new advertising programs, and to protect and increase existing advertising. Provide clients with estimates of costs, and recommendations.

• Representing company at trade shows and consumer car shows to promote and sell products.
• Scheduling and executing subscriber renewal letter series to maintain renewal rate near 80%.
• Planning and executing promotions and sales in order to achieve overall marketing goals.
• Writing and distributing press releases regarding new products for publication in various print and online media.

• Customer Service, including, proving product information, creating and canceling accounts, taking orders and keeping records of inquiries and complaints from inception to resolution.
• Handle multi-line phone system, direct calls as necessary.