Chas Murphy Email & Phone Number

Glendale, Ca, Us

Burbank, Ca, Us

Pittsburgh, Pa, Us

Faculty for the CDAIO program teaching Applied Data Science & Machine Learning (ML)

Evanston, Il, Us

San Francisco, California, Us

New York, Ny, Us

Senior Executive Leading application and Big Data roadmap implementation for go-to-market Data Science, Marketing Analytics and Market Research across Pandora and SiriusXM. DATA SCIENCE & ADVANCED ANALYTICS: Machine learning & AI, modeling, in-market testing, personalization and business-facing data science applications. Tools: Python, R, Weka, Databricks (Spark), Pega, SQL, SAS, JMP, Teradata, AWS, Tableau• Migrated teams from SAS to Python and data warehousing to cloud computing• Utilized new machine learning programs, datasets and in-market testing to result in an ongoing $46 Million in sales-neutral expense reduction• Development & program management of SiriusXM’s first Marketing Recommendation engine achieving lift in acquisition, engagement & win-back• Lead data science for corporate next-best-action tool (adaptive hierarchical Bayesian) for offer presentment. business achieved multiple consecutive record save rates balanced with revenueMARKETING ANALYTICS: Corporate center of business reporting, analysis and forecasting across all lines of business and channels inclusive of streaming usage, video, home devices (e.g., Echo, Google Hub), acquisition, CRM / retention, win-back, digital, social, email, push, direct mail, call center, telemarketing, and partner marketing. Tools/Languages: AWS, SQL, Python, Tableau, Cognos, Teradata, Weka, JMP• Doubled percentage of automated reporting in 12 months• Launched first MTA & MMM toolsRESEARCH & INSIGHTS: Market research lead inclusive of brand, customer, sales, competitive intelligence, streaming, acquisition & retention, pricing & packaging, segmentation, programming and content• Saved millions in vendor costs while enhancing quantitative methods through insourcing major research studies; ramped to >50 research events / year• Built capability for in-house Conjoint, Max Diff, Willingness to Pay• Built in-house machine learning importance model to identify the most significant factors impacting outcomes

Detroit, Michigan, Us

Top Global Executive (direct report to Cadillac President) leading Market Research, Advanced Analytics & Data Science, Global Strategy, and ForecastingCORPORATE STRATEGY: Cadillac’s internal consulting team responsible for strategic planning and implementation• Lead restructuring of global product portfolio including three new concepts previously unplanned• Utilized data science + customer research for feature prioritization, supporting two of the highest clinic results in 25 years• Lead the Cadillac quality improvement project utilizing data science, qual. research, strategic planning and major cross-functional GM collaboration up to the President and CEO• Moved global strategy to implementation through KPI definition, tracking & consultation across 48 countries• Executive responsible for exploratory disruption projects using both design thinking and advanced planning methods: launched entire business, design thinking prototyping, Gen X&Y and future of retail.• GM Risk Management Committee MemberADVANCED ANALYTICS: Data Science team responsible for cross-functional strategic priorities• Used quant. & qual. project to support 2017 ad marketing; results were the highest scoring marketing metrics in brand campaign history for all ads. • Lead team development of in-house text analytics data product allowing for an estimated $15M+ revenue recapture in two months• Key executive responsible for selection and implementation of MMM marketing mix optimization for GM • Developed GM-first predictive product appeal model utilized by design, engineering and quality• Developed machine-learning program for new product feature importance leading to optimized re-definition of vehicles for volume, pricing and costsMARKET RESEARCH & INSIGHTS: Responsible for market research, product research & customer insights• Redefined a GM-first advertising performance metric utilizing an algorithm distilling multiple metrics into one comparable metric over brands and time

Yokohama, Kanagawa, Jp

POSITION: Top Executive (direct report to President) for Global Strategy leading experts in data science and analytics comprised of Senior Management through Analysts with backgrounds in Statistics, Finance, Strategy, Business Intelligence and Consumer Analytics.DEPARTMENT MISSION: Instill strategy through analytics. Tackle the hardest questions. Enable accurate & impactful executive decision through quantitative rigor, future focus & incorporation of business insight into mathematical modeling. KEY RESPONSIBILITIES:- Mid & Long-Term Volume and Profit Planning & Forecasting, Project Investment Analysis/ NPV- Market Expansion Due Diligence: Market & industry trends, SWOT, Porter's 5F, risk analysis- Global Trend Watching: Competitive Intelligence, Macroeconomics, Market & Product Prioritization- Corporate Strategy Alignment: Product Planning, Global & Regional KPI Development & Management, Project Mgt.- Built, hired & trained department- Statistical Learning & Data Mining: Inferential & Predictive Modeling, Parametric & Non-Parametric- Regression, Classification & Machine Learning Algorithms: CART trees, Neural Networks, Ensemble Methods, Support Vector Machines, Lazy Learners, Random Forest, Rotational Forest- Variable Selection and interpretation: Association, Next Purchase, Rules, Attribute Evaluation - Consumer Analytics: Propensity to buy modeling, inflow / outflow, source of sales, cross-shop, preference, cluster analysis, segmentation, predictive marketing analytics- Multivariate Modeling: Global segmentation, market basket, cluster analysis - Pricing Strategy: Price Elasticity, Predictive Modeling, Customer Value, Pricing Power- Industry Forecasting: Global industry forecasts by country, segment, competitor & model- Product Portfolio Optimization: BCG Matrix, market analysis, competitive intelligence- Scenario Optimization Modeling: Volume, pricing, product & profit

Yokohama, Kanagawa, Jp

POSITION: Director of Strategic Planning responsible for global strategy creation, advanced analytics and planning. Built, hired & trained department of Sr. Management through Analysts with backgrounds in Statistics, Finance, Strategy, Business Intelligence and Consumer Analytics.KEY ACHIEVEMENTS: - Developed global business strategy plan approved by global group board and CEO- Business achieved record sales and profitability targets after two negative years- Achieved top performance rating first full year- Built and received approval of global future product portfolio plan- Developed first unified global segmentation model utilizing multivariate cluster analysis - Developed first pricing power model for Infiniti through supervised statistical learning- Quantified brand and product attribute contribution to Financial Results through regression analysis- Quantified drivers of premium brand profitability for strategy implementation- Developed machine learning based volume scenario tool for new product evaluation- Launched first globally published Infiniti industry forecast for all countries, segments, competitors and modelsKEY RESPONSIBILITIES:- Global Business Strategy- Global Product Portfolio- Mid & Long-Term Volume, Profit & Market Planning & Forecasting- Data Science / Advanced Analytics: -> Statistical Learning & Data Mining, Regression, Classification & Machine Learning Algorithms -> Variable Selection and interpretation: Association, Next Purchase, Rules, Attribute Evaluation -> Consumer Analytics: Propensity to buy, inflow/outflow, source of sales, cross-shop, segmentation -> Multivariate Modeling: Global segmentation, market basket, cluster analysis -> Pricing Strategy: Price Elasticity, Predictive Modeling, Customer Value, Pricing Power -> Scenario Optimization Modeling: Volume, pricing, product & profit- Market Prioritization- Product Portfolio Optimization: BCG Matrix, market analysis, competitive intelligence

Washington, D.C. Metro Area, Us

POSITION: Customer Insights department head, responsible for launching a new department overseeing customer research and analytics to achieve strategic objectives in loyalty, advocacy and satisfaction while redefining the premium Audi customer experience. DEPARTMENT MISSION: Conduct research and advanced analytics to produce actionable insights for strategic implementation throughout US operations.KEY ACHIEVEMENTS:- Completed initial analysis to determine and prioritize actionable areas of focus for the organization through multivariate and multiple regression unsupervised & supervised statistical learning: drivers of loyalty, conquest, satisfaction and advocacy- Project Proposal Inclusion: Experiments and pilots, statistical exploration, quantitative and qualitative consumer research

Washington, D.C. Metro Area, Us

POSITION: Strategic Planning department head responsible for development and implementation of US corporate strategy, data science & advanced analytics, industry forecasting, mid and long-term volume planning, econometrics, competitive intelligence, market intelligence, industry and consumer trend tracking. Direct report to top management member supporting the Office of the President and Audi AG. Team of Manager and Analyst levels with backgrounds in statistics, business consulting, computer science, business intelligence and accounting. KEY ACHIEVEMENTS: - Achieved approval and implementation budget of US strategy plan- Business achieved two years of record performance and industry leading KPI growth after two negative profit years.- Developed macroeconomic and consumer variable driven multiple regression predictive model (STATA) that outperformed top third-party luxury automotive industry forecasts three years running by an average of more than 10 percentage points. - Segmentation: Developed the company’s first cluster analysis product segmentation model utilizing standardized confidence intervals and Euclidean methods (k-means)- Directed the implementation of Hyperion Essbase database management system moving annual plan and scenario processing time from weeks to days.- Received the top performance rating three consecutive years (5/5: Far Exceeds Expectations)- Competitive Intelligence: Implemented in-depth reporting utilized cross-organization including SWOT, corporate strategies, marketing messages, consumer targets, KPIs, product plans, capital investments, leadership and financials- Rebuilt and restructured department team with a strategic long-term focus

Washington, D.C. Metro Area, Us

POSITION: US Manager of future product portfolio, sportscar lines, RS strategy, CO2 compliance and alternative powertrain and efficiency strategies.KEY ACHIEVEMENTS:- Marketing: partnered to develop brand messaging for digital, direct, traditional and social media - Independently Produced and fielded online Audi R8 US consumer 'smart' survey 2008-2010 used globally for future product planning, customer experience & marketing- Conducted 6-month price positioning and elasticity analyses achieving approval by AUDI AG- Utilized inferential multiple regression analysis to predict halo model effects on U.S. Audi sales along with brand attributes, conquest & defection - Developed and reached approval of first AoA future product portfolio utilized for international planning including extensive alternative powertrain strategy research and analysis- Conducted pricing and volume positioning strategies, consumer target group segmentation and concept planning- Member of world council for future product planning; Partnered with market strategy, product strategy, product marketing, powertrain and technical development in Germany; presented to top AG management - Developed Audi of America MPG/CO2 regulation simulation model to run forecast scenarios on the full U.S. line - Supported President and CCO as expert and brand representative for alternative powertrains and cleantech

Toyota City, Aichi Prefecture, Jp

Future product strategy and concept car planning for 5-10 year horizons. Specialized in future sportscar and youth car development, along with marketing research, survey design, and concept creation through the use of advanced analytics. Worked directly with Global Chief Engineers for product performance and benchmark testing. Proposals presented to global headquarters for concept planning and prioritization.

Toyota City, Aichi Prefecture, Jp

Toyota’s performance consulting team responsible for sales, marketing, distribution and franchise performance. Managed #1 Prius Hybrid dealership in the US; Implemented recommendations based on quantitative & qualitative analysis, financial statement benchmarking, inventory strategy, marketing; achieved 120.5% YOY sales.

Toyota City, Aichi Prefecture, Jp

Toyota City, Aichi Prefecture, Jp

Master Of Business Administration - Mba

Master Of Science - Ms, Predictive Analytics (Data Science)

Chief Data Officer ( Cdo ) Graduate Certificate Program

Transformational Leadership Program

Digital Marketing & Social Media Analytics Program

Real Estate Investment Graduate Certificate Program, Extension Studies

Bachelor Of Science - Bs, Psychology, Pre-Mba