Drive and lead the implementation of McCANN Worldgroup's proprietary Social & Digital Marketing methodology in each of the agency's clients, ensuring the best practices, generation of valuable content, and integration of the social ecosystem into the marketing strategies of brands such as Grupo AVAL and its banks, Nestle, Bimbo, Mastercard, Fontanar, Cargill, Team Foods, and Ecopetrol, among others.

Role: Generate the brand and communication strategy for a hard discounter with anual sales over 3,2 Billion COP, ensuring its correct implementation in more than 1,400 stores in the country and across the different communication touchpoints. Coordinate the execution of advertising and marketing strategies in all channels, seeking optimization and efficiency. Ensure that the brand experience is appropriate throughout the consumer journey. Respond to the needs of the market and the company through the generation of the commercial plan and integrating it into the marketing strategy.Achievements:• Considerable increases in the participation of key products of the commercial plan through actions in digital media, points of sale and ATL.• Lead the brand to be a pioneer in digital platforms by implementing a digital marketing strategy with innovation and content in new media, positioning the brand among the top 5 with the greatest reach and organic engagement.• Surpass the goal in number of transactions in stores in 2018 and 2019.• In 2020, the brand climbs within the 20 highest value brands in the country according to Compass Branding study.• Launch and positioning in market of key platforms in the business: Buenofón, Monedero, Teletendero, among others.

Role: Generate and implement the relationship marketing strategy, aligned to corporate objectives and global guidelines, for the most recognized chain of optical stores in the region, with more than 450 stores in 4 countries. Lead the digital marketing strategy and initiatives in order to contribute to the objectives of the company and the brand.Achievements:• Alignment of the different corporate areas and countries in the same customer-focused strategy, demonstrating its impact on corporate results.• Definition of the customer contact strategy according to their life cycle and segmentation to implement direct marketing campaigns, contributing in incremental sales over 1M euros in the first year and 2M in the second year.• Creation of a new digital ecosystem of the brand for the region, to enhance the brand positioning in the digital world and conversion rates.• Integration of a regional brand strategy in digital channels, unifying the presence of the brand and agencies, in order to optimize the service obtained and the quality of content.

Achievements: Undertake an e-commerce of design and home decoration items in a 100%empirical and self-taught way, which in 4 weeks becomes operational, generating conversionsand satisfied customers.

Role: Lead the operation of the agency's digital group in the management of communication strategies for Grupo Aval and their respective banks (AV Villas, Banco de Bogotá, Banco de Occidente and Popular), in order to strengthen the relationship with their clients through digital marketing strategies that generate direct results in the objectives of each brand.Achievements:• Improvements in the relationship with the end customer by implementing tools that optimize the management of customer support channels and the relationship of the 4 banks through digital channels.• Establish improvements in the social media process, establishing a clear strategy, brand guidelines and processes, raising most KPIs.• Analysis from an strategic perspective in the reports, monitoring and listening of digital actions, to generate value to the data that is generated around the brands.

Role: Run the entire launch strategy in Colombia, and brand positioning of O Boticário (the main beauty brand in Brazil, with more than 40 years of history and 4000 stores in the world). Generate and execute the entire communication strategy at the different points of contact with the customer nationwide, under a StartUp model.

Role: Leading a team of 17 digital & communication professionals, in the construction and implementation of the global digital strategy (16 countries) of the 3 main Belcorp brands (ESIKA, L'BEL and CYZONE), including their social networks, bloggers, websites and E-Commerce. Scrum Master.

Role: Set up the agency's digital area and lead a team of 19 members, in charge of developing recognized and award-winning digital strategies at creativity and effectiveness festivals, for McCann Worldgroup clients in Colombia such as: L'Oreal, Nestle, Bimbo, Bavaria and Pfizer.

Role: Launch and develop 1 PUBLICIDAD, an advertising agency created in 2003 in order to offer communication strategies and services in digital media, leading projects for brands such as Dove HAIR, Dove Therapy, SEDAL SOS, P&M Magazine, Casa Editorial El Tiempo, EMI MUSIC Colombia and Skandia Colombia.