In my time in leading the community strategy at Rooster Teeth, I have focused on fostering healthy community interactions built brick by brick, involving as many hands at the company as possible. I have sat at the helm of multiple crises and issues ready to analyze the problem and quickly provide solutions or compromises to help. The past three years have honed my ability to differentiate and nurture the varied facets of our community, including fans and audience members, through both qualitative and quantitative lenses allowing us to better serve multiple cohorts of people.Our team's success in managing online communities across multiple platforms, including YouTube with over 23MM subscribers, is a testament to our commitment to inclusivity and effective communication. By providing critical insights to executive leadership and collaborating with multiple teams around the company, we ensure that our audience feels at home, resonating with Rooster Teeth's values and fostering a robust and healthy online presence.
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Manager, Customer SuccessPlex, Inc.Austin, Tx, Us -
Head, Community & Support OperationsRooster Teeth Mar 2021 - Sep 2024Austin, Tx, Us- Assisted with the planning and announcement of the shutdown of Rooster Teeth in 2024 and have continued to communicate with the audience as the shutdown continues.- Conducted a comprehensive data analysis that resulted in developing a definition and distinction between audience, fans, and community members to effectively improve community engagement and retention and growth.- Managed a team of three community managers, three support agents and thirty-two moderators overseeing moderation for thirteen YouTube channels totaling over 23MM subscribers, two official Discord servers totaling over 25k members, and an O&O website with over 1.2MM MAU.- Audited our community management practices bi-annually to ensure we were maintaining standards in terms of DEI responses and how best to serve all our audience- Provided community and audience insight to executive leadership team when developing business and communication plans- Aided and helped create mass public communications with an external PR Team and internal Marketing Team -
Lead Community ManagerRooster Teeth Mar 2019 - Mar 2021Austin, Tx, Us- Provided and led support by developing external language and response examples, notifying the moderation team, and preparing Customer Support during multiple crises including a security breach, severe personnel issues, and DEI concerns- Created a COVID-19 playbook in early March pre-lockdown to help guide the internal staff through changes of moving to a virtual workplace- Helped lead a company initiative to move from 8 hours of livestreaming a week to 80 during early COVID lockdown, and created a plan that scaled moderator support to cover all streams within two weeks -
Community Support ManagerRooster Teeth Apr 2018 - Mar 2019Austin, Tx, UsThe frontline for community support (read: customer service) for a community over 600k active users and growing. Handles communication between departments to train and establish pipelines and methods for community support agents to answer and solve problems quickly with the voice of the company behind each syllable. -
Community Marketing AssociateRooster Teeth Nov 2015 - Mar 2018Austin, Tx, Us- Built a team of volunteer moderators to assist in managing comments on Discord, YouTube, Facebook, and our O&O platform- Became the voice of Rooster Teeth in speaking to the community about new updates, new content, production issues, and more- Developed community-driven campaigns to organically excite audience and fan members through nostalgia, trends, and talent actions - Created, Ran, and Fulfilled the Million Dollars, But… The Game Kickstarter campaign which raised 1.38MM through 30,000 backers through mass communication, social engagement, and merchandise and warehouse fulfillment -
Front Desk CoordinatorRooster Teeth Jun 2014 - Nov 2015Austin, Tx, Us- Assisted with the day-to-day needs of a 100+ employee company, including food, beverages, office supplies, talent organization, etc.. - Organized all travel for the company, including general, production, and convention travel. Managed 8 domestic and 1 international convention booth on behalf of RT.- Responsible for tours, executive calendars, and facilities management of the three buildings inhabited - Led the fulfillment of the Lazer Team IndieGoGo Crowdfunding campaign, which raised 2.48MM through 37,000 backers through mass communication, in-person film scheduling, and merchandise and warehouse fulfillment -
Food And Beverage CoordinatorSpringhill Suites By Marriott San Angelo Oct 2013 - May 2014Provide customer service to all guests in the hotel. Created the in-house bar to become a destination, rather than a location while increasing revenue, customer loyalty and interest in the town as a whole.
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ConciergeSpringhill Suites By Marriott San Angelo Oct 2011 - Oct 2013Provided customer service to all guests in the hotel. Offered greetings, directions and valuable knowledge about the town to out-of-towners. Filled in as maintenance and housekeeping when both had already left for the day.
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SecretaryWilson Irrigation May 2011 - Jul 2011
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Clerk/It PersonY'S Business Solutions May 2008 - Jan 2011
Chelsea Atkinson Education Details
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Angelo State UniversityGeneral -
Walden UniversityCrisis/Emergency/Disaster Management -
Angelo State UniversityGeneral
Frequently Asked Questions about Chelsea Atkinson
What company does Chelsea Atkinson work for?
Chelsea Atkinson works for Plex, Inc.
What is Chelsea Atkinson's role at the current company?
Chelsea Atkinson's current role is Manager, Customer Success.
What schools did Chelsea Atkinson attend?
Chelsea Atkinson attended Angelo State University, Walden University, Angelo State University.
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