Sabine Kaiser Email & Phone Number

Dana Point, Ca, Us

California, United States

Orange County, California, United States

Learning. Exploration. Self-Discovery.

Orange County, California, United States

Canine inspired self growth retreats and experiences for individuals and their dogs.

Orange County, California, United States

Premier national networking organization exclusively for Trusted Advisors.

Los Angeles, California, United States

Dublin

Dublin / Hamburg

Created and published the first re-targeting platform(Beta) for game publishers helping to re-engage players cross-device, cross-platform with item-based, personalized rich media ads relevant to their individual gamer lifecycle progress to increase user lifetime value.

Dublin

Karlsruhe Area, Germany

Systematically reviewed markets for expansion opportunities and counseled Product Directors in creation of growth strategies. Increase revenues of games up to 80%.Conceptualized, implemented and supervised successfully 18+ international multi-channel campaigns with an average annual budget of ~17m Euro.Built up the marketing management department and directed 5 Marketing Managers.Led the international marketing and strategic brand management for key titles such as 'AION', 'Metin2', 'StarTrek Infinite Space' and 'HEX'.Set departmental objectives and transferred strategic and operational goals into actionable items.Served as co-manager of product P&L, marketing budget and as a primary contact for all marketing matters on games in development and live operation.Created forecasts and business cases for up to 38 countries (EMEA, MENA, NCSA) in cooperation with Product Directors. Supported the board of directors in their decision making and scenario planning.Supervised all involved marketing departments, incl. media, PR, social media, territory management, business development, web development and creative services. Oversaw all external agencies and service providers. Coordinated and supervised a team of 38 people and ensured consistency across marketing mix.Led marketing campaigns, defined measurable and relevant communication targets /KPIs/KMPs, analyzed results and issued corrective actions. Ensured attainability of strategic goals.Developed global marketing and communication strategies for updates, in-game events, customer rewards, including relevant assets and communication tools, which resulted in increased retention and revenue.Regularly analyzed markets, players and target audiences which consistency resulted in lower player acquisition costs. Mentored, trained and coached Marketing Managers, Performance Managers, Social Media Managers, PR Managers and Product Directors.

Frankfurt Am Main Area, Germany

Co-founded the company and acted as principal to an international team of 80+ employees, and generated several million Euros revenue per year.Launched the communication department with a team of ~20. Directed and supervised multiple client projects (marketing, PR, product / brand management, community management).Negotiated, secured and executed contracts with renowned companies, such as Atari, Disney, Koch Media, Nexon, RTL, Sony Online. Contributed to 40 – 60% of Keyfactor’s total revenue.Led the marketing and PR for ‘Atlantica Online’ and ‘EverQuest 2’ in Germany.External Product Manager for ´dtp entertainment´. Launched ‘Drakensang (PC)’, ensuring that all 3 editions reached top 1 – 3 in GFK sales charts, and sales of 100k+ units .Arranged lucrative strategic partnerships with other industries, e.g. FMCG, TV channels, hardware etc.Casted celebrities from sports, TV and movies as spokes people and directed the production of assets, such as TV spots, photos, ads and quotes.Planned and executed events, such as trade shows (GamesCom, GDC, GameConnection, G*Star), launch events and press conferences.Led the community management for all ATARI products in Germany and temporarily in Italy. Organized guerilla-activities, which improved mood and acquired new users.

Frankfurt Am Main Area, Germany

Developed and managed a 10+ million Euro marketing and PR campaign for ANNO 1503, which resulted in the best-selling game in 2002 and lifetime sales of over 3 million units.Responsible for the global marketing activities associated with the entire ‘ANNO’ series, ‘Knights of Honor’, ‘ParaWorld’ and back catalogue titles in the G/S/A region.In charge of trade marketing/ sales activities. Negotiated special sales promotions with retailers.Liaison contact to the sales and marketing teams of Electronic Arts and KOCH Media.Created, arranged and directed licensing deals for the ANNO series. Managed partnerships with board-game manufacturer and mobile game developer.Executive manager to a team of 1 PR manager, 1 Product Manager and 2 Assistants.

Frankfurt Am Main Area, Germany

Developed and executed marketing campaigns for the I-Heroes label with games across all platforms such as ‘Looney Tunes’, ‘Lucky Luke’, ‘Superman’, 'Smurfs' and ‘TinTin’ in Germany/Switzerland/Austria.Negotiated and arranged the licensing of the famous ‘Happy Hippo’ characters from Ferrero to develop a GameBoy Color game. Directed the marketing and PR campaign, including on-pack promotion and media co-operation with Ferrero.Planned and executed the marketing activities of key strategy title ‘Sid Meier’s Civilization III’, which became best-selling core game of ATARI in 2001.

Bielefeld Area, Germany

Düsseldorf Area, Germany

Communication Sciences (Marketing And Psychology)

Advanced English Training

Master Of Communications Management