Collect and analyze in-game player data, user acquisition campaign results and market research to consolidate game insights, then turn those insights into product features and/or new game projectsTranslate product features and ideas into detailed requirements and prototypes, then prioritize based on business impactWork closely with development teams (both in-house and third-party) and other departments (Music, Creative, Artist, Quality Control, User Acquisition) to deliver games with quick time-to-market, high success rate and optimal resources.

Manage the full cycle of advertising campaigns, including creating creatives, launching, and optimizing advertising campaigns.Be responsible for traffic acquisition through Apple Search Ads, Google Ads, IronSource, Unity, Facebook...Formulate and test hypotheses to identify growth opportunities in advertising campaign effectiveness.Analyze the efficiency of advertising campaigns and target audiences.Monitor budgets and results to meet objectives.Manage a team, including planning, setting KPIs and deadlines, and working for hiring new members

Introduce: Vulcan Labs now is a global mobile studio with milions MAU (mostly in US, JP and other English-speaking countries)I started at Vulcan Labs at the begin state in 2017 with 5 developers and me as the only 1 marketing staff. Growing with Vulcan Labs from several thousands to hundreds of thousand global DAU studio giving me precious experience in mobile app marketing, growth hacking, product management... Responsibilty:+ Plan and manage marketing spends on multi mobile ads network (Apple Search Ads, Google, Facebook, Snapchat, Adcolony, Tiktok...) for user acquisition. + Identify the metrics to measure and optimize ROI of the Mobile Marketing spend.+ A/B testing for AppStore Optimization+ Analyze and Optimize the Advertising Revenue by designing ads placement, ads format, etc and managing Ads inventory. + Update new trends and suggest team to implement new best practices to increase ARPU from in app purchase and advertising. + Directly report to CEO and cooperate with developer and designer team to generate new mobile app ideas, build up product, improve and bring to market. + Research competitors and mobile market trends.

+ Provide the management and leadership to team member in order to achieve the Marketing KPI and bring the best ROI. + Cooperation with Development team and Sales team for building and monetizing the products. + Develop marketing strategy to deliver the good performance to in house and client’s mobile application. + Work directly with mobile ads network, publishers to proceed marketing campaign.+ Buiding and manager KOL service.* Highlight: become leader after joining Adways for 5 months, get and manage app with more than 500,000 users after a year; help delivering many campaign bringing more than 20,000 users/months for client’s mobile app.

+ Manage daily content on mobile app and other SNS (Facebook, Youtube)+ App Store Optimization.+ Implement and scale successful advertising campaigns.+ Develop monthly plan and budget for mobile app marketing.+ In close collaboration with our creative team, and product manager of the apps to make sure that the target group knows, downloads & continuously uses the apps.