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Ashley Chau is a Performance Marketing & eCommerce Expert at American Express. They possess expertise in marketing, digital marketing, business development, marketing strategy, social media marketing and 28 more skills. Colleagues describe them as "Ashley is self-motivated and proactive, she is always looking to learn and take up responsibility. She is also a collaborative team player who lightens the workplace with her great positive energy. It was a pleasure having Ashley in team and I am delighted to recommend her. You will be impressed with her intelligence, can-do attitude and friendly vibe.", "Ashley has worked directly for me as an SEM Specialist, with tasks including account optimization, performance monitoring, updating ad copy, implementing landing page tests, launching new accounts, restructuring existing accounts. She has an excellent in-depth knowledge of SEM, very strong analytical ability and a great proactive attitude in delivering her work. She grasped the complexities of the onefinestay business quickly and has shown that she can think strategically about SEM within the onefinestay context I would highly recommend Ashley for any SEM/ Digital Marketing role and I would not hesitate to hire her again.", and "Ashley is a super talented SEM specialist, with an unusual ability to keep multiple plates spinning without letting any crash to the ground. She is very capable, with extensive knowledge of SEM from both client and agency roles. Her in-depth expertise is a real asset to the team. She's positive, polite and helpful (always willing to mentor other team members and grow their understanding) and would enhance any team. Highly recommended."
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Senior Manager, Activation & EnablementAmerican Express Sep 2024 - PresentNew York, Ny, Us -
Head Of Digital PerformanceSamsung Electronics Jan 2023 - Jul 2024Suwon-Si, Gyeonggi-Do, Kr -
Head Of Growth MarketingGetharley Sep 2022 - Jan 2023North Marylebone, England, Gb -
Head Of Performance MarketingGetharley Sep 2021 - Aug 2022North Marylebone, England, Gb -
Head Of Performance MarketingTrouva Aug 2020 - Dec 2021London, England, Gb -
Senior Performance Marketing ManagerTrouva Apr 2019 - Aug 2020London, England, Gb -
Performance Marketing ManagerTrouva Mar 2018 - Mar 2019London, England, Gb -
Senior Performance Marketing ExecutiveFarfetch Nov 2016 - Mar 2018London, London, GbCross channel role focuses on delivering sale, new customer acquisition and mobile app install using PPC, display and paid social- Monitor, analyse channel performance and produce reports on a weekly basis. - Hand-on planning and execution for PPC, Shopping and display activities.- Work with FMP to look after Farfetch Facebook prospecting, direct response and app install campaigns.- Active in testing and learning, to find better approach and test new ideas. - Work alongside data science team to build optimization and automation tool internally.- Work closely with our mobile product team for app tracking integration and deeplinking activation. -
Sem SpecialistOnefinestay Feb 2016 - Nov 2016London, London, Gb- Designed, implemented and managed the onefinestay ppc accounts on both Google and Bing - Built and tested tracking methodology to ensure data integrity. Regularly auditing account to scan for missed opportunity- Actively monitoring and managing marketing campaign budget against spend and performance. Measuring, and analysing past performance to identify optimisation opportunities to drive KPIs- Providing input in revamping the customer journey, website usability and overall online customer experience to drive better UX and conversion- Regular meetings with search engine partners to discuss opportunity and keep track of the latest technology and trend- Mentor junior team members and deliver appropriate training -
Apac Marketing AnalystForward3D Jan 2015 - Jan 2016London, London, Gb- Originated all-rounded digital marketing strategy from PPC, SEO, display to Social Media for client reaching out to the APAC markets; executed short-term and long-term international digital marketing strategies with tremendous results- Extensive knowledge on the SEM landscape in US, UK, China, Hong Kong, Taiwan, South Korea, Japan and Russia, on engines such as Google, Bing, Baidu, Haosou, Naver, Duam, Yahoo JP, Yandex etc.- Created PPC and Display campaign from scratch; monitored and produced weekly and monthly reporting to provide insight and analysis based on performance data; optimized strategies towards KPIs, and providing recommendations for new opportunities- Maintained strong communication relationship with major stake holders across the globe via email and regular status calls and meeting -
Marketing OfficerInternational Finance Centre Management Co., Ltd. May 2013 - Sep 2014Central, HkA diverse role that execute all levels of marketing initiatives such as PR, advertising, digital campaign, publication (Print and Online), event management and partnership marketing program to promote the shopping mall.Key Responsibilities: - Work with PR agency to plan and execute local and PRC PR activities and communication plan- Develop partnership activities and event with the luxury brands, bank and exhibition organizers - Liaise with creative agencies to develop campaign key visual and collateral designs - Project manager for the print and online version of in-house lifestyle magazine "ic magazine". Work closely with appointed publishing house for development of editorial direction, pagination, magazine ad sales, content development, photo shooting, video shooting and various tenant liaison work.- Plan, implement and execute social media strategies. Develop content strategy and mini campaigns for platforms such as Weibo, Facebook, twitter and instagram to acquire, engage & retain fans- Monitor the effectiveness and performance of campaigns as well as the activities/ campaigns of competitors- Handle and assist in in-mall exhibition and event applications; ensuring the events and exhibitions upheld the mall’s quality standard and regulations. - Responsible for handling & managing company website content update -
Business Development ExecutivePico International Mar 2012 - May 2013To assist in the function of marketing functions & PR support in various business nature ( i.e. exhibitions, events, interior design projects and multi-media projects)To update and capture marketing information & competitors' activities.To assist in coordinating and monitoring the sales progress of overseas office & local account servicing staff.
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Office AssistantKing & Wood Aug 2010 - Dec 2011Hong Kong, Hk
Ashley Chau Skills
Ashley Chau Education Details
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San José State UniversityBa - Finance -
Foothill CollegeLinguistics
Frequently Asked Questions about Ashley Chau
What company does Ashley Chau work for?
Ashley Chau works for American Express
What is Ashley Chau's role at the current company?
Ashley Chau's current role is Performance Marketing & eCommerce Expert.
What is Ashley Chau's email address?
Ashley Chau's email address is as****@****ail.com
What is Ashley Chau's direct phone number?
Ashley Chau's direct phone number is +4420351*****
What schools did Ashley Chau attend?
Ashley Chau attended San José State University, Foothill College.
What skills is Ashley Chau known for?
Ashley Chau has skills like Marketing, Digital Marketing, Business Development, Marketing Strategy, Social Media Marketing, Public Relations, Powerpoint, Research, Mandarin, Ppc, Competitive Analysis, Marketing Communications.
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