Ashley Chau Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Suwon-Si, Gyeonggi-Do, Kr

North Marylebone, England, Gb

North Marylebone, England, Gb

London, England, Gb

London, England, Gb

London, England, Gb

London, London, Gb

Cross channel role focuses on delivering sale, new customer acquisition and mobile app install using PPC, display and paid social- Monitor, analyse channel performance and produce reports on a weekly basis. - Hand-on planning and execution for PPC, Shopping and display activities.- Work with FMP to look after Farfetch Facebook prospecting, direct response and app install campaigns.- Active in testing and learning, to find better approach and test new ideas. - Work alongside data science team to build optimization and automation tool internally.- Work closely with our mobile product team for app tracking integration and deeplinking activation.

London, London, Gb

- Designed, implemented and managed the onefinestay ppc accounts on both Google and Bing - Built and tested tracking methodology to ensure data integrity. Regularly auditing account to scan for missed opportunity- Actively monitoring and managing marketing campaign budget against spend and performance. Measuring, and analysing past performance to identify optimisation opportunities to drive KPIs- Providing input in revamping the customer journey, website usability and overall online customer experience to drive better UX and conversion- Regular meetings with search engine partners to discuss opportunity and keep track of the latest technology and trend- Mentor junior team members and deliver appropriate training

London, London, Gb

- Originated all-rounded digital marketing strategy from PPC, SEO, display to Social Media for client reaching out to the APAC markets; executed short-term and long-term international digital marketing strategies with tremendous results- Extensive knowledge on the SEM landscape in US, UK, China, Hong Kong, Taiwan, South Korea, Japan and Russia, on engines such as Google, Bing, Baidu, Haosou, Naver, Duam, Yahoo JP, Yandex etc.- Created PPC and Display campaign from scratch; monitored and produced weekly and monthly reporting to provide insight and analysis based on performance data; optimized strategies towards KPIs, and providing recommendations for new opportunities- Maintained strong communication relationship with major stake holders across the globe via email and regular status calls and meeting

Central, Hk

A diverse role that execute all levels of marketing initiatives such as PR, advertising, digital campaign, publication (Print and Online), event management and partnership marketing program to promote the shopping mall.Key Responsibilities: - Work with PR agency to plan and execute local and PRC PR activities and communication plan- Develop partnership activities and event with the luxury brands, bank and exhibition organizers - Liaise with creative agencies to develop campaign key visual and collateral designs - Project manager for the print and online version of in-house lifestyle magazine "ic magazine". Work closely with appointed publishing house for development of editorial direction, pagination, magazine ad sales, content development, photo shooting, video shooting and various tenant liaison work.- Plan, implement and execute social media strategies. Develop content strategy and mini campaigns for platforms such as Weibo, Facebook, twitter and instagram to acquire, engage & retain fans- Monitor the effectiveness and performance of campaigns as well as the activities/ campaigns of competitors- Handle and assist in in-mall exhibition and event applications; ensuring the events and exhibitions upheld the mall’s quality standard and regulations. - Responsible for handling & managing company website content update

To assist in the function of marketing functions & PR support in various business nature ( i.e. exhibitions, events, interior design projects and multi-media projects)To update and capture marketing information & competitors' activities.To assist in coordinating and monitoring the sales progress of overseas office & local account servicing staff.

Hong Kong, Hk

Ba - Finance

Aa Degree, Linguistics