Project: Global B2B Linkedin Marketing ConsultingMission:• Developing an international B2B Marketing plan with specifically focusing on leveraging LinkedIn as a key channel.• Conceptualizing and creating the communication concept, engaging content, and visual assets for media communication.• Creating, managing, and optimizing LinkedIn marketing campaigns to increase brand visibility, engagement, and lead generation.• Implementing strategies to attract potential customers, gather valuable information, and nurture leads throughout the customer journey.• Monitoring and analyzing the effectiveness of marketing activities, tracking key performance indicators, and preparing regular reports to present insights and recommendations for improvement.

- Led the planning and execution of Go-to-market strategies for the Flagship product.- Created Integrated Marketing Communication new features internally and externally.- Developed sales collaterals and content to help customer-facing teams convert and retain prospects & customers (articles, videos, etc.).- Built a KPI tracking system and proposed solutions to automate the process.- Created a collection of intelligence on the competition.- Improved the in-app product onboarding process to build adoption.- Conducted customer interviews to gather feedback and gain useful insight to support sales and product teams.- Worked cross-functionally with different teams including Product, Content, Product Education and Partnerships.

Department: Business Marketing Center - MKT Division• Manage portfolio and developed short/long-term marketing plans for Card Users & Priority customers.• Designed and implemented integrated marketing & communication plans for Card Users & Priority customers via all channels (social media, EDM, SMS, PR, OOH, activation...)• Managed and monitored the performance of MKT campaigns/events/customer care programs on each channel, boosting the financial performance of each program.• Launched the Re-branding program for Priority Banking (M-First).• Support to design solutions for the customer in charge through market & customer research and existing customer analysis.• Developed strategic customer value proposition (CVP) & selling model for the new Mastercard Credit Card.• Managed Marketing budget for MKT activities.

Department: Segmentation Center – Retail Banking• Analyzed and created a winning solution package (account/lending/credit card…) for Business Owners and Priority customers.• Developed strategic business model and products to recruit Business owners of customers from Enterprise Banking to become customers of Retail Banking.• Delivered solution package and service model for Priority Banking.• Engaged with sales in all channels and organized internal contests/campaigns to boost sales.• Went site-checked monthly in order to push sales and continuously innovated the product.• Spent 3 months going to market, worked as a Sale of Retail Banking and Enterprise

Department: Branding - MKT Division• Managed integrated marketing & communication plan for the Re-branding program of the Bank, increasing the brand awareness from 65% to 75% in 2019.• Successfully launched new brand identity across all internal channels (branches/digital platform/system…).• Created internal branding communication and organized activities to implement the new brand identity over the headquarter and 300 branches nationwide.• Created corporate materials (clips & profile...)• Successfully applied and executed communication plans for international awards, including Best Bank 2018, Best User-Friendly Mobile Banking 2019.