Tan Chau Ming Email & Phone Number

Petaling Jaya, MY

Kuala Lumpur, Malaysia

• Work with partners to implement customer segmentation strategies, and tailor marketing efforts across partner’s different marketing channels to enhance the visibility and performance of bancassurance products.
• Promote repurchase behavior among existing customers through personalised communication and tailored remarketing campaigns.
• Provide insights on banca leads referral & conversion activities and work with sales teams to identify gaps & opportunities.
• Conduct regular performance evaluations of marketing campaigns, providing insights and adjusting strategies as needed to meet or exceed targets.
• Collaborate with data analytics teams to gather and interpret customer insights, contributing to data-driven decision-making processes.
• Organise PBB-AIA events, including the annual business kickoff & customer events.

Damansara Heights, Kuala Lumpur

• Oversee the development of campaigns and budgets for new product launches and existing products' sales
• Drive the development of communication materials to support various company's objectives, based on regulatory guidelines and in an integrated manner
• Lead the development of 360° Go-To-Market strategies for new products and campaign launches
• Work closely with product and training teams, and other relevant departments on development of product related training materials
• Lead the development of product propositions and collaterals to support new product launches and existing products' sales
• Plan and lead the development of customer campaigns to support distribution channels' sales and activities

Menara Allianz Sentral, Kuala Lumpur

• Lead and drive the development, management and execution of company-wide key product deliveries
• Plan, design & establish 360° Go-To-Market strategies for new products and campaign launches
• Support sales with relevant, effective delivery of value propositions via marketing materials and digital sales tools such as WhatsApp images, product videos, e-flyers and infographics
• Develop customer-centric product propositions and storyboard for new product launches/ product campaigns/ training slides
• Act as a gatekeeper/ product specialist on any topics and matters related to product marketing
• Align sales ideas and product pitch in customer facing product marketing materials such as social media posting, radio segment, advertorial, digital campaign materials, etc.

Kuala Lumpur, Malaysia

• Customer Segmentation & Channel Marketing
• Develop 360° go-to-market strategy for the marketing of new products and to expand the market for existing products for the mass market, emerging affluent and HNWI segment
• Formulate segment-oriented sales proposition and develop impactful sales tools / marketing collaterals customised for different channels (Agency / Bancassurance / SME) to facilitate sales force in their presentation to.
• Create storyboard / value proposition to support each marketing campaign
• Conduct post-mortem review for each marketing plan to identify areas of improvement and opportunityChannel Engagement and Customer Experience
• Conduct focus groups to gain a true understanding of target market customers’ needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product.

Petaling Jaya, Selangor

• Integrated Marketing Communications
• Develop marketing plans and strategies for the university
• Organise marketing campaigns and events for the university
• Coordinate with Sales for the implementation of sales campaigns and promotional materials
• Liaison between creative and media agencies
• Planning and execution of all ATL, BTL & digital advertising

Kuala Lumpur, Malaysia

• Branding & Digital Marketing
• To assist Brand Manager in special branding projects / product campaigns
• To manage ATL advertising which includes press, advertorial, radio, OOH and other BTL collaterals
• To prepare budget / project paper
• To liaise with creative agencies on development of ATL and BTL materials, and liaise with media agency for planning and budgeting of all media bookings
• To advice internal and external stakeholders and constantly on the lookout for compliance on usage of the company's corporate identity to ensure the correct corporate image is projected

Seri Kembangan, Selangor

• Event Management
• Organise, coordinate, and manage events involving a huge number of guests which include VIPs such as Ministers from various ministries and CEOs of various organisations
• Liaison between clients and various suppliers leading up to the event, ensuring client and event requirements are met
• Logistics – to meet and greet VIPs and entourage at the airport, and to assist on meals, lodging, transportation, etc.
• Provide administration on all documentation and assist in managing the workflow and timely completion of projects
• Perform ad-hoc tasks or projects as assigned

Bachelor Of Business, Dual Major In Marketing & Finance

South Australian Matriculation - Specialist Maths, Physics & It

English as Second Language Studies, Mathematical Studies, Specialist Mathematics, Physics, Information Technology

Sijil Pelajaran Malaysia (Spm) - Science Stream, Accounting & Chinese

Elite class 5S2 - Science stream with Accounting and Chinese PMR straight 8A's student