Tan Chau Ming Email & Phone Number

Petaling Jaya, My

Kuala Lumpur, Malaysia

• Work with partners to implement customer segmentation strategies, and tailor marketing efforts across partner’s different marketing channels to enhance the visibility and performance of bancassurance products.• Promote repurchase behavior among existing customers through personalised communication and tailored remarketing campaigns.• Provide insights on banca leads referral & conversion activities and work with sales teams to identify gaps & opportunities.• Conduct regular performance evaluations of marketing campaigns, providing insights and adjusting strategies as needed to meet or exceed targets.• Collaborate with data analytics teams to gather and interpret customer insights, contributing to data-driven decision-making processes.• Organise PBB-AIA events, including the annual business kickoff & customer events.• Manage the digital insurance platform, including working with bank partner to drive traffic to the platform, tailor marketing communication & ultimately drive sales conversion.• Manage the marketing budget and resources and ensure that the marketing objectives and goals are met.• Stay abreast of industry trends, regulatory changes, and emerging technologies to ensure the bancassurance marketing strategy remains innovative and compliant.

Damansara Heights, Kuala Lumpur

• Oversee the development of campaigns and budgets for new product launches and existing products' sales• Drive the development of communication materials to support various company's objectives, based on regulatory guidelines and in an integrated manner• Lead the development of 360° Go-To-Market strategies for new products and campaign launches• Work closely with product and training teams, and other relevant departments on development of product related training materials• Lead the development of product propositions and collaterals to support new product launches and existing products' sales• Plan and lead the development of customer campaigns to support distribution channels' sales and activities• Work closely with Product Development team to develop and launch competitive products• Plan and drive digital marketing activities and leads generation program which includes performance marketing, funnel management process for segment acquisition• Lead the development and implementation of cross and up-selling product campaigns to existing customers• Drive market intelligence and to conduct focus group with agents and customers for insights• Drive and support customer communication in various media on product related matters• Support distribution partners on various product related issues• Drive sales and management of the online insurance platform

Menara Allianz Sentral, Kuala Lumpur

• Lead and drive the development, management and execution of company-wide key product deliveries• Plan, design & establish 360° Go-To-Market strategies for new products and campaign launches• Support sales with relevant, effective delivery of value propositions via marketing materials and digital sales tools such as WhatsApp images, product videos, e-flyers and infographics• Develop customer-centric product propositions and storyboard for new product launches/ product campaigns/ training slides• Act as a gatekeeper/ product specialist on any topics and matters related to product marketing• Align sales ideas and product pitch in customer facing product marketing materials such as social media posting, radio segment, advertorial, digital campaign materials, etc.• Support the internal ideation process with respect to product development and customer-centred initiatives, in line with overall marketing, business and company’s objectives• Plan, design and drive brand mobilisation to engage customers, staff and agents via strategic event/ experiential marketing• Responsible in planning, developing and executing of marketing plans for product campaigns and work with multiple stakeholders to ensure objectives are met• Oversee product marketing and sales initiatives and ensure consistent corporate identity and brand essence• Lead, design and drive end-to-end marketing project management i.e. scope out project requirements, develop a detailed project plan, monitor & report progress and expenditure• Contribute strategic product marketing insights for improved customer experience & engagement• Contribute insights from market and product research and support product propositions vetting via focus groups or other research methods as appropriate

Kuala Lumpur, Malaysia

Customer Segmentation & Channel Marketing• Develop 360° go-to-market strategy for the marketing of new products and to expand the market for existing products for the mass market, emerging affluent and HNWI segment• Formulate segment-oriented sales proposition and develop impactful sales tools / marketing collaterals customised for different channels (Agency / Bancassurance / SME) to facilitate sales force in their presentation to customers• Create storyboard / value proposition to support each marketing campaign• Conduct post-mortem review for each marketing plan to identify areas of improvement and opportunityChannel Engagement and Customer Experience• Conduct focus groups to gain a true understanding of target market customers’ needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product offerings to target customers, and to improve customer experience• Engaging and strengthen relationship with existing and potential customersProject Management• Partner with various internal and external partners to ensure all deliverables on the project critical path are achieved within the timeline constraints and the projects are launched on-time and on budget• Maintain positive working relationships with internal & external partners, through proactive communication, effective negotiations, and on-going coordination

Petaling Jaya, Selangor

Integrated Marketing Communications• Develop marketing plans and strategies for the university• Organise marketing campaigns and events for the university• Coordinate with Sales for the implementation of sales campaigns and promotional materials• Liaison between creative and media agencies• Planning and execution of all ATL, BTL & digital advertising• Plan, manage and track media plans, budgets and expenditureEvent Marketing• Promote key sales events to achieve top of mind recall and drive enquiries• Develop and implement 360° promotional activities to create awareness on sales events through liaising with agencies and other marketing functions including Brand, Digital and Communications• Develop effective tracking system to measure effectiveness of marketing channels for event promotionCampaign Management & Analytics• Identify sources of leads and develop marketing campaigns targeted to reach out to these sources • Strategise and develop database marketing to effectively promote Taylor’s programmes to the relevant target audience

Kuala Lumpur, Malaysia

Branding & Digital Marketing• To assist Brand Manager in special branding projects / product campaigns• To manage ATL advertising which includes press, advertorial, radio, OOH and other BTL collaterals• To prepare budget / project paper• To liaise with creative agencies on development of ATL and BTL materials, and liaise with media agency for planning and budgeting of all media bookings• To advice internal and external stakeholders and constantly on the lookout for compliance on usage of the company's corporate identity to ensure the correct corporate image is projected• To safeguard Company’s branding and responsible for all advertising activities• Managing social media platforms for the brand• Responding to Facebook enquiries and complaints• Responsible for daily posting, updating and weekly monitoring of social media platforms• To execute and implement posting and reporting for business partners’ events and digital campaignsCorporate Communications• To build relationships with media by organising media visits to achieve objectives of publishing articles• To organise press conference and media briefing• To handle publicity for business partners’ events • Media monitoring and keep abreast of the latest industry’s development and updates• To contribute articles in internal newsletters• To organise corporate festive and anniversary celebration events• To process Chinese translation & proof reading of brochures, annual reports, speeches, media releases, articles and other publications for internal stakeholdersSponsorships & Corporate Social Responsibility (CSR)• Review, evaluate and respond to sponsorship requests• To propose and manage sponsorship projects• To organise ChildrenCare activities and also fund-raising activities for ChildrenCare fund • To oversee the fund management of ChildrenCare• To organise blood donation drives to benefit the National Blood Bank of Malaysia• To organise and champion Go Green initiatives for the Company

Seri Kembangan, Selangor

Event Management• Organise, coordinate, and manage events involving a huge number of guests which include VIPs such as Ministers from various ministries and CEOs of various organisations• Liaison between clients and various suppliers leading up to the event, ensuring client and event requirements are met• Logistics – to meet and greet VIPs and entourage at the airport, and to assist on meals, lodging, transportation, etc.• Provide administration on all documentation and assist in managing the workflow and timely completion of projects• Perform ad-hoc tasks or projects as assigned• Responsible for organising flagship events such as the World Chinese Book Fair, and READ MalaysiaEvent Marketing• Advertising & Promotion – to liaise with various media owners on media bookings such as Press, TV & Radio• Prepare sponsorship proposals, presentation, budgets, costing and reports• Ensure accurate & up-to-date information on all digital platformsEvent Sales• Achieve event sales targets• Execute regular sales and marketing activities, including cold calls to pre-qualify potential clients

Bachelor Of Business, Dual Major In Marketing & Finance

South Australian Matriculation - Specialist Maths, Physics & It

English as Second Language Studies, Mathematical Studies, Specialist Mathematics, Physics, Information Technology

Sijil Pelajaran Malaysia (Spm) - Science Stream, Accounting & Chinese

Elite class 5S2 - Science stream with Accounting and Chinese PMR straight 8A's student