Chia-Hsuan (Chava) Chou Email & Phone Number

Minneapolis, Minnesota, United States

• Client: Local Government
• Built Neo4j database to provide flexible data ingestion and optimized queries that accelerate project lead time by 35%
• Identified potential applicants of social welfare programs across 300 tracts, and optimized resource allocation to increase market penetration with census and GIS data, and visualized results using Python, R, and Tableau

Minneapolis, Minnesota, United States

• Client: Leading Hospitality and Entertainment Business
• Analyzed marketed coupon offer and customer behavioral data across 3 years using SQL, Python and Tableau to resolve 9% decreasing headcount problem, and proposed solutions that can potentially increase revenue by $3M
• Performed sentiment analysis on Google review and provided insight for long-term customer experience improvement to drive 16% ROI

Greater Minneapolis-St. Paul Area

• Client: Mall of America
• Identified call patterns including time, traffic, and location using MS Excel and R to help clients improve personnel allocation through 40K+ unexplored call data spanning over 3 years
• Visualized patterns with Tableau to accelerate human resource allocation processes in the next 2 weeks

• Wrote 4 business strategic transformation cases for students from C-suite level with financial and macro-economic analysis spanning 10+ years
• Developed training materials and courses for business strategic transformation
• Conducted industry & competitive analysis through desktop research using Bloomberg and public databases
• Automated financial data collecting process with Python resulting in a 20% reduction of redundant administrative works

• Improved translation consistency by 30% by building gaming term databases using computer-assisted translation tools
• Managed 3 full games translation projects and reviewed 1000+ marketing/customer service materials using Jira for European, American and Japanese gaming market leaders

• Designed and executed 30+ customized market research solutions for pharmaceutical giants to provide insights for business problems including market entry, pricing analysis, customer journey, sales tracking, brand value.
• Led and coordinated multinational analytics projects across APAC countries to provide localized marketing plans, which increased overall product awareness by over 30%
• Conducted 100+ qualitative interview with… Show more
• Conducted 100+ qualitative interview with healthcare professionals, government officials and customers to generate in-depth insights aside from the quantitative analysis
• Proposed strategic marketing plans that increased client’s new asthma treatment usage by 10% in 6 months through analyzing qualitative, quantitative survey and syndicated data with SPSS, Excel and visualizing findings.

Taipei

• Provided industry and competitive analysis on latest market landscape. Research topics: Asian e-Commerce/ O2O Logistics/ Gaming Industry/ Online Education / Men’s Skincare Competitor Analysis/ Robotic Finance
• Managed digital channels, including Facebook and website and monitored marketing performance
• Compiled monthly newsletter for potential investors on portfolio companies’ accomplishments and market trends

Taipei

• Wrote lifestyle related articles, with the highest pageview of over 380K
• Edited and uploaded articles on to backend platform

Taipei

• Led marketing communication on Tumblr and got over 15% turn out rate
• Recruited UK market potential customers for the global marketing campaign
• Designed marketing posts on Facebook, Instagram, and emails

Taipei

• Organized brand video filming team and wrote film script. The video is used in global exhibition and attracted customers from China and India

Master Of Science - Ms, Business Analytics

Bachelor'S Degree, International Business / Chinese-English Translation Program, 4.0/4.3

Activities and Societies: Girl volleyball team