Chava Coleman Perry Email & Phone Number

Irvine, California, Us

Los Angeles, California, Us

Leading consumer health company with a history of making high quality, homeopathic products to help people live healthier lives. Personally responsible for a $20MM account portfolio including Kroger, Safeway/Albertsons, Rite Aid, Wakefern, Harris Teeter, Whole Foods Market (WFM), Vitamin Shoppe, Natural Grocers, NCG, INFRA, UNFI, KeHE and Threshold.• Grew assigned FDM business by 40% from 2018 – 2022.• Responsible for all aspects of managing & motivating a national sales team (14 direct reports) including hiring & terminating, training, setting goals and conducting performance reviews.• Oversaw sales team restructure, transitioning from a direct sales team to a national broker network: identified, interviewed, hired and managed Presence Marketing.• Maintained marketing & promotions budget equal to 5% of retail sales while exceeding activity metrics & goals by 25% for FY 2022.• Achieved 74% account growth with Sprouts from 2017 to 2022 by introducing 20+ new items and increasing distribution on existing skus.• Grew distribution with Kroger from 500 to 1200+ stores on a top-selling sku, resulting in a 43% increase in sales.• Identified opportunity and opened TJ Maxx and Burlington Store accounts, selling surplus and discontinuing products, generating $200K in new revenue.• Designed an independent pharmacy initiative – outside sales reps calling on pharmacies, a monthly focus email to pharmacy teams, new item initiatives and integration of Hyland products into planograms – generating 25% revenue growth and 22% increase in unit sales.• Developed & implemented sales KPI’s and bonus incentive programs, generating 25% sales growth.• Managed large sku rationalization projects, creating retailer information cards to detail product transitions and changes for all retailers.• Collaborated on development of a CRM program which resulted in 15% increase in orders, 25% increase in new item placements and 20% more stores contacted by company representatives.

Los Angeles, California, Us

Los Angeles, California, Us

Norway, Ia, Us

Cooperatively owned wholesaler of natural & organic products sold under the Frontier Co-op, Simply Organic and Aura Cacia brands.Spearheaded and facilitated new business development and account management for a natural channel sales portfolio ($2MM Frontier/Simply Organic and $2MM Aura Cacia) including Sprouts, WFM, Lassen’s and Natural Grocers by Vitamin Cottage (NGVC).• Increased sales $1MM+, generating 500+ new points of distribution in the natural channel.• Facilitated new product launch for 10+ essential oil, bubble bath & bath salt skus into Sprouts (40% new growth) and Henry’s (25% new growth).• Generated 35% new growth with Sprouts through launch of 24 spice packet skus, as well as 35% new growth at Southern Pacific WFM.• Identified, interviewed, hired and onboarded a team of best-in-class regional brokers in Southern CA and AZ.

Providence, Ri, Us

Largest publicly traded wholesale distributor of health and specialty food in the US and Canada.Oversaw 1,000 natural & conventional retail accounts throughout territory, assisting new and existing store owners with product selection and planogram development for full UNFI product/private label portfolio. Cultivated and maintained relationships with brand representatives for companies distributed by UNFI and its competitors. • Opened 100+ new accounts, achieving 39% growth in territory during tenure.• Collaborated with store management and local area brokers to plan set help for new & existing Pharmaca, WFM and NGVC stores in CO including planogram design for all store categories, scheduling broker support and monitoring orders & deliveries.• Received multiple awards including Top Independent Dollar Sales by Territory, Annual Medal of Valor (Denver Division), 3rd place for sales placement of UNFI branded products (Denver Division) and led the UNFI Western Region Sales Team in product pallet sales.

Stamford, Ct, Us

Provider of marketing, branding and market research data analysis services intended to create private brands and deliver experiential consumer marketing, in-store facilities and global retail strategies.Sold in private label body care and grocery (cereal) items to King Soopers’s category management team in Denver, CO. Analyzed sales reports, sourced private label manufacturers and planned planogram placement for products.• Grew business by 20% in health & beauty and cereal categories.• Worked cross-functionally with private label manufacturer (Topco) to ensure customer expectations were met.• Managed and coached territory sales team consisting of 3 sales representatives.

Bachelor Of Science, Marketing

Mba, Business Administration And Management, General