Arturo Chavez Email & Phone Number

Windermere, FL, US

Windermere, Florida, US

Dubai, AE

Berwick, PA, US

Irving, TX, US

Coppell, Texas, US

• Manage Snacks and Confectionary brands including Barcel (Takis), Ricolino (Chocolates and Candies), Dulces Vero (Candies and Lollipops), Gaby Cookies, Sanissimo (Tostadas, Chips and Salty Snacks) with $200 million in.
• Optimization on packaging/corrugated size, resulting in 8.3% more products per truck and increasing profitability by 0.8pp
• Launch of Takis Facebook page becoming the number 1 Facebook page for Grupo Bimbo worldwide in less than 5 Months with more than 2M fans. More Fans than Cheetos (Fritolay) page
• Introduction of one of the most successful New products in Barcel USA History: Churrito Fuego ($8.0M in Revenue).
• Launch of an In & Out Item (Takis Xtra Hot), finished the 3 month sales goals in only one ($1.9M in Revenue)
• Sponsor a DJ Concert at Madison Square Garden in NY

São Paulo, SP, BR

• Responsible for Pan Dulce Bimbo (sweet baked goods), the biggest segment for Grupo Bimbo in Mexico, with annual net revenue of $650MM USD and $31MM in Marketing Budget.
• Lead of a staff of 8 marketing professionals.
• Develop an annual marketing plan and mass media.
• Developed a business plan to change sales trend, resulting in a 1% above plan
• 3 months multi-promotional activities with our own License (Olocoons), resulting in a Sales record in January 2010
• World Cup project resulting in a Sales Record for 2 of our Top 3 items: Donas Azucaradas (Sugared Donuts), and Mantecadas (Muffins).

Horsham, Pennsylvania, US

• Managed brands such as Oroweat, Mrs Baird’s, Bimbo, Marinela, Tia Rosa, Francisco, Thomas, Entenmann’s, Boboli, Cinnabon and others.
• Contributed strongly to average yearly sales increases of 10% for the past four years, with 2006 being the highest net sales increase in BBU’s history – despite competing in flat to declining categories. Profitability.
• Introduction of innovative new products – over 250 SKU’s since -1999; key successes have included Oroweat Double Fiber, Whole Grain & Oat (cholesterol lowering bread), Whole Grain & Flax (with Omega 3’s), Mrs Baird’s.
• Developed new advertising for most brands; Oroweat and Mrs Baird’s TV spots scored extremely well in market research copy/recall testing, beating norms by over 30% for purchase intent, likeability, persuasion, etc.
• Focused more efforts in-store, with big “event” type promotions – “Healthy People, Healthy Planet”, “Road to Beijing” (Olympics), “Life Perfected”, “Great Grocery Giveaway”, “Queen of the Road”, etc. with sales up 20.
• Created multiple value-driving partnerships including the Texas Food Banks, BIG 12, and FC Dallas (MLS Soccer), growing the brand and penetrating new generations and Hispanic market consumer segments.

• Responsible for Skandia, Lara, Tia Rosa and Marinela Brands.
• Responsible for a team of 3 Brand Managers, $300MM volume [$US] and 15MM Marketing budget
• Launched the Skandia (high end cookies) brand achieving $20MM incremental volume for the company

• Responsible for Skandia, Lara, Tia Rosa and Marinela Brands.
• Responsible for a team of 3 Brand Managers, $300MM volume [$US] and 15MM Marketing budget
• Launched the Skandia (high end cookies) brand achieving $20MM incremental volume for the company

Pawtucket, RI, US

• Responsible of Skill and Strategy, puzzle and travel lines
• $100MM volume focused on 4 to 18 years old consumers

São Paulo, SP, BR

• Responsible for Tia Rosa Brand.
• Directed TV and outdoor advertising development, with major creative shift

Bachelor'S Degree, Marketing

Marketing