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Going to the beach, drinking gluten-free beer, devouring good reads, being the fun summer mom, and looking inward to return with the best outward version of myself

+ Manage digital (website), podcast, webinar content, SEO, social media, and content marketing (ebooks, guides, blog articles, kits, reports, etc)+ Leverage AI to scale content operations and reimagine what's possible+ Average 40% email open rate on customer and prospect newsletters+ Average 30.37% conversion rate on content landing pages (ebooks/guides/kits)+ Created tagline for "Stop venting. Start eventing." brand campaign+ Awarded one of three BizzaChamp awards in April 2024. (Bizzachamps are Bizzabo employees who fellow employees nominate for their team contributions.)Peer feedback: "It's so great to find someone who's not only great at their job but also makes the workplace feel like a community. Collaborating with her is just awesome – it’s work, sure, but it feels like a fun puzzle we’re solving together."Manager feedback: "I'm proud of Chaviva's constant willingness to receive and reflect on feedback. ... I continue to be extremely grateful to work with Chaviva. She is constantly pushing the bar higher. ... Chaviva is the uncontested leader of her domain. ... She has proven that she operates at the highest levels, consistently."

Bizzabo was named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms, citing our thought leadership (particularly the State of in-person B2B conferences report from July 2023 and our podcast) as a key differentiator.

◾️Lead, coach, and grow the content team, including writers, editors, and support staff, to drive brand awareness, revenue, and lead generation◾️Work cross-functionally with revenue, customer, and product marketing teams, as well as the digital team, to plan and execute a fully baked content marketing strategy for every stage of the buyer’s journey◾️Responsible for end-to-end strategy and production of the Bizzabo blog, including creating briefs for in-house and external writers, collaborating with design, editing, and more◾️Develop and own a multi-format content strategy and editorial calendar, leveraging blog posts, ebooks, white papers, case studies, guides, infographics, emails, podcasts, videos, and more◾️Track and synthesize key data, including blog, SEO, and content traffic, to understand content’s impact on revenue and site traffic◾️Create and manage copywriting templates, style guides, and standards for copywriting and copyediting excellenceNotable moment: After three months on the job, I stepped in and took over all of the Director of Content Marketing’s responsibilities on top of my own after she decided to leave the company. Later, I took over the responsibilities of the Director of Digital as well.

▪️ Write B2B website copy, e-books, PPC ad copy, landing pages, lead nurturing email campaigns, blog articles, sales documents, and more▪️ Create and manage copywriting templates, style guides, and standards for copywriting and copyediting excellence▪️ Create key brand guidance, including ideal customer profiles, buyer personas, brand voice, and brand messaging from the ground up▪️ Collaborate with marketing teams across verticals to strategize content for ABM and lead nurture campaigns▪️ Coach, mentor, and hire in-house and freelance content writers and copyeditors to ensure consistent, high-quality performance and content deliverables, while also providing training and professional development opportunitiesNotable Moment: Within two weeks of rewriting all web copy for a fitness club and member management solution, homepage conversions went from 2% to 6%.

▪️ Copyedit, complete editorial reviews, and QA written work to ensure high-quality, error-free content deliverables▪️ Manage content deliverables for multiple client accounts, including content for reclamation, reputation management, key placements, and SEO▪️ Collaborate and work closely with account teams to ensure client success▪️ Assist in the hiring process and coach/mentor content specialists to ensure consistent,high-quality performance and content deliverables, while also providing trainingopportunities▪️ Create and manage copywriting templates, style guides, editorial calendars, andstandards for copywriting and copyediting excellence

▪️ Create and roll out fully baked content strategy and enhancement initiatives▪️ Hire and manage full-time and freelance writers and editors▪️ QA and train writers and editors across 40+ B2B and B2C clients▪️ Create and manage brand voice requirements and expectations▪️ Create buyer persona-driven brand messaging for key campaign initiatives▪️ Write B2B and B2C content, including e-books, case studies, ad copy, landing pages, web copy, lead nurturing campaigns, social media posts, bylines, and more

▪️ Create and curate content related to the world of coffee to engage long-term and potential fans and customers on social media for Two Rivers Coffee's Brooklyn Bean Roastery brand▪️ Suggest and implement social campaigns and giveaways, create graphics for social posts, and handle customer service inquiries

▪️ Create all content — from concept through editing and publishing — including marketing materials; social media posts; blog content; web copy; help desk scripts; FAQs; and product/box copy▪️ Outreach to key influencers, brand partners, and bloggers▪️ Manage and develop of all digital properties (e.g., website, social profiles)▪️ Create all Facebook and Google ads — from concept through writing and design▪️ Manage all customer service interactions across social media and Zendesk▪️ Manage all accounts and communications with third-party agencies and partnersresponsible for SEO and paid ads

Create captivating, intriguing, and thought-provoking content on topics related to Judaism

▪️ Social media policy creation, community management, social media management, and related responsibilities▪️ Content writing, copywriting, website copywriting, editorial planning▪️ Brand management, including messaging, persona work, brand messaging, and more▪️ Email marketing, including lead nurture campaigns and conversion paths

▪️ Create and maintain social media presence for CAJE and its sub-projects/agencies Melton, Hebrew High (Denver & Boulder), Israel Study Tour, and Early Childhood Education▪️ Train staff in basics of social media on levels of what everyone must know, might need to know, and don't need to know (necessarily)▪️ Create graphics, including digital and print imagery, print brochures, signs, and other promotional material▪️ Take photos and video and editing them for distribution

Build an interactive presence for the brand on Twitter, Facebook, and Pinterest

▪️ Develop new and innovative ways to build lists of followers on both Twitter and Facebook for three major clients, including a hummus company and a purveyor of cribs.▪️ Complete blog redesigns and write blog articles

▪️ Developing, initiate, and maintain a social media strategy for three Jewish schools: Golda Och Academy (a Solomon Schechter School); Joseph Kushner Hebrew Academy; and Hebrew Academy of Morris County.▪️ Develop a Social Media Policy for JKHA/RKYHS.

▪️ Train 50 employees in Twitter, Facebook, and Blogger▪️ Develop a social media policy

▪️ Archive and inventoriy hundreds of items in a 36-page document for the Berman Institute-North American Jewish Data Bank (NAJDB)▪️ Inventory approximately 18 boxes and bags of books donated to the Judaic studies office by the synagogue of recently deceased rabbi▪️ Provide review sessions and grading of exams for an introductory course on Jewish Civilization for Professor Stuart Miller. Also graded exams for junior-level, interdisciplinary course on the Bible▪️ Edit book chapters and other documents for Sociology Professor Arnold Dashefsky

▪️ Edit commentaries on Torah portions for a book and supervise on editing style

▪️ Provide clerical, logistical, and administrative support for Nobel-prize winning professor, including managing travel, meetings, communication, small conferences, and personal, as well as work, calendars▪️ Act as liaison to other departments and outside agencies, evaluated and solved problems, and organized, planned, and scheduled workshops and seminars. Edited relevant presentations and documents

As a full-time employee, I worked for a Nobel-prize winning economist under grant funds until I was hired officially by the University of Chicago for the same position.