Marketing • Sought out new content creator (Free Fire) that could potentially grow big in the future • Managed content creator under Garena contract and allocated budget used on them monthly• Approved content creator’s work• Filled monthly marketing spending report for seniorWeb Event Coordinator (Global and local)• Created promotional strategies and timeline for global scale event (Halloween/Christmas/New Year/Big Event)• Scheduled social media post and gathered feedback from user to report back to developer team• Liaised with Graphic, QA and IT team about local web event detail according to Project Manager had brief and executed until launch date of the eventeSports Team• Created promotional strategies and overall timeline plan to promote eSports event on both social and in-game media• Briefed and coordinated with Graphic team and QA team regarding eSports promotional banners detail• Managed eSports player and eSports team and made sure they were on a good term with Free Fire

Competitors Monitoring• Actively kept up with defined competitors’ movement daily.• Informed senior regarding new competitors’ campaign.• Updated the weekly competitors’ review to the team.Competitors AnalysisAnalyzed reasons led to competitors’ media selection and key visual.• Facebook Post: Looked into the demographic that actively engaging on the post. What time they usually posted / the frequency of posting / which kind of content led to high engagement / the objective of the visual or influencer.• TV Rating: Used tool ‘Arianna’ to see the number of rating they generated with their TVC. Which channels being used and brought them the most rating.