Senior Account Manager
Current• Developing Brand brickwork: Brand Creation, Standardization, Strategy, Consultancy and Brand Lifecycle Management• Drive end-to-end marketing projects, including planning, creative development, execution, budget management, measurement and optimization of projects with associated brands• Prepare annual communications plan for client based on market research, latest trends and desired outputs• Brand planning and execution, including goal setting, problem/opportunity analysis, competition mapping and implementing all ATL/BTL communication, as per the strategic plan for the brand• Enhancing brand visibility and strengthening brand positioning along with developing strategy, maintaining consistency in communication• Responsible for maintaining a rolling 12-month marketing calendar for all marketing-led plans and ensuring its execution through agency management and coordination with third party vendors to develop communication in terms of advertisements, promotions etc.• Successfully implementing marketing campaigns across online and offline media• Planning and managing the digital marketing strategies and tactical execution plans across all online channels. The portfolio includes SEO, SEM, Mobile, Social Media Strategies and Budgets etc.• Coordinating with sales, product, advertising, research and development, and finance teams of clients, to understand the needs of business and internal customers • Identify new marketing grounds for the promotion of the client's brand and products
