Hayley Chaytor Email & Phone Number

Manchester, England, Gb

Wilmslow, England, United Kingdom

- Brand strategy; creating plans that encompass long term objectives to create successful, market leading brands- Driving brand awareness and engagement through the category for commercial growth- Creating new and exciting brands along with nurturing current established brands- Delivering marketing campaigns through digital advertising, PR and social media, understanding the best way to reach target audiences- Create and shape brand positioning and marketing strategy with consumer and shopper insights at the heart- Creative thinking; pushing boundaries, thinking outside the box- Full NPD pipeline from cradle to grave; opportunity scoping, competitor analysis and creation of product architecture to launch commercialisation and marketing- Management of external agencies including press, creative and research to drive success

Wilmslow, Cheshire

- Leading the long-term strategy as well as key reporting, creating brand equity, awareness and delivering growth across all brands- Responsible for the brand and marketing mix working across business functions to continuously optimise growth- Monitoring competitor activity and maintaining strong positioning - Researching market and consumer needs/trends and responding with effective solution- Planning and implementation of PR strategy to increase brand exposure- Managing licensed brands alongside own brands & creating identity, identifying key markets & positioning- Working with national retailers, grocers, department stores and ecommerce channels to improve conversion and increase sales for FMCG- NPD pipeline, creation of range architecture, packaging styles and on pack communication- Management of budgets, analysing spend and ROI

Preston, United Kingdom

- Promote the company brand and identity via B2B and B2C audiences- Run effective PR campaigns and liaise with press to gain coverage and exposure- Management and execution of effective social media campaigns - Creation of regular and ad-hoc email marketing using Mail Chimp- Planning and co-ordinating product launches using the Product Life Cycle- Copy writing and creating promotional content for both online and printed collateral- Developing marketing plans and strategies- Monitoring competitor activity- Day-to-day management of the Marketing Department

- Responsible for day-to-day management of the marketing department- Management of the annual marketing budget- Preparation and submission of press releases- Development and maintenance of company website- Arrangement and attendance of trade exhibitions- Planning and implementation of advertising campaigns- Design and copywriting of printed literature- Management of social networking sites- Management of one telemarketer and one marketing assistant

- Project management and execution of employee survey- Data management- Deliver successful internal communications strategy- Content manage company intranet- Launching internal campaigns across the business and at multiple sites- Development of the Daisy brand internally- Working closley with senior management- Editior of employee magazine- Holistic understanding of products/services in Daisy's portfolio

- Implement marketing strategy for the group- Organise corporate events- Co-ordiante internal communications- Manage the production of printed literature- Content manage three websites and four intranets- Filming, editing and directing of corporate videos- Develop corporate brand internally and externally- Copywriting for online and print

Leadership & Management Diploma Level 5, Business/Corporate Communications

Cim Diploma In Marketing, Marketing

Bachelor'S Degree, Media & Cultural Studies

A-Levels, English, Media & Film