Product and Solutions Marketing

• Lead global product marketing strategy and execution for Jabil's intelligent digital supply chain solutions (IDSC).• Define and execute solution messaging, positioning and go to market strategies for supply chain portfolio including managed services, software platform and applications.

• Responsible for product and solution definition, marketing strategy and GTM, value proposition, messaging/positioning and target audience definition to enable global sales enablement, communications, social media, and account-based marketing and demand generation campaigns for CSC’s $3B Global Infrastructure Services portfolio.• Launched CSC’s ‘as a Service’ offerings and go-to-market with Storage as a Service (STaaS), Infrastructure as a Service (IaaS), across all global regions.• Developed global messaging/positioning and go-to-market for CSC’s Infrastructure as a Service, Cloud Services and Software Defined Storage/Datacenter solutions.

Lead team responsible for offer development, marketing and execution of EMC Global Services portfolio across the services and solutions lifecycle:• Consulting/Professional Services / Education Services / Managed Services / Customer Support• Global execution and implementation of service offerings for Cloud, Virtualization, Big Data, Storage, Backup and Recovery and Applications (Microsoft, Oracle, SAP)• Messaging and positioning frameworks for EMC global field and partner community• Sales tool development for EMC GTM teams (Services, Sales, Presales, Partners)• Global services/solutions launches• AR/PR, integration with EMC Global Marketing Campaigns/Programs, and content/messaging development for global events such as EMC World, VMworld• VMware alliance lead for Global Services Marketing to enable GTM teams in areas such as Cloud Infrastructure, VDI, ITaaS and Business Critical Applications• Global portfolio governance and management lead to rationalize service offerings and identify gaps/opportunities for overall services/solutions portfolio

Newbury Networks, (now Juniper Networks) enables enterprises to locate, manage and secure mobile assets over wireless LANs (WLANs). Newbury's solutions provide accurate and precise real-time location tracking through its best-in-class location-based systems and applications. Newbury's solutions have won numerous awards and accolades including Network World's Best of the New Data Center and Best of Tests™.Today, Newbury's solutions are powering mission-critical applications and business processes at many enterprise-class organizations and institutions across a wide range of industries including healthcare, education, financial services and government.

Directed and managed implementation of NetMorf’s global marketing initiatives – product marketing, corporate communications, marketing programs andbusiness alliance/partnership functions.Created and directed NetMorf’s corporate identity and brand awareness campaigns from inception to delivery. Instrumental in setting direction for corporate and product positioning, key business partnerships/alliances and target markets as company’s fourth employee.Raised NetMorf’s visibility as the mobile application middleware platform leader by achieving several industry awards and accolades such as the Crossroads A-List Award for Best Mobile Platform, PC Magazine’s Top 100 Internet Infrastructure Companies, and a showcase presenter at DEMOmobile 2000.

Responsible for direction and implementation of Segue’s global marketing functions including media, investor and analyst relations, advertising, demand generation, events and corporate Internet initiatives. Directed Segue’s corporate and solutions repositioning as an e-business company in 1998. Directed and managed market introductions and related marketing programs forSilk and LiveQuality – Segue’s e-business testing solution offerings.Developed content for and directed e-business reliability conferences and other high profile corporate events that boosted Segue’s awareness and brand with leading enterprises, systems integrators and strategic partners.

Responsible for development and ongoing marketing execution of CenterLine’s application development environments including all aspects of demand generation and field marketing programs. Developed company-wide lead tracking and metrics, reporting and qualification procedures, and implemented telemarketing function. Recruited and staffed telemarketing representatives to support sales channels.

Responsible for development and execution of product planning, pricing and marketing strategies for the Bridge product line, a suite of software development tools for Windows and OS/2. Increased sales leads by 30% and revenue by 50% in one year. Broadened sales channels to include dealers, VARs and distributors. Worked with sales and engineering to implement several OEM and third-party relationships for both domestic and global channels.