Christine Marie (Chaz) Domingo Email & Phone Number

Melbourne, Victoria, Australia

• Leading Retail Group (Australia)
• Spearheading discovery and prioritization of automation opportunities and solutions within contact center management and operations across 5 lines of business
• Developed alternative commercial pricing models for a key product offeringMajor Facilities Management Service Provider (Australia)
• Developed a governance framework and documentation for asset data standards including process taxonomy and mapping for 25 critical processes through collaborative workshops with key stakeholder groups
• Identified and sized benefits of process improvement opportunities

Melbourne, Victoria, Australia

• Leading Department Store Chain (Australia)
• Led discovery of cost reduction focused process enhancement opportunities within contact center operations

Melbourne, Victoria, Australia

• Advised a leading Australian FMCG retailer on cutting-edge digital platforms to address consumer trends challenging business
• Sized and presented the market potential of a new digital platform and its impact to business growth to senior leadership team

Melbourne, Victoria, Australia

• Presented insights and recommendations to partners on how economic and technological trends are impacting the Australian lending market industry dynamics and profitability, contributing to the Deloitte thought.
• Improved team dynamics and increased leadership opportunities for members through implementing ways of working changes

• Developed a 5-Year Digital Marketing Analytics Roadmap for the over-the-counter drug business unit
• Reduced cost per conversion by up to 58% through driving consumer data maintenance, enrichment, and prioritization
• Consolidated brand digital platform reports from 5 to 1 through implementing an automated data visualization platform
• Established digital data syntax governance, enabling tracking, automated reporting, and faster insight generation

• Dual role as Search Engine Marketing (SEM) Business Unit head
• Drove up to 48% improvement in key metrics through refining digital strategy, execution and iterations of 6 internal brand team clients
• Reduced cost per click of brands by 39% through streamlining and optimizing the business unit’s search engine marketing
• Created in-depth analysis, insight, and recommendation reports to aid brand teams, media partners, and agencies to ensure continuous improvement of planning and execution, resulting in a 96 / 100 satisfaction rating.

• Initiated and spearheaded marketing technology tools adoption from proof of concept to evaluation with Leadership Team
• Led cross-functional team of external and internal enablers to set up, launch, and upskill for roll-out of tool across 12 brands
• Implemented on 82% of budget cap and generated Php23.3 million in ad spend efficiency and agency savings, recouping costs
• Upskilled 68 employees on digital marketing fundamentals and use of tools through training sessions and one-on-one coaching
• Internalized ad accounts from external parties, improving data security, accessibility, and usability through better governance(Dual role with Assistant Product Manager position)

• Led team in optimizing strategy, communications, and execution for the sports nutrition portfolio and a vitamin D brand
• Exceeded sales target at 222% and trial target at 108% during launch year of vitamin D brand
• Exceeded direct-to-consumer channels average order value target by 34% for sports gel brand

• Led national and regional strategy development and initiatives execution for fortified milk brand and multivitamin brand
• Exceeded sales, operating income, and brand equity targets for multivitamin brand at 114%, 102%, and 110% respectively
• Reduced high inventory of fortified milk brand by an average of 11% across all modern trade accounts, arresting sales decline

· Created and presented a 3-year marketing plan recommendation for 4 products · Led a multi-functional team in the planning of category expansion into the Philippines

Master Of Business Administration - Mba

Bs, Management Engineering (Honor'S Program)

Activities and Societies: A-Fair Task Force, ORSEM Task Force, Management Engineering Association