An amazing team building the Universal Language Machine (ULM) for Web3. More to come...

- Founded a blockchain-focused Go-To-Market consultancy specializing in marketing strategies, market analysis, product positioning, and initial product launches.- Provide strategic guidance and mentorship to blockchain founders on how to win in competitive landscapes, capitalize on emerging Web3 trends, and enhance their brand reputation.- Leverage an amazing network of industry contacts and partnerships, to build collaborative initiatives and create long-term business relationships that expand the clients' reach and impact in the market.** Not seeking new clients - fully engaged with Pi2

- Led the GTM strategy for a secure crypto wallet infrastructure as a service targeting institutional investors - Redesigned and relaunched the Fraction website with a focus on the product, security capabilities, and lead generation - Created new sales enablement assets - multiple sales decks, one sheets, product spotlights, and product use cases- Strategized and built marketing campaigns targeting institutions, generating qualified sales leads within the first week- Developed and managed an organic thought leadership program on LinkedIn and Twitter that created more than 12k impressions per month for the Fraction brand - Created and managed social media campaigns generating 40K impressions per week, CTRs 230% of benchmark, and CPCs 1/3 the benchmark- Orchestrated multiple oversubscribed/sold out social events at Consensus, Bitcoin Miami, and Gateway to Cosmos

Most of the firm’s treasury was on FTX, I was let go in the 2nd round of layoffs after company was unable to secure sufficient new fundingCharged with rebranding the MIT-born crypto prime brokerage firm and building marketing team; reported to Co-Founder - Hired PR Agency and earned two CoinDesk interviews for CEO and Fox Business TV broadcast interview and quotes in WSJ, MarketWatch, Bloomberg, and Fortune for Co-Founder - Hosted webinar with CEO and customer with over 250 registrants, creating 12 new Sales prospects with pipeline value of $1M- Authored and issued five company press releases for new product launches and partnership announcements- Re-architected website for lead generation with monthly form fills growing by 7x- Increased company social media impressions by 3x on Twitter and grew LinkedIn followers by 33%- Developed and ran go-to-market launch for new FlowVault DeFi product - Designed and launched account-based marketing campaign targeting the top 50 crypto foundations - Created and designed multiple Sales enablement assets: pitch decks, product one sheets & customer use cases

Fireblocks provides infrastructure for moving, storing, and issuing cryptocurrencies. 1,200+ customers have transferred $2.5+ Trillion in cryptocurrency using Fireblocks. At Fireblocks I led Product Marketing, building a team of four awesome product marketing managers and one very capable customer marketing manager to support a wide range of crypto market segments. My team and I launched products serving traditional finance, crypto native hedge funds, the largest retail crypto businesses, emerging Web3 companies, as well as developers building the next $billion blockchain business.

Lookout protects the world's largest enterprises, critical government agencies, and tens of millions of individuals worldwide.Led:- Product Marketing - Competitive Intelligence- Analyst Relations

* Asked to lead Product Marketing for BlackBerry Enterprise Software after acquisition of Apperian business unit. *Led product marketing team for the $400m+ Enterprise Software business:- BlackBerry Enterprise Mobility Suite- BlackBerry UEM- BlackBerry Dynamics Platform- BlackBerry Dynamics Apps- IoT security and management- BlackBerry Services and Cybersecurity ConsultingIn addition to product marketing I managed the following teams:- Global Industry Analyst Relations- BlackBerry Competitive Intelligence

* Asked to lead Product Marketing for BlackBerry Enterprise Software after acquisition of Apperian business unit. *- Led product marketing, positioning, messaging and strategy for Apperian’s stand-alone mobile application management service. - Launched the Apperian API Platform with go to market messaging, webinars, sales training, as well as briefings for analysts and journalists. - Regularly engaged with Apperian’s Fortune 500 customers who were key IT decision makers responsible for IT budgets in excess of $10 million. - Supported direct sales team defining product messaging and positioning – developing key terms, addressing objections, as well as building and maintaining battle cards for all key competitors. - Managed analyst relations with over 85 analyst briefings with tier 1 and tier 2 analyst firms, including participation in Gartner’s Magic Quadrant for EMM. - Planned, designed, and presented go to market webinars highlighting Apperian MAM services to IT decision makers. - Member of Apperian product strategy team responsible for setting product road map and technical direction of company. - Worked to define Apperian’s Internet of Things strategy for enabling access for managed apps to reach connected devices.

I led the Enterprise Mobility practice, managing a team of 7 analysts covering EMM, app development strategies, enterprise mobile infrastructure, mobile payments and commerce, as well enterprise IoT and wearables. As a widely recognized analyst in enterprise mobility, I published over 500 reports on new products, innovative technologies and companies, as well as M&A. I was regularly asked to speak at conferences, which gave me extensive experience as event chairman, presenter, moderator and panelist. I've presented at numerous enterprise IT conferences as well as events for the VC community. As an analyst I was often quoted on mobile technology issues by publications such as the Wall Street Journal, The New York Times, Bloomberg, CBS, ComputerWorld, Fox Business, InformationWeek, Investors Business Daily, MacWorld, TheStreet, Reuters and Wired.

IDC is a provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

Working in IDC's SMB practice, I conducted end-user research on VoIP, collaborative computing, and mobile hardware, software, and services use by small and medium-sized businesses. Additional responsibilities included forecasting, and market analysis on advanced telecommunications and office automation products and services. This included publishing individual and collaborative research reports, and developing client relationships.

Led team in the development of a demand creation strategy for mobile high-speed data solutions. Analyzed the mobile data ecosystem and identified high-impact partnership opportunities with carriers, software developers and integrators. Researched demand for Lucent products based on the convergence of communication technologies such as WiFi/VoIP and CDMA/EvDO.