Chris Boorman Email and Phone Number

Working with the Nexoya leadership team across sales, marketing and customer success.

Providing advisory services to a number of different companies around GTM, pipeline management and marketing

Leading ABM, digital demand programs, brand & sponsorship initiatives to empower regional success.

I participate in the Client Advisory Board for Sirius Decisions in Europe.

Dual Role: Global Automation Solutions & EMEA Demand ProgramsCA was a $4.5Billion global software supplier to the Fortune-500 largest companies in the world – such as HSBC, BT and GE. When Automic was acquired by CA, I continued to run, analyse and report-out the global demand generation programs for the Automation portfolio. Additional responsibility for driving demand generation programs within EMEA across the entire CA product portfolio. CA were subsequently acquired by… Show more Dual Role: Global Automation Solutions & EMEA Demand ProgramsCA was a $4.5Billion global software supplier to the Fortune-500 largest companies in the world – such as HSBC, BT and GE. When Automic was acquired by CA, I continued to run, analyse and report-out the global demand generation programs for the Automation portfolio. Additional responsibility for driving demand generation programs within EMEA across the entire CA product portfolio. CA were subsequently acquired by Broadcom.Key Achievements:• Drove CA EMEA from last to first global region in terms of Sales Accepted Opportunities.• Implemented full-funnel metrics for sales & marketing teams to drive alignment between sales and marketing. • Designed and executed Account Based Marketing programs into key strategic and financial services sector to protect $1M+ renewals and drive cross-selling of CA portfolio. Show less

Automic was an enterprise software company, owned by EQT, that provided solutions to help companies automate business processes – thereby freeing up resources to focus on new strategic initiatives. I joined to run Marketing and build a revenue generating engine in order to drive growth. The result was a profitable exit to CA Technologies. Key Achievements:• Digital Transformation of Automic Marketing (re-built marketing function).• Sourced ~40% of closed revenue and ~50% of… Show more Automic was an enterprise software company, owned by EQT, that provided solutions to help companies automate business processes – thereby freeing up resources to focus on new strategic initiatives. I joined to run Marketing and build a revenue generating engine in order to drive growth. The result was a profitable exit to CA Technologies. Key Achievements:• Digital Transformation of Automic Marketing (re-built marketing function).• Sourced ~40% of closed revenue and ~50% of gross pipeline.• Recognition: “ROI Program of year - for Sales & Marketing Alignment”, Sirius Decisions, Sept 2016 Show less

Dual Role: Customer Success & MarketingHuddle are a cloud collaboration start-up. As a member of the company leadership team, my role was to ensure customer success in order to protect the recurring revenue stream, as well as to drive demand for new business opportunities. I ran customer success, professional services, support and marketing.Key Achievements:• Sourced > 80% of net new business to marketing.• Increased gross renewals, by ACV, in target segments.•… Show more Dual Role: Customer Success & MarketingHuddle are a cloud collaboration start-up. As a member of the company leadership team, my role was to ensure customer success in order to protect the recurring revenue stream, as well as to drive demand for new business opportunities. I ran customer success, professional services, support and marketing.Key Achievements:• Sourced > 80% of net new business to marketing.• Increased gross renewals, by ACV, in target segments.• Enabled high growth in up-sell bookings through customer success programs.• Recognition: Top 50 influential CMO’s on social media, Forbes, Sept 2014• Recognition: “CMO’s of Silicon Valley – 10 you can’t miss”, Aragon Research, Dec 2013 Show less

Dual Role: Education Services & MarketingInformatica are an enterprise software company providing data integration solutions to large enterprises across the globe. Emigrated to San Francisco from London in order to build the global marketing function and align it to sales to drive revenue. I was also given P&L responsibility for all education services business – with the goal of delivering 30% margin. During my tenure, Informatica grew from $400M to $850M. Marketing delivered 28% of closed… Show more Dual Role: Education Services & MarketingInformatica are an enterprise software company providing data integration solutions to large enterprises across the globe. Emigrated to San Francisco from London in order to build the global marketing function and align it to sales to drive revenue. I was also given P&L responsibility for all education services business – with the goal of delivering 30% margin. During my tenure, Informatica grew from $400M to $850M. Marketing delivered 28% of closed revenue.Key Achievements:• Digital Transformation of Marketing. Re-built marketing to focus on revenue and alignment to sales. • Doubled Marketing contribution to 28% of sourced bookings. Grew cloud subscription service by 100% per annum. Grew Education revenue by 52%, while delivering 30% margin.• Ran world-wide sales enablement. Lowered ramp-up time for new sales; Increased product penetration into strategic accounts; Delivered industry-first accreditation program for global salesforce.• Key industry analyst recognition – including Gartner Magic Quadrant leadership in 7 product areas. • Recognition: ExecRank 2012 Top Marketing Executives (3rd in B2B category)• Recognition: Winner, “Marketing Executive of the year”, American Business Awards, 2011• Recognition: Finalist, “Chief Marketing Officer of the year”, Chief Marketing Institute, 2010 Show less

Global marketing; Re-branded company; M&A leader.

Joined salesforce.com from VERITAS, to help grow the business across EMEA.Member of European executive management team, and worldwide marketing management team.

Joined VERITAS with the Openvision merger. Developed original merger messaging and worked as member of senior management team to grow VERITAS with field operations across Europe, Middle-East & Africa. Founded the VERITAS vision user conferences. Responsible for all Marketing activities (OEM, Direct, reseller & Distributor) and aligning sales & marketing teams.

Joined Openvision from Oracle to run channel sales and marketing. Openvision merged with VERITAS in 1997.

U.K. Product Marketing; Consulting Services: Education & Training; Pre-Sales