Craig Booth Email & Phone Number

Chapel Hill, NC, US

• Channel Force is a Partner Solutions, Consulting, and Training Services company dedicated to helping clients build high-performing, profitable selling channels. Our mission is simple: empower organizations with a.
• 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗣𝟯 𝗠𝗼𝗱𝗲𝗹: The first RevOps-Driven Structured Performance Partnering Model.
• 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Developed the Planning and Performance IQ toolsets.
• 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Delivered 16 Successful Consulting Projects 2021-2024
• 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝗮𝗹𝗲𝘀 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Created the "Mastering Partner-Sourced Revenue Academy and Training Program. Channel Force continues to set the standard in transforming partner ecosystems into scalable, revenue-driving assets.

Austin, Texas, US

Executive Sales Leader responsible for building and executing a company wide sales strategy to deliver exponential revenue growth. Splashmetrics offers the first digital sales platform with an intelligent buyer's journey solution.

New York, NY, US

Pavilion is a private community of the best sales and marketing leaders. Executive membership is invitation only and reserved for senior commercial executives with a demonstrated track record of success, leadership and mentorship.

Sunnyvale, CA, US

• Achievements:
• Implemented a structured sales enablement plan that led to 191% of plan (Summit Circle Award).
• Reorganized coverage model resulting 100% of plan by July 2021.
• Turned around Juniper Verizon SP Channel that had declining YoY revenue for the previous 8 years.

San Jose, CA, US

• Accomplishments:
• Built SP Channel from startup in 2016 to $21M in 2019.
• Consistent performance with 100% YoY sales growth from 2016 through 2018.
• .Established relationships with Cox Communications, Charter, Verizon, AT&T, Sprint, Comcast.

Boston, MA, US

• Accomplishments:
• Developed SevOne’s Americas Channel Program recruiting our Partner Ecosystem.
• Established: Contracts, Pricing, Opportunity Registration, Program Guidelines, Achievement Tiers, etc.
• Recruited initial 10 Partners to the Program (Regional and National Partners).
• Generated 2X pipeline growth in FY14.

Morristown, New Jersey, US

• Achievements:
• Developed a Channel Strategy by Market Segment & Solution resulting 18% Revenue Growth.
• Developed a set of solutions based Sales Plays teaching partners to proactively generate new sales.
• Introduced Target Mapping Channel Analytics, measuring partner strategy execution (Accountability)
• Transitioned the South from last place in 2012 to first leading the US in channel sales FY13.

Sunnyvale, CA, US

• Accomplishments:
• $5M-$111M Sales Growth, 2006-2011. Juniper Verizon MSP Director (Four years over 100% of Plan)
• Negotiated Juniper’s Global Resell Agreement with Verizon.
• Developed the channel strategy resulting in Juniper’s largest and fastest growing sales channel.
• Led the certification effort for Juniper’s first three standard managed service offerings with Verizon.
• Verizon Partnership recognized with Juniper’s partner of the year award 2007, 2008, 2009.

US

• Accomplishments:
• Developed a start-up territory and grew the business from $500K to $1M plus in the first year.
• Key wins included: Department of Justice and Securities Exchange Commission.

• Accomplishments:
• Closed CoSine’s first Tier I Service Provider deal with Sprint ($10M)
• Led the effort to certify and launch Sprint’s network-based firewall and VPN service
• Top Sales Producer 2000, 2002, 2003 with over $40M in bookings

Marlborough, MA, US

• Accomplishments:.
• Led 3Com’s Civilian Federal team in Sales Achievement in 1999; generating $4M in sales.
• Key wins include: USDA NAS, CRES, FNS, Bureau of Labor and Statistic’s

Basking Ridge, NJ, US

Certificate Specialization, Leadership & Management

Bba, Marketing

Certificate Innovation & Strategy, Completed August 2022

Ecornell Certificate Sales Growth