From our humble beginnings as guerrilla accountants, we imagined a firm where we could empower business owners to make better decisions. This vision fuelled our desire to build something better, brighter, and infinitely more useful to our clients (and more life-affirming for ourselves).Our passion at Pinnacle PAC is helping people succeed. Our clients tell us they value our relationship because we translate technical matters into plain English they can understand and use. We believe the accountant should be a coach, cheerleader, and peer rather than simply the scorekeeper. We believe professionals should charge a fair price for the value provided to the client and that value is not a function of time spent. We believe an accounting office can be a fun and creative place for the team members and an open and non-threatening environment for clients.We empower business owners to help themselves – to understand their business, understand their financial position, measure their growth, interpret their financial results, build their operating systems, improve their teams and make themselves better leaders and community members. And ultimately, to live great lives.