Chris Cleveland Email & Phone Number

Las Vegas, Nevada, United States

Las Vegas, Nevada, United States

• Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation.• Defined new synergies within the Agile framework to align Product and Development with quicker go-to-market approaches. • Analyzed the competition, comparing products and services to suggest evolution of products to C-level suite and stakeholders. • Lead a team of 5 full-time Product Managers to define product strategy, and foster partnership with Development to drive consistency and unity.

Las Vegas, Nevada Area

• Advise on strategic planning and delivery of in digital and eCommerce product development for B2B and B2C projects to improve user engagement and revenue in gaming and non-gaming casinos. • Direct end-to-end product lifecycle. Create product roadmaps focused on scaling products to maximize revenue opportunities while identifying/resolving challenges throughout project.• Drive collaboration between 25 direct reports across three global teams in India, England, and U.S. to define product strategy, remove potential roadblocks, and cultivate cohesive product branding. • Facilitate key internal and external stakeholder relationships to develop customer-facing solutions. • Provide budget forecasting/analysis, assisting company in determining how to move digital projects forward. Establish P&L and KPI monitoring methodologies ensuring product quality and performance. • Offer thought leadership by conducting market research and analyzing client needs, desires, and challenges to build digital products to enhance user experiences.

Las Vegas, Nevada

I• Headed new product launches with oversight of five-product portfolio of CMS brands including Advantage Patron Management and Mobile CMS. Utilized innovative solutions to optimize product changes, launches, and integration tactics. • Combined agile/scrum management to collaborate with IT, engineers, marketing, and product development associates to streamline product changes and processes impacting operations. • Captured cross-functional process analysis and identified proactive solutions to mitigate internal challenges. • Pioneered launch of premiere “Xtra Credit” solution to international gaming function focused on increasing customer loyalty/retention and enhancing casino brand.

Las Vegas, Nevada Area

• Promoted to manage and reenergize brand by establishing innovative digital campaigns to bolster company positioning within high-growth market. Owned planning for $18M marketing budget per annum. • Initiated first social media program with promotions that garnered 10K+ followers within three months. • Spearheaded creation and approval of advertising materials in alignment with business strategy and budget. • Implemented quarterly and annual player promotions to meet enterprise plans and marketing roadmaps. • Drove increase in casino revenue by piloting local, regional, and national direct mail campaigns. Exceeded hotel booking goals by 10.93% with an additional 22.9% due to direct mail campaigns. • Accelerated player card sign-up by instituting programs capturing new player emails and phone numbers; trained team members on program process ultimately generating YOY increases in new player sign-ups.

Las Vegas, Nevada Area-Station Casinos

• Identified marketing strategies based on property goals and metrics. Designed and implemented marketing plans including player’s club advertising, promotions, direct mail, and various PR needs. • Mentored marketing team in best practices, facilitating cohesive brand strategy and vision. • Organized and executed marketing and VIP events for pre-opening of nightclub and two restaurants.

Las Vegas, Nevada Area

• Defined key value propositions for new casino, hotel, and F&B marketing functions with oversight of $25M in annual spend including advertising, public relations, and promotions. • Collaborated and partnered with local/state leaders, and cross-functional teams to develop pre-opening plans, inclusive of latest competitor, community, and market trends. • Established positive tenant relationships creating and implementing integrated brand/promotion strategies.