Charles De Brabant Email & Phone Number

Kuala Lumpur, Malaysia

Established in 1935, VALIRAM is ASEAN’s fastest growing luxury and premium retailer representing over 150 brands and directly operating over 320 stores with 3000 employees from Australia to Macau. It is the principal retail partner in these markets for Bath & Body Works, Kate Spade, Michael Kors, Tumi and Victoria's Secret.Reporting to 3 Executive Directors and the CEO, I oversee all aspects of HR for the Group and lead a team of over 50 employees. My key milestones include :o Restructuring and upscaling an HR team of over 50 people to be more engaged, responsive and effective – working hand in hand with the brand & retail teams and other departments.,o Up scaling recruitment to drive the annual recruitment of 1500 Full time + 1000 Part time employees without the use of external agencies. o Successfully launching China from an HR and Organisational point of view in 2015,o Building an Employee Value Proposition focused around the VALIRAM new Vision to be “The Ultimate Brand of Brands” and the objective to be “An Exciting, Young & Desirable Place to Work at”,o Re-vamping the Performance Management System (PMS), o Re-structuring the overall approach to commissions for the retail teams, o Launching a group wide HRIS project in March 2016 with go live of phase 1 in Jan. 2017,o Revamping VALIRAM Training & Development,o Strengthening Mystery Shopping. In VALIRAM, Mystery Shopping for all 320 stores is run in house by the HR team. We have shifted in FY2015-2016 to a store based approach and have strengthened the debriefing and feedback to the respective brand and country teams.o Introducing engagement and FUN initiatives that are unique to VALIRAM,

Shanghai, China

Co-founded a Shanghai based HR consultancy firm founded in partnership with FLORIANE DE SAINT PIERRE & ASSOCIES, one of Europe’s most renowned Executive Search consultancy firms in best-in-class innovative consumer brandsClients included: Burberry, Conde Nast, Ermenegildo Zegna, Galeries Lafayette, Glamour Sales, Kering Luxury, Neiman Marcus, Ralph Lauren, Value Retail, ..TALENT ACQUISITION - Organizational assessments & recruitment of CEOs/GMs Asia Pacific, GMs China, Korea & Japan and key members of their respective management committees.TALENT DEVELOPMENT – Development and animation of senior management training programs in luxury branding, luxury sensitivity and retail management.Speaker at luxury conferences in Shanghai, Beijing, Hong Kong, Paris and London & Contributor to articles in WWD, Business Week, Wall Street Journal, Shanghai Business Review, …

Shanghai

Visiting Professor at China European Business School (CEIBS) teaching "Luxury Branding in China", an annual elective course in the MBA Program (2009-2013) with over 45 students per course.Also taught Marketing and Leadership courses in other European business schools and in-house at Zegna, Ralph Lauren and Chane

Shanghai, China

Led Learning for Development (LfD) strategy and activities for L’ORÉAL to achieve its ambitious growth objectives in Asia. The four main areas of focus were to:1) Develop managers’ sensitivity to products, customers and beauty, 2) Develop strong Asian leaders who can not only deliver results, but also lead with human sensitivity, 3) Build strong local L’ORÉAL cultures,4) Assist to make L’ORÉAL’s organizations more effective and productive.Worked closely with senior operational managers on customized regional and local initiatives linked to the above regional areas of focus. o Designed and implemented new regional training programs: Building Local Brand Leadership in Asia, Customer Relationship Marketing, Marketing Fundamentals, 360 degree Launch Excellence, … o Assisted in the development of senior Asian leaders, especially by putting in place leadership programs with INSEAD Singapore and CEIBS,o Animated workshops and change management processes to build strong local cultures and effective local organizations, o Designed and implemented sensitivity to beauty and luxury learning journeys, especially in China,Developed and managed a regional team and a regional learning offer of 35-40 programs in 2007-2008 with over 850 managers trained per year, up from 20-25 programs in 2004,Supported the development and the professionalization of local LfD activities in 11 countries in the region - giving annual learning opportunities for over 95% of managers and 70% of all employees throughout the zone.

Paris. France

Designed and implemented global guidelines for marketing and sales learning & development tracks across all four operational divisions worldwide,Co-designed and rolled-out a number of new marketing programs, including :o Marketing Basics - a highly innovative distance learning program - with Prof. Jean Claude Larreche's team at STRATX, the company that made MarkStrat. Trained over 300 young marketers a year across the world.o Customer Relationship Marketing o From Ideas to Concepts to Briefs Re-structured and globalised “Global Leadership for Growth” – an Executive MBA type program for senior managers in collaboration with INSEAD, INSEAD Singapore and NYU STERN SCHOOL.

Paris. France

• Positions : Consultant (1991-1997), Partner (1997-2001) • CM International is a European boutique management consultancy firm of 35-40 consultants, founded by business school professors • Area of specialisation : strategy, organisation and management of technology

Kigali, Rwanda

In charge of overseeing a number of UNDP sponsored projects in agriculture, telecommunications, education, civil aviation, …

Mba, Business

M. Litt, Commonwealth History

B. Commerce, Finance & Economics