Merit partners with brave organizations to amplify their impact and create real, positive change. We practice insights-driven, human-centered design—building deep empathy for our audiences and creating ethical, meaningful solutions.

Responsibly growing and raising more of our family's food with a goal of sustaining organic and regenerative practices. We are first generation farmers, wildly iterative, passionate about community and collaboration, and sharing our farm bounty whenever possible -- grassfed raw milk, forest-raised heritage pork, pasture-raised poultry, and unabashedly free range eggs. We love to connect with and support farmers of all backgrounds as well as those new to farming or homesteading.

Led and collaborated on insights-led, brand and marketing strategy for positive impact organizations. Based on human-centered design principles and research and values-based frameworks.- Audience Research – Designed, wrote, fielded, and presented quantitative & qualitative audience research studies, including 1:1 In-depth Interviews, Digital diaries, In-home ethnographies, Quantitative Surveys.- Audience Insights – Translated the data from those studies into audience insights, informed brand & marketing strategy & recommendations.- Brand & Marketing Assessment & Planning – Assessed clients’ existing brand and marketing strategies to develop an 18-24 month plan for brand & marketing. Included stakeholder interviews.- Brand Naming projects — Led strategic research and discovery to develop creative briefs to guide naming. Collaborated with the creative team to gut check creative recommendations.- Brand Strategy – Facilitated collaborative worksessions with clients to hone brand beliefs & strategy, applied brand frameworks to guide brand expressions.- Marketing Strategy & Implementation – Developed insights-led pilot marketing campaigns along with measurement frameworks. Provided guidance on campaign planning, implementation, media channels and partnerships, and social media recommendations.

- Developed and implemented digital and social media marketing strategies for small businesses, including web design & development, social media management, promotional campaigns, creating and sending e-newsletters, and writing blog content.- Designed and implemented Google Adwords and Facebook ad campaigns, reporting on campaign performance.

- Managed the operational teams of marketing, content strategy and client liaison- Assisted with the direction of business development and sales- Guided major marketing decisions, especially in the fields of branding, advertising media and event campaigns- Specialized in digital and social media, applied to I Love products, education of clients, and corporate marketing- Developed and oversee content for I Love products, working with writers and SEO strategists- Worked with front-end and back-end developers and UI/UX designer to optimize digital products- Directed Graphic Designer in concept and creation of marketing and sales collateral to launch new branding- Was responsible for strategy and development of I Love web properties - Oversaw social media marketing strategy and tactical implementations - Managed and oversee social media communities for I Love properties - Analyzed & reported on performance of marketing campaigns through web analytics and social media tracking

- Developed and implemented social & emerging media strategies for major clients- Helped oversee community management & digital publicity efforts in order to create optimized social campaigns- Created and contributed to social marketing campaign reporting and the discussion of key metrics and ROI benchmarks- Wrote POVs on various emerging media topics- Worked remotely with the U.S. teams from Hong Kong starting in August 2010- Key clients/projects: Coca-Cola, Lysol, UGG Australia, BravoTV, Mattel

- Managed and planned digital and traditional media campaigns- Met with numerous media vendors and technology partners in order to recommend the best opportunities to clients- Specialized in Social Media & Social Media Monitoring Tools- Key clients: Armani Exchange, Bank of New York Mellon

- Worked within US Chamber of Commerce - Business Civic Leadership Center- Assisted Marketing Coordinater with administrative work. Reached out to clients to promote Annual Social Responsibility Event

- Assisted Marketing Coordinator in event management tasks and office responsibilities